Yes, this is another great opportunity to grow your business. But what is it? Brand positioning aim to convince consumers of your products advantages against competition. And usually requires the specification of a set of attributes and benefits and a “mantra” (the essence or promise of the brand).
As Nanette Newbry states on one of her posts at Comet Creative Blog: “Brand positioning is about standing out from the noise. A solid brand positioning will help you make a lasting impression on your clients, provide memorable customer interactions and drive product/service value.”. However it is important to emphasize that brand positioning is a process, not a one time marketing action.