Providing In-Home Services? Create a Trustworthy Furniture Logo
Posted on June 27, 2017 by Logo Design Tips and Tricks

Your logo is one of the most important — if not the most important — aspects of your branding.
In a matter of moments, you need to communicate a variety of messages to the consumer: great value, experience, and above all, trustworthiness.
If you’re a company providing in-home services, like house cleaning or furniture assembly, this is especially crucial.
You want to show your customers that they should feel comfortable letting your employees inside their home.
How can you create a furniture logo that gets this message across? Read on to find out!
Show Your Employees in Your Logo
When it comes to creating a sense of trust between company and consumer, most of that trust is born from personal relationships. This means that your furniture logo should show the people behind your brand.
For example, if you’re a furniture assembly service, you might want to include an image of your logo that shows your team assembling sofas, tables, and more. You want to show them inside the customer’s home, doing exactly what they’re supposed to be doing.
Additionally, your logo image could also show the homeowner entering a newly-assembled room, thrilled with a job well done — as your employees look on, smiling.
Finally, because you’re providing a service in which you’ll be sending people into the homes of others, you may want to directly mention that testimonials are available. You might also want to highlight the fact that you’ve done a background check on your employees.
You could include this in the text around your logo image, in a circle. However, as with any typography you use in your logo design make sure that it’s legible and in a color that’s easy to read, even from a distance.
Believe it or not, the color choices you make can send subtle psychological cues to customers about the kind of company you run.
While bright hues like reds and oranges may get a customer’s attention, they’re not going to do much to create a sense of trustworthiness.
In fact, these colors may make your customers irritable and stressed out! Red has been proven to raise the blood pressure levels of consumers. This means that a customer may be more suspicious of a brand that uses reds and oranges in their furniture logo.
Instead, go for more soothing and calming colors, like greens and blues.
Start Creating Your Furniture Logo Today!
No matter what kind of business you’re in, creating a sense of trust is absolutely crucial. But when you’re in the business of helping people bring their dream homes to life, it’s especially important.
Your logo needs to send a message of authority, and it needs to be consistent with your overall branding strategy.
As a result, you may want to create several logos, and then test out which one most effectively communicates this idea of trust. Poll your employees, social media followers, and even your past customers to get their input.
To create your potential designs, be sure to use our free online logo maker tool.
5 Furniture Logo Design Tips for Your Store’s Rebrand
Posted on June 22, 2017 by Logo Design Tips and Tricks

One of the simplest and most effective elements of a store rebrand is an updated logo design.
Done correctly, this simple change can speak volumes. It can also have a direct effect on your bottom line.
For instance, did you know that 95% of the top brands use more than one color in their logo, and 93% use designs that are simple enough to be discernable even at small sizes? These little touches can be the hinges on which your success hinges!
Today, we’re discussing five tips that can help take your furniture logo design from flat to fabulous in just a few steps.
Ready to get started? Let’s go!
1. Don’t Overhaul Your Furniture Logo Design Just Yet
Over time, your logo becomes synonymous with your brand. This is especially true for furniture stores that have been around for a while.
When changing your look, check first to see if there are any iconic or significantly memorable parts of your current design.
Whether you’re a lifestyle store that carries everything from upholstery cleaners to bedroom sets, a mom-and-pop operation generations in the making, or a big-box warehouse club, chances are you’ve got a trademark “look” that defines your brand.
Think about it: Any logo change that McDonald’s undergoes is probably going still center around those famous Golden Arches.
So what are your Golden Arches? How can you strategically weave them into your new branding?
2. Focus on Simplicity
The Nike swoosh. The Apple fruit with one bite missing. Chanel’s mirrored “Cs.”
Some of the most long-lasting logos are those that are the simplest and cleanest.
When considering your new furniture logo design, try to resist the urge to make it complex and highly detailed.
Doing so can render it untranslatable, and can leave your customers unsure of your new identity. Another advantage to avoiding the fuss? It makes the next step much more obtainable:
3. Ensure It’s Optimized for Online Viewing
Today, one can simply hop online to search for and purchase the furniture they need.
As such, more and more furniture stores are adding e-commerce shops to their repertoires.
If this is the case for you, it’s important to make sure your new furniture logo design is responsive. This means it’s adaptable, able to be viewed online in any format without sacrificing the quality of its elements.
Ones that are too detailed, or include too many gradients, can be difficult to discern on many screens. They’ll also take more time to load, and can run into issues with scaling.
4. Consider Trends, But Don’t Let Them Rule
Design trends come and go, and often circle back around.
Case in point? Furniture that fit into a Mad Men-style advertising office in the 1960s would look just as posh and appropriate as ever in today’s modern workplace. This is thanks in large part to a resurgence of mid-century modern design style that’s currently hot.
As you research design options for your new furniture logo, it’s important to take a look at your industry peers and other related sources to see what’s trending.
Touches like minimalist details, hipster/old-school fonts, and retro color schemes might be on point today. But will they tell the story of your brand in five or 10 years? If not, consider bucking them and sticking with your gut.
5. Focus on Readability and Comprehension
Does your furniture logo include your store name or other words? If so, is the font easily readable, or it is difficult to make out?
Often, companies opt for fancier, script-like font to add elegance and appeal. Yet, this can easily distract and confuse consumers.
If they have to tilt their heads and squint their eyes to read your sign, it’s probably time to switch to a simpler font, like a block or sans serif one.
Custom Logos Made Easy: The Free Tool You Need
Are you interested in creating a new logo for your company? If so, we’d love to help.
Our free online logomaker takes the guesswork out of designing the perfect image to capture your brand.
If you have any questions, feel free to contact us. You could design a new future for your business today!
7 Common Errors to Ditch When Designing Furniture Logos
Posted on June 22, 2017 by Logo Design Tips and Tricks

When companies are unaware of what good design strategies look like, they fall victim to some common logo errors.
Whether it’s trying too hard, not trying hard enough or riding on the coattails of others’ success, a lot can go wrong when trying to design a furniture logo that attracts the right consumers.
Here are seven common design errors to ditch when designing furniture logos.
1. There’s Too Much Going On
Many businesses make the mistake of trying to do too many things at once.
For example, a company specializing in lighting solutions like www.FineHomeLamps.com should avoid using an overly complex logo complete with lighting fixtures and little design elements that detract from the big picture.
Instead, consider a design with an iconic silhouette of a lamp.
Or try something more subtle–like illuminating part of your company name–drawing the eye in, but signaling what your business is all about.
2. Your Furniture Logo is Too Boring
On the other hand, a logo can have the opposite problem.
If the first impression of your company is a stodgy home decor logo, your designs are going to be a hard sell.
Even you specialize in simple, mid-century-inspired designs–make sure your logo features strong lines or emphasizes color and contrast.
3. Lame Colors
Color is perhaps one of the greatest cases to be made for hiring a creative professional rather than that one guy in the office who sort of knows Photoshop.
A lot of buyers’ psychology is wrapped up in color, and what you’re putting out may have a subconscious effect on others’ perceptions.
For example, greens signify health and prosperity, while grays and dark blues have a more conservative feel. Reds are tricky because they can sometimes feel overwhelming.
Furniture companies should choose colors based on the lifestyle their wares best represent.
Have a light and airy aesthetic? Think peaceful greens and blues that represent relaxation, or keep color at a minimum and use plenty of white space.
4. Typography Issues
From too-thin fonts to oddball spacing, typography is something that seems simple, yet in reality, is best left to the pros. Errors in spacing can give new meaning to a word by tricking viewers into seeing something that’s not there.
Additionally, using too many fonts is another design faux pas. Keep it simple.
5. Too Trendy
While fonts like Helvetica or vague design trends like minimalism will likely stay looking fresh for the long haul, rebranding in all Millennial Pink or trying to capitalize on the mermaids and unicorns trend is a bad idea.
Brands should think of their furniture logo in the same way as considering how they paint their house or what they are looking for in an expensive suit.
From there, designers, or businesses should put together a style guide, laying out rules for any changes down the road or adjustments for future marketing materials.
6. Relying on ClipArt
These days, one of the few places one can reliably find ClipArt is on a business’ amateur-designed logo. Don’t use a stock photo of a chair and call it a day.
A logo represents the brand, and using something better left in Windows 95 is not the best way to get more consumers on the door or on the web page.
Instead, look toward programs like Online Logo Maker allow users to upload an image and customize from there.
7. Copying From Other Companies
True, as humans, we tend to gravitate toward what we know, rather than trying something new.
But, while imitation may be the sincerest form of flattery, it can land businesses in hot water if they’re not careful, or at the very least, project an air of unoriginality.
Danish-modern inspired furniture companies should echo the look of their furniture in all marketing materials, while something more whimsical can pull off something a little more feminine.
Tasked with creating a logo for your furniture business? A tool like Online Logo Maker may be a great try your hand at designing the right face of your brand.
5 Strategies For a Polished Furniture Logo Design
Posted on June 20, 2017 by Logo Design Tips and Tricks

There’s nothing like a great logo.
Companies like McDonald’s, Nike, and Apple have achieved worldwide recognition. And you can bet their instantly recognizable logos have helped.
Creating a good logo for your furniture business can be tough. It can feel like all the good ideas have already been taken, or you can be tempted to clutter up the design.
But fret not. In this article, we’ll look at five of the best strategies for good furniture logo design.
1. Consider Color
Color says a lot. Especially in a logo.
Different colors communicate different things.
For example, Companies like CNN and Target use a bright red that communicates energy and urgency.
Orange is more playful, which is why it is usually used by playful brands like Nickelodeon and Hooters.
Every color tells a story. If you want to communicate seriousness and authority, you wouldn’t use lime green. That would send the wrong message.
But your logo’s color does more than just send a message: it also increases brand recognition. And brand recognition is everything.
2. Don’t Limit Yourself
One of the most difficult things to consider when designing a new logo is how to keep it consistent with your brand.
But think about it: what does a swoosh have to do with athletic shoes? What does a yellow asterisk have to do with a super store?
Your logo does not have to be directly related to your product. Don’t fence yourself in like that.
For example, instead of trying to illustrate a Chesterfield sofa, design a logo that evokes the sort of elegance you want your brand to convey.
3. Keep It Simple
Think of the most memorable logos in business. Pepsi’s swirl, Twitter’s bird, WWF’s panda, you get the idea.
What do they all have in common?
They are all simple, right?
A simple, unique logo is far more memorable than a design with numerous elements. And in the age of smartphones, simplicity has never been more important. Even Instagram recently simplified their logo to make it easier to recognize on smaller screens.
If you have an existing logo, start chopping. Use fewer colors, erase extra lines. Simpler is better.
4. Use Negative Space to Your Advantage
In logo design, what isn’t there is almost as important as what is there.
Let’s look at the WWF panda logo again. Notice that the actual logo only uses black. The white of the logo is carved out of negative space that your eyes fill in.
The USA Network’s logo is similar. There is no “S” present in the logo, but the clever use of negative space fills it in.
Not only does this make your furniture logo design clever, but it also makes it more memorable. And isn’t that the goal of a logo?
5. Study What Works In a Furniture Logo Design
If a logo is memorable, it’s because it works.
Look at the companies you want to emulate. What are they doing in their logos that work?
And don’t restrict yourself to furniture companies. A good logo is a good logo, no matter what sort of company it is for.
Follow these tips, and hop over to our online logo maker. You’ll be sure to create a furniture logo design that is clever and memorable.