{"id":1540,"date":"2016-12-07T16:45:00","date_gmt":"2016-12-07T16:45:00","guid":{"rendered":"http:\/\/blog.onlinelogomaker.com\/?p=1540"},"modified":"2017-03-02T14:38:32","modified_gmt":"2017-03-02T14:38:32","slug":"how-to-create-a-credible-logo-system","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/how-to-create-a-credible-logo-system\/","title":{"rendered":"How to Create a Credible Logo – System"},"content":{"rendered":"\n

If you are following my guide towards\u00a0a credible logo, you\u2019ve gone already through Planning<\/a> and Naming<\/a>\u00a0steps. But now, we are going to start building your logo choosing its system and format.<\/p>\n

Now, in this third part I\u2019m going to deep into the system options for you to understand\u00a0which one fits better your company\u2019s\u00a0brand. \u00a0Letters, images, emblems, name, there are so many options when it comes to logo systems that you might be lost. But this article will\u00a0brighten up your mind to the\u00a0possibilities when designing your logo<\/a>. Always focusing on being true to your brand.<\/p>\n

System<\/b><\/p>\n

There are many types of logos and classifications around the Design world. But I\u2019m going to stick with <\/span>Alina Wheeler\u2019s book<\/span><\/a> Designing Brand Identity: <\/span><\/i>An Essential Guide for the Whole Branding Team<\/span><\/i> that is very well written and composed. She divides logos in 5 categories: wordmark, letterform, emblems, pictorial marks and abstract\/symbolic marks.<\/span> They all include typography and\/or image, but each type of logo gives your brand a different feel. So let\u2019s see what Alina says about them.<\/span><\/p>\n

Wordmark<\/strong><\/p>\n

\"wordmark-system-logo\"<\/p>\n

A wordmark is a strong word (or words) that should be easy to read at the same time presents a very distinctive typeface. Work really well when the name itself is catchy and memorable. And when combined with strong typography, the logo gets a strong brand recognition. <\/span><\/p>\n

Lettermark<\/strong><\/p>\n

\"lettermark-system-logo\"<\/p>\n

The lettermark feature few letters to represent a brand. IBM, CNN, HP, HBO, for example. Successful letterforms are the ones that you remember the full name just by looking at. The advantages include their scalability for purposes of app icons and social media.<\/span><\/p>\n


\nIconic Logo<\/strong><\/p>\n

\"iconic-system-logo\"<\/p>\n

The iconic Apple logo, the Twitter bird, the Target bullseye are all pictorial marks. Each of these companies\u2019 logos is so emblematic, and each brand so established, that the mark alone is instantly recognizable. A true brand mark is only an image. Because of this, it can be a tricky logo type for new companies to use. <\/span><\/p>\n


\nAbstract Mark<\/strong><\/p>\n

\"abstract-logo-system\"<\/p>\n

An abstract mark instead of being a recognizable image\u2014like an apple or a bird\u2014is an abstract geometric form that represents your business. A few famous examples include the Pepsi divided circle and the strip-y Adidas flower. The benefit is that you\u2019re able to convey what your company does symbolically, without relying on the cultural implications of a specific image. Through color and form, you can attribute meaning and cultivate emotion around your brand. <\/span><\/p>\n


\nEmblem<\/strong><\/p>\n

\"emblem-logo-system\"<\/p>\n

The last major type of logo is the emblem which consists of font inside a symbol or an icon: think badges, seals and crests. These logos tend to have a traditional appearance, but some companies have effectively modernized the emblem like Starbucks or Harley-Davidson. The problem is that a busy emblem won\u2019t be easy to replicate across business cards and hats because when it\u00a0shrinks becomes too difficult to read. So you may take all of this tips and knowledge into consideration when choosing the right system for you. Or, create a Responsive Logo Design<\/a> system.<\/span><\/p>\n

After you match your name and objective with the system, you are ready to shape it. Just if you are not going for wordmark or lettermark, of course. For that, I\u2019ll share with you a table I made some years ago, that I still use for this matter and works pretty well. <\/span><\/p>\n\n\n\n\n\n\n\n
Concept<\/b><\/td>\nShape<\/b><\/td>\n<\/tr>\n
Vibrant<\/em><\/td>\nDirected\/open out, curves, round shapes that show movement, expansive, 3D, waves, dynamic, imperfect, uneven<\/span><\/td>\n<\/tr>\n
Catchy<\/em><\/td>\nRound shapes, unity, pointless, open, ascendant, arch (smile), interlaced, organic <\/span><\/td>\n<\/tr>\n
Engaged<\/em><\/td>\nInterlaced, grouped, organic, strong, solid, points <\/span><\/td>\n<\/tr>\n
Multi<\/em><\/td>\nDiverse, no sharp point, endless, irregular, long, branched, many elements, organic<\/span><\/td>\n<\/tr>\n
Amazing<\/em><\/td>\nDynamic, diverse, mutants, ascendant, expansively<\/span><\/td>\n<\/tr>\n<\/tbody><\/table>\n

TIn addition,\u00a0circle represents modernity, infinitude and protection; the square means balance and honesty; the triangle brings action, conflict and spirituality to your logo.
<\/span><\/p>\n

So what is the right system for you? Do you have other techniques to share? Let me know on the comments below!<\/p>\n

Next stop\u2026 Typography.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you are following my guide towards\u00a0a credible logo, you\u2019ve gone already through Planning and Naming\u00a0steps. But now, we are going to start building your logo choosing its system and format. Now, in this third part I\u2019m going to deep into the system options for you to understand\u00a0which one fits better your company\u2019s\u00a0brand. \u00a0Letters, images, […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1202,1],"tags":[1346,1331,1302,251,1345,1349,1350,1348,1332,1347],"yoast_head":"\nHow to create a credible logo - System<\/title>\n<meta name=\"description\" content=\"You've gone already through Planning and Naming. 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