{"id":1544,"date":"2016-12-21T12:42:57","date_gmt":"2016-12-21T12:42:57","guid":{"rendered":"http:\/\/blog.onlinelogomaker.com\/?p=1544"},"modified":"2017-03-02T14:38:01","modified_gmt":"2017-03-02T14:38:01","slug":"how-to-create-a-credible-logo-colors","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/how-to-create-a-credible-logo-colors\/","title":{"rendered":"How to Create a Credible Logo – Colors"},"content":{"rendered":"\n

Yeah, we have come to our last part: Colors. If you followed all the steps and articles towards the credible logo \u2013 which is the best option \u2013 you know it\u2019s just missing colors. It\u2019s not about being the most shiny, creepy or cool, it\u2019s about meanings and relation to your brand personality (again!).<\/p>\n

Colors<\/b><\/p>\n

The power to affect feelings and emotions. That\u2019s why\u00a0you need to understand how colors work and what they mean to make the right approach. Tip: Try not to exceed three colors unless it\u2019s the intention. Look at your logo in one-, two- and three-color versions before you decide.<\/span><\/p>\n

The <\/span>Loyola University<\/span> in Maryland\u00a0showed that 80% of brands are more recognized because of their\u00a0colors and the way it relates to\u00a0emotions.\u00a0Keep in mind\u00a0that the color you choose will stablish the way you are noticed. For example, luxury brands use silver, gold, black and white for a sophisticated image. And restaurants like Pizza Hut and Burger King abuse of red as a stimulation to hunger.<\/span><\/p>\n

In brief we have this general guidelines:<\/span><\/p>\n

<\/p>\n

Beige or Tan<\/strong>: Conservative, Piety, Dull
<\/span>Black<\/strong>: Mystery, Elegance, Evil
<\/span>Blue<\/strong>: Calm, Responsible, Sadness
<\/span>Brown<\/strong>: Nature, Wholesomeness, Dependability
<\/span>Cream or Ivory<\/strong>: Calm, Elegant, Purity
<\/span>Gray<\/strong>: Moody, Conservative, Formality
<\/span>Green<\/strong>: New Beginnings, Abundance, Nature
<\/span>Orange<\/strong>: Energy, Happiness, Vitality
<\/span>Purple<\/strong>: Creativity, Royalty, Wealth
<\/span>Red<\/strong>: Passion, Love, Anger, Hunger
<\/span>White<\/strong>: Purity, Cleanliness, Virtue
<\/span>Yellow<\/strong>: Happiness, Hope, Deceit<\/span><\/p>\n

But here is my table again to help you out a bit more:<\/span><\/p>\n\n\n\n\n\n\n\n
Concept<\/b><\/td>\nColors<\/b><\/td>\n<\/tr>\n
Vibrant<\/b><\/td>\nColorful, hot, intense, strong, saturated, gradient (3D), solid<\/span><\/td>\n<\/tr>\n
Catchy<\/b><\/td>\nHot colors (human heat)<\/span><\/td>\n<\/tr>\n
Engaged<\/b><\/td>\nHot colors (heat, united), vibrant, intense, monochrome, darker<\/span><\/td>\n<\/tr>\n
Multi<\/b><\/td>\nColorful, contrasting, mix up<\/span><\/td>\n<\/tr>\n
Amazing<\/b><\/td>\nIntense and vibrant colors<\/span><\/td>\n<\/tr>\n<\/tbody><\/table>\n

Guide yourself through the tips above to define your palette taking into consideration the personality of your brand as in every step we took. What are the qualities included in your DNA? Innovation, \u00a0flavour, \u00a0quality, security, trustworthy? This should\u00a0reflect\u00a0in your\u00a0choice.\u00a0<\/span><\/p>\n

Then,\u00a0inside the range of colors defined by the company\u2019s characteristics,\u00a0try\u00a0as many\u00a0options as you feel like. For example, if your main attribute is happiness,\u00a0you could\u00a0use orange (vibrant, intense colors). But where?\u00a0Try\u00a0on your background, image, text and\u00a0save all your options, to analyse later on. If you are concerned about the shade of the color, just take a look at <\/span>Color Theory for Designers<\/span><\/a>.<\/span><\/p>\n

Don\u2019t try to get the perfect logo at first. It\u2019s a process of getting to know your business and defining your objectives to incorporate them in your creation. It usually takes weeks, so be patient and try to get the most of the experience, because each logo is a new adventure.\u00a0<\/span><\/p>\n

Happy Logo!<\/p>\n","protected":false},"excerpt":{"rendered":"

Yeah, we have come to our last part: Colors. If you followed all the steps and articles towards the credible logo \u2013 which is the best option \u2013 you know it\u2019s just missing colors. It\u2019s not about being the most shiny, creepy or cool, it\u2019s about meanings and relation to your brand personality (again!). Colors […]<\/p>\n","protected":false},"author":13,"featured_media":1610,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1361,1202,1],"tags":[1359,49,1346,1331,1302,251,73,60,1351,1360,1332],"yoast_head":"\nHow to create a credible logo - Colors<\/title>\n<meta name=\"description\" content=\"We have come to the last part: Colors. 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