{"id":1617,"date":"2017-01-04T13:36:01","date_gmt":"2017-01-04T13:36:01","guid":{"rendered":"http:\/\/blog.onlinelogomaker.com\/?p=1617"},"modified":"2019-07-19T12:08:59","modified_gmt":"2019-07-19T12:08:59","slug":"9-quick-branding-tips-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/9-quick-branding-tips-for-small-businesses\/","title":{"rendered":"9 Quick Branding Tips for Small Businesses"},"content":{"rendered":"\n

Doesn\u2019t matter if you are big or small. You are a brand. And to make it emerge<\/a> on your field and market you need to use some branding strategy.\u00a0<\/span>Branding is the visual strategy that every entrepreneur must consider for the business recognition and growth. Brand is how people interpret your business. So, defining and positioning the perception of your name and products on the market is essential.<\/span><\/p>\n

Maybe you don\u2019t think this is something you should worry about. However, in 95-99% of private companies cases branding is the differential for growth, new clients and the market approach. Doesn\u2019t matter how cool is your product. If you don\u2019t create an identity to it and start spreading this information, your company is not going to rise. So pay attention to this branding tips to stand out.<\/span><\/p>\n

<\/p>\n

    \n
  1. Define the identity of your brand<\/b><\/li>\n<\/ol>\n

    This is the first and most important tip. On this branding definition you need to answer some straight questions about your company. Like:<\/span><\/p>\n

    \u2013 How do you want your clients to see your brand?
    <\/span>\u2013 What is your products or company differentials?
    <\/span>\u2013 What are your mission, objectives and values as a company?<\/span><\/p>\n

    Don\u2019t forget that all this answers will guide you from scratch to your day to day communication and attitudes as a company. So, your company\u2019s brand is like a person\u2019s DNA, you cannot change and you have to live for it.<\/span><\/p>\n

      \n
    1. \u00a0Have a simple and coherent message<\/b><\/li>\n<\/ol>\n

      What really matters for most of the clients is the way you present your products. So, it\u2019s not just about what it is, what are the components or where they were made (even though it is obligatory), but you have to communicate why they should have your products. <\/span><\/p>\n

      Focus on how your product is going to help, satisfy or make them feel better. And it should be based on the values and objectives you have defined before. Maybe it\u2019s more natural, cruelty free, makes people feel prettier, doesn\u2019t pollute or gives people status. I don\u2019t know, the possibilities here are infinite and you have to find yours based on your DNA.<\/span><\/p>\n

        \n
      1. Develop a consistent visual communication<\/b><\/li>\n<\/ol>\n

        Think about Apple. Probably a very inspiring and cheering image of Steve Jobs came to your mind. This is not just because he was the face of Apple, it\u2019s because every Apple\u2019s publicity involved this persona in the brand communication, transmitting simplicity and high tech. Apple is a great model of brand communication as it goes beyond competitors: they created a bond between people and their brand, product and service. <\/span><\/p>\n

        Of course, you have to do and show what you promise (not Apple), otherwise you are going to fail. If you say that you are communicative, open minded, simple or high tech, you have to really show that to your clients in every contact points.<\/span><\/p>\n

        \"branding-tips-business\"<\/p>\n

          \n
        1. Get inside social media<\/b><\/li>\n<\/ol>\n

          After you have a strategy (defined brand), you can connect with your customers through social media. You don\u2019t have to be in all of them. Choose the ones you know your target public is most active on and make sure you take it serious to end up bringing good leads to your company.<\/span><\/p>\n

          Here you are going to maintain the same consistency and coherence on communication like you established before. Formal, \u00a0informal, using slangs or not. And images goes the same way. If you prioritize something fun or serious, good quality, important, relevant, you name it. You have to stick and be true to your brand in every post, share, comment and like.<\/span><\/p>\n

            \n
          1. Let your customers know you<\/b><\/li>\n<\/ol>\n

            Many people choose one company instead of others because they know and trust their owners. \u00a0This is a fact for small companies in small cities. So, show who you are and make your good reputation be known so people choose your brand because of your image.<\/span><\/p>\n

              \n
            1. Be creative<\/b><\/li>\n<\/ol>\n

              Say goodbye to the traditional communication. For example, a company with products for kids could use a childish language to speak to their clients on the email marketing or packaging. Then, do some brainstorm with your team and list some creative actions you could add to call people\u2019s attention. Just be careful to stick to your initial strategy, ok?<\/span><\/p>\n

                \n
              1. Manage all the contact points between company and clients<\/b><\/li>\n<\/ol>\n

                Never forget: reputation is about consistency and coherency. So the image you create and share has to be felt by the client during his shopping experience. Talking to the support, to sales or to you. You must worry about training your employees and\u00a0establish a pattern during all the processes \u2013 from calls to social media to physical contact.<\/span><\/p>\n

                  \n
                1. Remind people about your brand<\/b><\/li>\n<\/ol>\n

                  This is important: Your clients need to be constantly reminded about your brand. Because people easily forget about your values. Don\u2019t you think it\u2019s easy, worldwide companies took a long time to get where they are now (Nike, Apple, Starbucks\u2026). If you want your brand to be recognized for something you need to remind your customers over and over again. Always in a different and creative way. Don\u2019t forget to use what you already got: e-mail marketing, social media, blog,\u2026<\/span><\/p>\n

                    \n
                  1. Think big, be big<\/b><\/li>\n<\/ol>\n

                    Being a small business doesn\u2019t mean you are a small player. The conception and strategy of your brand<\/a> is essential to make\u00a0your company a real player. Take it seriously and use it to build confidence and capture clients. <\/span><\/p>\n

                    Do you have other tips to share? Let us know!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                    Doesn\u2019t matter if you are big or small. You are a brand. And to make it emerge on your field and market you need to use some branding strategy.\u00a0Branding is the visual strategy that every entrepreneur must consider for the business recognition and growth. Brand is how people interpret your business. So, defining and positioning […]<\/p>\n","protected":false},"author":13,"featured_media":1512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1361,1607,1202],"tags":[1222,1220,1367,1301,691,1364,1363,1362,1366,1365,1253,1369,1368],"yoast_head":"\n9 Quick Branding Tips for Small Businesses<\/title>\n<meta name=\"description\" content=\"Doesn\u2019t matter if you are big or small. You are a brand. 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