{"id":1681,"date":"2017-01-18T12:48:15","date_gmt":"2017-01-18T12:48:15","guid":{"rendered":"http:\/\/blog.onlinelogomaker.com\/?p=1681"},"modified":"2017-03-02T14:37:47","modified_gmt":"2017-03-02T14:37:47","slug":"brand-activation-the-importance-and-benefits","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/brand-activation-the-importance-and-benefits\/","title":{"rendered":"Brand Activation: the Importance and Benefits"},"content":{"rendered":"\n

\"logo<\/a>Consumers are tired of \u201cirresistible\u201d unreal sales and promises. Inside an ultra connected world<\/span> with more and more demanding customers, brand activation is gold. <\/span>Because the success of a brand is totally bonded to trust. <\/span><\/p>\n

Yeah, trust. Trust is what guarantees that people will get what you promise (or even more!). If your company worries more about value, objectives and great content it has much more meaning for customers than any great advertising. <\/span><\/p>\n

However, is not that simple to build a trustful relationship with\u00a0your customers. You have to be exceptional and upon delivering the right product at the right time you need a differential among your competitors. <\/span><\/p>\n

It\u2019s a target to achieve with planning and strategy but totally possible. If you think about most successful companies in the world, everyone have a memorable brand\u00a0by using\u00a0brand activation. It <\/span>is one of the most used strategies of the greatest worldwide brands. But if you haven\u2019t heard about it yet and doesn\u2019t know how it works, let me help you with this post.<\/span><\/p>\n

What is brand activation?<\/b><\/p>\n

It means to build a great ideal for your brand and reinforce it with positive actions that make your customers to identify, trust and enjoy your company. \u00a0It has to do with getting over the simple sell-buy relationship and create an emotional connection with your client.<\/span><\/p>\n

The stronger this bond gets, the better for your brand. You will see the results on your sales rate. You can achieve it by many experiences, but all of them focus on educating, motivating and interacting with your public.<\/span><\/p>\n

\"Coffee-Cup-In-Hand-MockUp-2016\"<\/a><\/p>\n

What are the advantages?<\/b><\/p>\n

This strategy brings lots of benefits and I\u2019ll list some of them below just for you to understand how it can affect your brand in short and long terms:<\/span><\/p>\n

\u2013 Increases the buyback rate; <\/span><\/p>\n

\u2013 Strengthen the relationship between company and customer;<\/span><\/p>\n

\u2013 Improves brand ranking; <\/span><\/p>\n

\u2013 Effective and shocking marketing strategy. <\/span><\/p>\n

In other words, with a nice activation plan you will build trustful relationships and encourage your customers to be part of your brand image, liking and sharing it to the world through social media and telling his friends and family about his satisfaction. This strategy (and customer) is a keeper! \u00a0\u00a0<\/span><\/p>\n

What should I do to activate my brand?<\/b><\/p>\n

There are plenty options of brand activation. You can go traditional by investing in TV shows sponsorship, press ads, TV ads and more, but I would like to make you reflect about the Internet. Everyone is connected 24\/7. Use digital marketing strategies for promotional actions. \u00a0Show what your brand is about! After all, your competitors may be going through the traditional path and you could stand out by approaching different medias and kinds of ads. Let your creativity make your brand recognizable in your customer\u2019s\u2019 mind. <\/span><\/p>\n

Connecting with the public is more important than selling. Get out of the commonplace, the customer is not reacting to the usual call-to-action like \u201cbuy\u201d, \u201cuse\u201d, \u201cbe\u201d. With the adventure of the internet and social media, there are more interesting ways of relating with people and evolving them. For example Facebook pages. You share content that is related to your field giving education, jokes, news or whatever fits your brand. And when they realize, they are sharing your brand, indicating your product and\/or using your company as a case. <\/span><\/p>\n

Basically, it\u00a0is a representation of how to plan and manage all the marketing activities. To get there you need to identify clearly which is the identity of the brand and who is your target public. <\/span><\/p>\n

But it doesn\u2019t mean you are always going to use the same strategies because the customers have the same profile, that\u2019s wrong! You have to surprise and adapt to new trends. This is a continuous process, just like a married couple. You have to work this relationship day to day and make people fall in love with you every single day. To achieve this process ongoing, maybe you should consider working with an agency. <\/span><\/p>\n

And you? Which strategies do you use to bond to your customers? Let us know below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Consumers are tired of \u201cirresistible\u201d unreal sales and promises. Inside an ultra connected world with more and more demanding customers, brand activation is gold. Because the success of a brand is totally bonded to trust. Yeah, trust. Trust is what guarantees that people will get what you promise (or even more!). If your company worries […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1361,1186],"tags":[1222,1391,1393,1220,1197,1392,1394,1366,1253],"yoast_head":"\nBrand Activation: the Importance and Benefits • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Consumers are tired of \u201cirresistible\u201d unreal sales and promises. 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