{"id":1946,"date":"2017-05-23T18:02:24","date_gmt":"2017-05-23T18:02:24","guid":{"rendered":"http:\/\/www.onlinelogomaker.com\/blog\/?p=1946"},"modified":"2017-05-23T18:02:24","modified_gmt":"2017-05-23T18:02:24","slug":"10-helpful-tips-create-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/10-helpful-tips-create-logo\/","title":{"rendered":"10 Helpful Tips To Create Your Own Logo"},"content":{"rendered":"\n

Did you know that over 92% of customers<\/a> say that the visual appeal of a product or brand is the biggest influence on whether or not they make a purchase?<\/p>\n

What about the fact that colors can be used to increase your brand recognition by about 80%?<\/a><\/p>\n

Unfortunately, about 54% of people<\/a> say they don\u2019t really trust brands.<\/p>\n

What can you do to change this?<\/p>\n

To start, you need to create your own logo that communicates a message of consumer trust,\u00a0uses the psychology of colors, clearly relates to your brand, and leaves a memorable impression.<\/p>\n

To get a little inspiration, take a look at this list<\/a> of some of the most recognizable brand logos of all time.<\/p>\n

Think about what they have in common, then think about how you can use what you\u2019ve learned to inform your own logo design.<\/p>\n

Of course, the process to create your own logo <\/a>isn\u2019t always that simple.<\/p>\n

That\u2019s why we\u2019ve created this post, which gathers 10 of the best tips out there to help you create your own logo.<\/p>\n

1. Try Using An Online Logo Maker<\/h2>\n

When you\u2019re trying to create your own logo, you\u2019ll probably need to go through lots of \u201ctext runs\u201d to figure out which of your ideas looks the best.<\/p>\n

Or maybe you just have no idea how to get started and are looking for a little inspiration.<\/p>\n

Awesome (and frankly, fun!) tools like this online logo maker<\/a>\u00a0take the guesswork and stress out of creating your own logo.<\/p>\n

They let you choose your own text, fonts and sizes, colors, and symbols.<\/p>\n

If you\u2019ve already got a pretty good idea for the central image of your logo, or if you\u2019re just re-doing a current logo design, you can easily upload your image into the new logo you\u2019re designing.<\/p>\n

Especially if you\u2019re trying to compare potential branding images and logo designs, this tool is invaluable.<\/p>\n

Not to mention, it\u2019s a lot less expensive than constantly creating and printing up potential logo designs, only to see that they\u2019re not going to work.<\/p>\n

Plus, a design tool allows you to discover possibilities you hadn\u2019t previously thought of, like adjusting the location of text or switching up your image size.<\/p>\n

The possibilities are endless!<\/p>\n

2. Really Think About Your Color Choice<\/h2>\n

As we already mentioned briefly in our introduction, when you start to create your own logo, your color choices<\/a> should be one of the first things you think about.<\/p>\n

You need to think about the kinds of\u00a0emotions\u00a0you want your logo to make people feel. Then, you need to make sure that those emotions match with the overall mission of your branding.<\/p>\n

For example, if you own a yoga studio, you probably\u00a0don\u2019t want to go for bright reds, dark blacks, and neon orange.<\/p>\n

Those colors don\u2019t exactly put people in a calm state of mind.<\/p>\n

Instead, choose colors that really reflect what your brand is all about. If you need inspiration, take a look at your website. What colors do you see featured the most?<\/p>\n

Look at your office. What colors have you painted your walls?<\/p>\n

All these factors can help you make the right choice.<\/p>\n

3. Avoid Fads<\/h2>\n

If you\u2019ve decided to create your own logo, you need to make sure you\u2019re doing just that \u2013 creating\u00a0your own.<\/p>\n

Remember that while fads and trendy designs may look great now, they don\u2019t have a lot of staying power. Eventually, your logo is just going to end up looking dated.<\/p>\n

Plus, in the meantime, even if following design trends makes your logo look \u201cin the now,\u201d it also means that your logo is going to look like everyone else\u2019s.<\/p>\n

That\u2019s no way to set your brand apart.<\/p>\n

4. Don\u2019t Be Too Obvious<\/h2>\n

We know that, if you\u2019ve decided to create your own logo, it can be tempting to go the literal route.<\/p>\n

For example, if you\u2019re a bookstore, you might want to include a picture of a person reading. If you\u2019re an SEO company, maybe your first instinct is to show a picture of a person on a computer.<\/p>\n

In the end, these literal \u201ctranslations\u201d of your services often just end up coming across as generic.<\/p>\n

Remember, your image should\u00a0complement\u00a0your text and reinforce the overall message of your brand. Your logo needs to teach those who see it something\u00a0new \u2013 not something they can guess from reading your company\u2019s name.<\/p>\n

5. Consider A Custom Font<\/h2>\n

Your logo has a very small space to make a big impression.<\/p>\n

You can use typography or font<\/a>\u00a0to tell your customers more about your specific brand.<\/p>\n

A font that\u2019s uniquely yours will help to increase your brand recognition. It also says to customers that you really went the extra mile when you chose to create your own logo.<\/p>\n

You don\u2019t want it to look like you just picked the first font you saw off of a drop-down menu in Word.<\/p>\n

6. Keep Things In Balance<\/h2>\n

When you create your own logo, you always want to make sure that things look proportional.<\/p>\n

You need to make sure that all the different portions of the \u201cframe\u201d of your logo have something going on. You don\u2019t want a viewer\u2019s eye to only go to a part of your logo, you want them to be able to take it all in at once.<\/p>\n

Again, this is where using a tool like a logo creator can be especially helpful. When it comes to creating a balanced composition, your logo design is not the time to just \u201ceyeball it\u201d and hope for the best!<\/p>\n

Uneven measurements can make your brand look sloppy and unprofessional.<\/p>\n

That\u2019s not the kind of message you want to send to potential customers.<\/p>\n

7. Be Able To Explain It<\/h2>\n

Trust us when we tell you \u2013 people are always going to ask you about the story behind your logo.<\/p>\n

So, if you\u2019ve just picked some random image that really doesn\u2019t have a lot to do with your brand, people are going to notice.<\/p>\n

When you decide on a design, especially if that design includes an object or a person, always be ready to explain the story behind your logo.<\/p>\n

First of all, it\u2019s a great jumping off point for telling people more about your brand, and it shows that you\u2019ve really taken the time to consider your design.<\/p>\n

You can even turn your logo<\/a>\u00a0into the mascot for your brand!<\/p>\n

8. Focus On Conveying An Action<\/h2>\n

When you\u2019re creating your logo, you don\u2019t want to make it look boring. Instead, you need to create a message of action.<\/p>\n

Ask yourself if there\u2019s some way to involve an illustration of motion in your design. Do you have a bird? Why not make it look like it\u2019s in flight?<\/p>\n

Instead of showing a cash register, show someone making a purchase.<\/p>\n

It may seem simple, but it helps to convey to viewers that you\u2019re a company that\u2019s always evolving and on the go.<\/p>\n

9. Pick Something Versatile<\/h2>\n

When you\u2019re designing your logo, keep in mind that it\u2019s going to be placed on a variety of different things.<\/p>\n

Marketing materials, your building, promotional swag, the Internet\u2026.the list goes on and on.<\/p>\n

Make sure you\u2019re creating a logo<\/a> that will look good anywhere \u2013 and that will appeal to a wide range of people.<\/p>\n

Especially if you don\u2019t want to fall into the trap of having to re-design your logo from scratch every few years, pick something that you could easily make a different color or that you could quickly upgrade.<\/p>\n

Think about how many different shades of the Apple logo you\u2019ve seen over the years.<\/p>\n

Try to create a design that has at least one area that you can quickly change without compromising the overall message of your brand. For example, if there\u2019s a person in your logo, could you change the color of their outfit?<\/p>\n

It\u2019s a simple switch that will help your logo stand the test of time.<\/p>\n

10. When In Doubt, Leave It Out<\/h2>\n

Finally, always remember that there\u2019s nothing wrong with a simple and minimalist design.<\/p>\n

In fact, it\u2019s much better than having a logo that\u2019s cluttered, visually confusing, or just plain aggressive.<\/p>\n

Think about some of the most famous logos you know: an Apple. An arched \u201cM.\u201d A swoosh symbol.<\/p>\n

Keeping their logo design simple certainly didn\u2019t hurt these companies.<\/p>\n

You\u2019re Ready To Create Your Own Logo<\/h2>\n

We know it can be easy to get intimidated when you\u2019re trying to design your own logo.<\/p>\n

In reality, no one knows your brand better than you.<\/p>\n

Take the time to sit down and brainstorm with your team when you\u2019re coming up with ideas. Think about why you started your company in the first place, the problems you solve, and what sets you apart from your competitors.<\/p>\n

Above all, focus\u00a0on the main mission of your brand, and create a logo that reflects that using the tips in this article.<\/p>\n

And never forget to always keep on testing your designs.<\/p>\n

Use our logo creator<\/a> to come up with the perfect solution, and one that you\u2019ll be happy with for years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"

A logo is incredibly important for any type of business. So it’s important that your logo be perfect. Read on to learn 10 helpful tips to create your own logo.<\/p>\n","protected":false},"author":99,"featured_media":1947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"\n10 Helpful Tips To Create Your Own Logo • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"A logo is incredibly important for any type of business. So it's important that your logo be perfect. 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