{"id":2013,"date":"2017-06-07T20:10:45","date_gmt":"2017-06-07T20:10:45","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2013"},"modified":"2017-06-07T20:10:45","modified_gmt":"2017-06-07T20:10:45","slug":"5-characteristics-memorable-business-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-characteristics-memorable-business-logo\/","title":{"rendered":"5 Characteristics of a Memorable Business Logo"},"content":{"rendered":"\n

Think of the most memorable company logo designs.<\/p>\n

We\u2019re willing to bet that most of you will name the same iconic brands.<\/a>\u00a0We know you want to create a business logo that stands the best of time \u2014 and stands out from the competition.<\/p>\n

But if you want your logo to be as impactful as the biggest brands out there, you can\u2019t do what everyone else is doing.<\/p>\n

You have to be willing to be a little bit of a black sheep.<\/p>\n

You also have to be willing to listen to professional advice.<\/p>\n

To get started, let\u2019s go over 5 of the most important things you need to do if you want to create a logo your customers \u2014 and your target market in general \u2014 will never forget.<\/p>\n

1. Typography Is King<\/h2>\n

Your logo gives you a limited amount of space to explain as much about your brand as possible.<\/p>\n

You need to take advantage of every avenue you have. That starts with the font you use. For example, if you\u2019re a natural foods company, it wouldn\u2019t really make sense for you to use a bold, capitalized, and aggressive font.<\/p>\n

It also wouldn\u2019t make sense for a law firm to use a loopy pink script.<\/p>\n

Make sure the font you use is consistent with the overall message of your brand.<\/p>\n

2. Be Deliberate In Color Choice<\/h2>\n

Color can be a huge help in making your logo pop \u2014 it can also make your logo difficult to read and muddle your brand message.<\/p>\n

While not every business has to go for minimalist black-and-white, you do need to make sure that your color choices are in line with your brand.<\/p>\n

To that end, don\u2019t be afraid of including negative white space. It keeps your design from looking too jumbled, and it makes the bold colors you\u00a0do\u00a0include stand out even more.<\/p>\n

3. Try Word Association<\/h2>\n

Sometimes, it can be tough to identify the cliches you should avoid. To figure out which ideas are\u00a0actually\u00a0unique and which ones have been done to death, try word association.<\/p>\n

For example, if you\u2019re a salon, things like a hair dryer, shampoo bottles, and scissors take you about 2 seconds to come up with. Chances are, they\u2019ve already been over-used.<\/p>\n

4. Don\u2019t Fear Simplicity<\/h2>\n

Whether you\u2019re an established brand or just starting out, there\u2019s nothing wrong with keeping your design simple.<\/p>\n

Remember that a simple design stands behind the integrity of a brand. Sometimes, you don\u2019t need all the bells and whistles \u2014 your reputation speaks for itself.<\/p>\n

5. Keep It Actionable<\/h2>\n

When making your business logo, you want to create a design that shows action. For example, Twitter\u2019s logo shows a bird in flight.<\/p>\n

If you\u2019re a clothing boutique, show a customer trying on clothes and looking in the mirror. Avoid images like clothes folded in stacks or hanging on racks.<\/p>\n

You\u2019re Ready To Create A Memorable Business\u00a0Logo<\/h2>\n

There are lots of things that go into making your business run smoothly. Integrated CRM<\/a>, sales pitches, expense reports, marketing strategies\u2026.the list goes on.<\/p>\n

But without an eye-catching, memorable, and unique business logo, you won\u2019t be able to get customers in the door.<\/p>\n

Now that you know what it takes to create an iconic logo, it\u2019s time to get started on bringing your design to life. Use our free online logo maker tool<\/a> to test out your ideas.<\/p>\n

For more advice on logo marketing and creation, make an account with us<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every memorable company logo has these 5 traits in common. Click here for 5 characteristics of a memorable business logo and use them in your company’s design.<\/p>\n","protected":false},"author":99,"featured_media":2014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1479,1],"tags":[],"yoast_head":"\n5 Characteristics of a Memorable Business Logo • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Every memorable company logo has these 5 traits in common. 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