{"id":2030,"date":"2017-06-08T16:57:34","date_gmt":"2017-06-08T16:57:34","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2030"},"modified":"2017-06-08T17:33:48","modified_gmt":"2017-06-08T17:33:48","slug":"capturing-clients-attractive-law-firm-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/capturing-clients-attractive-law-firm-logo\/","title":{"rendered":"Capturing Clients With an Attractive Law Firm Logo"},"content":{"rendered":"\n

Creating an effective law firm logo is a unique challenge.<\/p>\n

It has to be professional, yet accessible. It has to be eye-catching, but not an eyesore.<\/p>\n

And it has to do everything it can to set you apart from the competition in a field that\u2019s getting more and more saturated.<\/p>\n

Looking for advice?<\/p>\n

Read on to learn how to create a logo for your law firm that works on all levels.<\/p>\n

1. Your Font Is A Communication Tool<\/h2>\n

When you meet with a client for the first time, there are probably a few things you do. You put on your best suit. You polish your briefcase. You take the time to prepare your documents.<\/p>\n

In short, you do everything possible to put your best foot forward.<\/p>\n

Your logo should do the same.<\/p>\n

Your first impression will be the font you choose to use. You could elect to have a professional create a specific font for your firm, or you could select an existing font.<\/p>\n

Whichever you choose, your font needs to be legible, easy to read even from far away, and as impressive as your firm. To that end\u2026<\/p>\n

2. Minimalism Is Best<\/h2>\n

We know you may want to use your logo to cram in as much information about your firm as possible.<\/p>\n

But a crowded logo will muddle your brand image and confuse potential clients. Rely on primary colors, minimalist images, and plenty of white space.<\/p>\n

After all, the reputation of your practice should speak for itself.<\/p>\n

3. Keep It Professional<\/h2>\n

A logo for a law firm is not the place for gimmicks. Sure, using bright pink or including a cartoon of a silly-looking criminal behind bars might make you memorable.<\/p>\n

But you\u2019ll be memorable for all the wrong reasons.<\/p>\n

Resist the temptation to go a \u201ctrendy\u201d route. Instead, project an image of strength and professionalism.<\/p>\n

4. Explain Your Practice<\/h2>\n

Especially if you\u2019re practicing in an area like D.C.<\/a>, that\u2019s home to a high concentration of lawyers, you need to rely on your logo to help separate you from the competition.<\/p>\n

Your logo should also reflect the specific area of law you practice.<\/p>\n

For example, if you\u2019re a family law<\/a> firm, your logo image might include two adults and a child. If you practice real estate law, show a picture of a house. You may also choose to write the area of your practice\u00a0underneath the image.<\/p>\n

5. Avoid The Cliches<\/h2>\n

When you hear the phrase, \u201claw firm logo,\u201d a few images probably come to mind immediately. A gavel, the Scales of Justice, an official seal, maybe even a stack of legal books.<\/p>\n

If you\u2019ve thought of all these images within 5 seconds, it means that everyone else has, too. A quick Google search will also tell you which images and fonts are already over-used.<\/p>\n

Avoid them at all costs if you want to communicate that you\u2019re a firm that goes the extra mile for clients.<\/p>\n

Create Your Law Firm Logo Today<\/h2>\n

Now that you\u2019ve studied up on what it takes to create an effective and eye-catching law firm logo, it\u2019s time to see your ideas come to life!<\/p>\n

To get started, use our intuitive free online logo maker tool<\/a>.<\/p>\n

Still need a little help? Looking for additional information? Create an account<\/a>\u00a0with us today to get access to the best in logo marketing expertise!<\/p>\n","protected":false},"excerpt":{"rendered":"

Your law firm logo is the first impression clients have of your practice. Check out these basic logo elements that create the image you want for your firm.<\/p>\n","protected":false},"author":99,"featured_media":2031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"\nCapturing Clients With an Attractive Law Firm Logo<\/title>\n<meta name=\"description\" content=\"Your law firm logo is the first impression clients have of your practice. 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