{"id":2041,"date":"2017-06-12T15:53:14","date_gmt":"2017-06-12T15:53:14","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2041"},"modified":"2017-06-12T15:53:14","modified_gmt":"2017-06-12T15:53:14","slug":"6-qualities-incorporate-construction-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/6-qualities-incorporate-construction-logo\/","title":{"rendered":"6 Qualities to Incorporate in Your Construction Logo"},"content":{"rendered":"\n

Construction companies do much more than shape urban skylines.<\/p>\n

They build the infrastructure, from roads and airports to educational and health facilities, which drive the nation\u2019s economy and make the world a better place.\u00a0\u00a0But beyond identifying construction companies from the work they do, customers need to identify them by their corporate logos.<\/p>\n

An eye-catching\u00a0logo is a visual cornerstone for your business and can earn you respect and a good reputation in the industry.<\/p>\n

With that in mind, here are top qualities you should incorporate in your construction logos.<\/p>\n

1. Specificity<\/h2>\n

The construction industry has a number of sectors, including industrial sector, residential sector and the commercial sector.<\/p>\n

Although large construction companies have subsidiaries specializing in various sectors, smaller companies typically focus on one sector of the industry.<\/p>\n

As such, a good construction logo should indicate the sector of the industry your establishment is engaged in. If you build and\u00a0renovate residential homes, the logo icon can be that of a residential home.<\/p>\n

This ensures your logo targets a specific customer base.<\/p>\n

2. \u201cGreen\u201d Construction Logos Are a Cut Above the Rest<\/h2>\n

We are a green generation.<\/p>\n

In the United States alone, 74% of adult citizens<\/a> strongly believe in environmental protection.<\/p>\n

Yet, buildings impact the environment in several ways. They account for 39% of all carbon emissions<\/a> in the country, and\u00a0trees are felled to produce timber used to build structures such as patio pavers<\/a>.<\/p>\n

Marketing your construction business as an eco-friendly outfit that uses sustainable building practices can give you an edge\u00a0over\u00a0the competition.<\/p>\n

And what better way to send this message than design a logo with shades of green or a tree icon?<\/p>\n

3. Unique<\/h2>\n

Humans have an attention span of a goldfish.<\/p>\n

If your construction logo resembles every other logo in the market, you can count on potential customers to have a hard time recognizing your brand.<\/p>\n

A unique logo should clearly distinguish your brand from the competition. Use icons, color palettes and typefaces that set your construction logos apart.<\/p>\n

4. Versatility<\/h2>\n

Logos are used on various surfaces.<\/p>\n

You can paint it on your company premises, imprint it on your letterheads, display it on your website, or put it on company videos. A versatile logo should look just as eye-catching\u00a0as the original copy on all the surfaces you intend to use it.<\/p>\n

Besides using graphics that can make your logo<\/a> unique, balance it with graphics that can make improve its versatility.<\/p>\n

5. Creativity<\/h2>\n

The construction industry is one where creativity is being combined with human ingenuity to achieve remarkable building designs.<\/p>\n

Dubai\u2019s Burj Khalifa is a mega wonder, and Manhattan\u2019s proposed U-shaped skyscraper will be a site for sore eyes.<\/p>\n

Construction company logos should exhibit a similar level of creativity, too.\u00a0You don\u2019t have to go with roofs, chimneys,\u00a0bridges, construction tools and\u00a0other common symbols.<\/p>\n

6. Classic\/Timeless<\/h2>\n

Nike\u2019s iconic Swoosh was designed in 1971. Almost half a century later, the Swoosh still lives on, albeit with minor changes.<\/p>\n

Your construction logos should have an element of timelessness. Logos that don\u2019t grow old, if you like.<\/p>\n

You don\u2019t want to design a logo that will need a major redesign five years down the road. Giving your logo a refresh costs money, and you may lose ground to your competitors.<\/p>\n

It\u2019s Time to Construct Your Logo!<\/h2>\n

A logo is a crucial visual component of your brand.\u00a0Get it wrong and your competitors could trump you.<\/p>\n

Using the best design tools<\/a> in the market goes a long way to creating construction logos that stand out, and also\u00a0stand the test of time.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creating a memorable logo is extremely important for a construction business. Click here for 6 qualities to make your construction logo stand out from the rest.<\/p>\n","protected":false},"author":99,"featured_media":2042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1491,1],"tags":[1106,1111,1492],"yoast_head":"\n6 Qualities to Incorporate in Your Construction Logo • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Creating a memorable logo is extremely important for a construction business. 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