{"id":2060,"date":"2017-06-14T20:38:14","date_gmt":"2017-06-14T20:38:14","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2060"},"modified":"2017-06-14T20:38:14","modified_gmt":"2017-06-14T20:38:14","slug":"can-website-benefit-new-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/can-website-benefit-new-logo\/","title":{"rendered":"Can Your Website Benefit From A New Logo?"},"content":{"rendered":"\n<p>No matter how much you love your logo, if it\u2019s poorly-designed, it could be costing you business.<\/p>\n<p>A bad logo design won\u2019t just lose you customers, it will also hurt your company\u2019s reputation.<\/p>\n<p>You need to make a change \u2014 and fast \u2014 before you end up on <a href=\"https:\/\/www.buzzfeed.com\/adamdavis\/17-logo-designers-who-screwed-up-their-one-job?utm_term=.foPOy47KZ#.sf1xZMeLk\">a list like this one,<\/a> calling out brands with the worst logos.<\/p>\n<p>Take a look at some of the top reasons why it might be time for a new logo.<\/p>\n<h2>Your Logo Is Dated<\/h2>\n<p>Ever look back at yourself in photos from ten years ago and think, \u201cI can\u2019t believe I wore that?\u201d<\/p>\n<p>Well, the same thing can happen with your brand\u2019s logo.<\/p>\n<p>This is the dangerous caveat of following trends. If your logo looks like it\u2019s ready to cater to any customers who are willing to hop in a time machine and head back to 1976, then you need to update it to fit the needs of today\u2019s market.<\/p>\n<p>This time around, go for a more classic look.<\/p>\n<h2>Your Logo Is Cliched<\/h2>\n<p>A loan company with a logo showing stack of pennies. A real estate agent whose logo is a house. Two people in wheelchairs kissing on a logo for <a href=\"https:\/\/www.specialbridge.com\" rel=\"nofollow\">disabled dating sites<\/a>. An eye doctor who thought including a pair of glasses on his logo was a unique idea that no one else had thought of before.<\/p>\n<p>Be honest with yourself: is your current logo in the same league as those listed here?<\/p>\n<p>If so, it\u2019s definitely time for a new logo.<\/p>\n<p>Having a logo that looks just like everyone else\u2019s communicates lots of things to your potential customers \u2014 and almost all of them are negative. Especially if you work in a creative field, where your job is centered on coming up with one-of-a-kind ideas, a cliched logo could be costing you customers.<\/p>\n<p>If you find your company\u2019s logo looks the same as your competition\u2019s, it\u2019s time for a change.<\/p>\n<h2>Your Logo Doesn\u2019t Represent Your Brand Anymore<\/h2>\n<p>Sure, your logo may have been the perfect fit for your brand when you first started out, ten years ago.<\/p>\n<p>But like any successful business, you\u2019ve had to evolve in order to fit the growing needs of your target market.<\/p>\n<p>Maybe that target market has even changed altogether.<\/p>\n<p>A new logo is a wonderful, effective, and concrete way to announce a rebranding to both current and potential customers. It sends a clear signal that you\u2019ve undergone a major shift as a company \u2014 which is a great way to breathe new life into lagging sales.<\/p>\n<p>It may even cause customers that previously wouldn\u2019t have glanced your way to follow you on social media, comb through your blog, and even make purchases.<\/p>\n<h2>Breathe Life Into Your New Logo Today<\/h2>\n<p>Now that you know it\u2019s time to switch things up, we know you\u2019re eager to get started. But don\u2019t jump in just yet.<\/p>\n<p>Take the time to learn about what\u00a0does\u00a0make for an effective, timeless logo design by <a href=\"https:\/\/www.onlinelogomaker.com\/blog\/tips-logo-design\/\">reading our blog<\/a>.<\/p>\n<p>When you have a few good ideas in your head, use our <a href=\"http:\/\/www.onlinelogomaker.com\/logomaker\/\">online logo maker tool<\/a> to find the strongest contenders.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even the greatest logos can&#8217;t last forever. Things need to be updated from time to time. Can your website benefit from a new logo? Read on to find out.<\/p>\n","protected":false},"author":99,"featured_media":2061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1202,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can Your Website Benefit From A New Logo? &bull; Online Logo Maker&#039;s Blog<\/title>\n<meta name=\"description\" content=\"Even the greatest logos can&#039;t last forever. Things need to be updated from time to time. Can your website benefit from a new logo? 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