{"id":2076,"date":"2017-06-15T18:36:40","date_gmt":"2017-06-15T18:36:40","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2076"},"modified":"2017-06-15T18:36:40","modified_gmt":"2017-06-15T18:36:40","slug":"popular-company-logos-arent-accidental-heres-tips-can-use","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/popular-company-logos-arent-accidental-heres-tips-can-use\/","title":{"rendered":"Popular Company Logos Aren’t Accidental: Here’s Why & Tips to You Can Use"},"content":{"rendered":"\n

We can all think of logos that we\u2019d recognize anywhere.<\/p>\n

Popular company logos like these<\/a> helped to build brand recognition<\/a>, connect with a wide market, and they\u2019ve stood the test of time.<\/p>\n

But they also required lots of thought and planning. Want to learn more?<\/p>\n

Take a look at the meanings behind some of the most recognizable logos out there.<\/p>\n

Mount Adidas<\/h2>\n

There are lots of different logos, all representing lots of different companies \u2014 from those selling the best vacuum cleaner<\/a> to those providing\u00a0carpet cleaning services.<\/p>\n

But we all recognize the most popular company logos, which include Adidas\u2019 triangular shape of three stripes. But did you know it\u2019s actually a mountain?<\/p>\n

It was created to represent the\u00a0constant challenges that athletes have to overcome in order to become legends.<\/p>\n

The Arrow Of Amazon<\/h2>\n

Everyone can recognize the yellow, smiling arrow of amazon.com. But look a little bit closer. Did you notice that the arrow is actually pointing from the \u201cA\u201d to the \u201cZ.\u201d<\/p>\n

This shows that Amazon has it all, from A to Z \u2014 a claim\u00a0they\u2019ve certainly proven to be true!<\/p>\n

The Secrets of FedEx<\/p>\n

This is another arrow-themed discovery. Look carefully at the letters of the \u201cE\u201d and the \u201cx.\u201d You\u2019ll notice that in the space, an arrow pointing forward is formed! This is meant to show that no matter what, FedEx will keep your packages moving forward in the delivery process.<\/p>\n

The Nike Swoosh<\/h2>\n

The lesson from this logo? Don\u2019t ever underestimate new talent. Carolyn Davis, the woman who designed the iconic Nike \u201cSwoosh,\u201d was still in design school when she was asked to create a potential logo for the brand.<\/p>\n

The price Nike paid for one of the most recognizable symbols on the planet? $35.<\/p>\n

Don\u2019t worry, though \u2014 Carolyn later was rewarded with 500 shares of the brand\u2019s stock.<\/p>\n

The swoosh also illustrates the importance of designing a logo with your specific products in mind. Nike knew they needed to create something that could be visible from anywhere \u2014 even on a shoe!<\/p>\n

This is certainly something to keep in mind when creating your logo, whether you\u2019re selling apparel or household items. It\u2019s also a reminder that sometimes, simplicity really\u00a0is\u00a0the best option.<\/p>\n

Wendy\u2019s Real-Life Connection<\/h2>\n

In logo design, it always helps to create something that helps you to tell a story.<\/p>\n

Case in point?<\/p>\n

The smiling, red-headed pigtailed girl of Wendy\u2019s logo. It\u2019s actually a portrait of the daughter of the company\u2019s founder.<\/p>\n

Learn From The Secrets Of Popular Company Logos<\/h2>\n

These facts aren\u2019t just interesting nuggets you can pull out on your next date. These popular company logos show that everything is intentional, tells a story, and usually connects to the history or overall message of the brand.<\/p>\n

You need to apply that same attention to detail to your own logo design process.<\/p>\n

For more tips and inspiration<\/a>, check out our branding and design blog.<\/p>\n

When you\u2019re ready to start creating, use our free online logo maker tool <\/a>to ensure your logo represents your company in the best light.<\/p>\n","protected":false},"excerpt":{"rendered":"

Popular company logos are memorable and unique. Who doesn’t know the Nike swoosh? Here’s what goes into making popular logos and tips for your own design.<\/p>\n","protected":false},"author":99,"featured_media":2077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,1280],"tags":[],"yoast_head":"\nPopular Company Logos Aren't Accidental: Here's Why & Tips to You Can Use • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Popular company logos are memorable and unique. Who doesn't know the Nike swoosh? 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