{"id":2096,"date":"2017-06-15T19:29:37","date_gmt":"2017-06-15T19:29:37","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2096"},"modified":"2017-06-15T19:29:37","modified_gmt":"2017-06-15T19:29:37","slug":"use-psychology-shape-ad-logo-design","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/use-psychology-shape-ad-logo-design\/","title":{"rendered":"How to Use Psychology to Shape Your Ad Logo Design"},"content":{"rendered":"\n

If you feel like your current logo isn\u2019t doing anything to bring you customers and engage with your target market, it\u2019s time to evaluate how to use psychology in your logo design.<\/p>\n

Let\u2019s look at how shape and color affect your target market\u2019s mood and likeliness to do business with you.<\/p>\n

Use the Psychology of Color in Your Ad Logo Design<\/h2>\n

No matter what you sell, from a direct response tv<\/a>\u00a0to highly-pigmented eyeshadows, you need a strong ad logo design to help you sell more of it.<\/p>\n

That starts with a basic understanding of the ways in which different colors can create certain moods or evoke different emotions.<\/p>\n

It\u2019s also a huge part of what makes someone say \u201cyes\u201d or \u201cno\u201d to your product or brand. In fact, over 84% of people<\/a> say that color is one of the most important factors that influence buying decisions.<\/p>\n

This statistic only makes choosing the right color even more crucial. You need to choose the color that evokes the mood most closely related to your brand\u2019s message.<\/p>\n

Let\u2019s quickly look at some of the most popular colors in ad logo design, and the psychology behind them.<\/p>\n

Red<\/h3>\n

Red\u00a0indicates strength, urgency,\u00a0and even aggression.<\/p>\n

This means it\u2019s perfect for things like gyms, startups, and medical brands. Of course, it also has a strong association with sales and discounts, meaning it\u2019s a great color to use if you want to draw attention to the money saved by working with you.<\/p>\n

Blue<\/h3>\n

Blue is associated with book-smart intelligence and expertise. This means it\u2019s great for law and accounting firms, as well as other business professional services.<\/p>\n

It also helps to calm and relax people, so it\u2019s a great choice for a spa, massage center, or even beauty shop.<\/p>\n

Yellow<\/h3>\n

Yellow evokes happiness and positivity, meaning it\u2019s a great fit for retail shops of pretty much any kind. It works especially well in more creative fields and stores.<\/p>\n

Green<\/h3>\n

You probably have already guessed what green makes people think of \u2014 money. This means it\u2019s a great option for a logo design for a financial firm.<\/p>\n

However, it also works to restore balance. This means a yoga studio, a bookstore, or even a non-profit could use this color well.<\/p>\n

The Psychology of Shapes<\/h2>\n

Colors aren\u2019t the only thing that matters when it comes to logo design. Shapes also have emotional connotations.<\/p>\n

Let\u2019s check out what a few of them are\u00a0really\u00a0telling your market now.<\/p>\n

Round Shapes<\/h3>\n

Circles and ovals evoke a sense of trust, protection, and community. They\u2019re great for businesses that handle sensitive information.<\/p>\n

They also signal that you plan to be around for years to come \u2014 that you\u2019re stable and established.<\/p>\n

Shapes With Lines<\/h3>\n

Shapes like rectangles, squares, and triangles tell people that you pay attention to detail. This will appeal to Type A clients, and those that value professionalism over anything else.<\/p>\n

They also appeal to a more intellectual and scientific mind, making them wonderful shapes to include in financial firms, schools, and Internet companies.<\/p>\n

Use Human Psychology to Your Advantage<\/h2>\n

Now that you know how to send helpful subliminal messages through shapes and color, it\u2019s time to start creating your logo.<\/p>\n

Use our free online logo maker tool<\/a> to help you to make the most visually-appealing and unique design possible. Be sure to check out our blog for more great advice on ad logo design<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Never underestimate the power of psychology in your agency logo. Click here to learn how the psychology of design can enhance your your own ad logo design.<\/p>\n","protected":false},"author":99,"featured_media":2097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1202,1],"tags":[],"yoast_head":"\nHow to Use Psychology to Shape Your Ad Logo Design • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Never underestimate the power of psychology in your agency logo. 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