{"id":2116,"date":"2017-06-15T19:59:22","date_gmt":"2017-06-15T19:59:22","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2116"},"modified":"2017-06-15T19:59:22","modified_gmt":"2017-06-15T19:59:22","slug":"new-logos-need-one","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/new-logos-need-one\/","title":{"rendered":"New Logos: When You Need One & What To Do About It"},"content":{"rendered":"\n

Logos are an incredibly important part<\/a> of your overall branding strategy.<\/p>\n

But is yours\u00a0really\u00a0working for you? Read on to find out when it\u2019s time to start creating new logos for your brand<\/a>.<\/p>\n

Your Logo Doesn\u2019t Serve Your Current Market<\/h2>\n

Let\u2019s say you\u2019re an SEO\u00a0company, like See All Media<\/a>. Because SEO is such a fast-paced industry, the services you offer your clients have changed drastically.<\/p>\n

You need to be sure that your current logo is an accurate representation of what your brand has to offer, especially if it\u2019s changed.<\/p>\n

Always update your logo to it with the target market you\u2019re currently trying to reach.<\/p>\n

You\u2019ve Recently Opened Or Re-Branded<\/h2>\n

Opening a new business or re-branding is an exciting time! It also gives you an incredible opportunity to hit the ground running on your brand strategy.<\/p>\n

Your grand opening or re-opening will get lots of potential repeat customers to shop from you. You need to ensure they know where to find you in the future! Your logo will help them to remember you, and to make the connection between your brand and the products you sell.<\/p>\n

It\u2019s crucial that you have your logo designed and ready to go by opening day \u2014 not two weeks afterward.<\/p>\n

Your Logo Is Dated<\/h2>\n

If you\u2019ve been in business for many years, you know just how much the market has changed since you first opened your doors.<\/p>\n

Why shouldn\u2019t your logo evolve, too?<\/p>\n

Plus, a design trend that was popular in the late 80\u2019s just isn\u2019t going to resonate with the shoppers of today. While it\u2019s good to avoid overcommitting to trends, it\u2019s important to be aware of the expectations and design preferences of your target market.<\/p>\n

Your Logo Isn\u2019t Effective<\/h2>\n

Lastly, it\u2019s time for a new logo if you feel like your current one just isn\u2019t getting the job done.<\/p>\n

A good way to tell?<\/p>\n

If you have a physical storefront, take a walk outside. How does your logo look? Is it visible from far away? How many people do you notice glance up at it as they pass? How many customers ask you about it?<\/p>\n

If you\u2019re an online-only business, you can even poll your social media followers and ask what they think about your logo.<\/p>\n

Either way, you\u2019ll be able to tell if it\u2019s time for a change from the responses of the most important people \u2014 your customers.<\/p>\n

Design New Logos Today<\/h2>\n

As you can see from this post, there are lots of reasons why your brand or the businesses you manage may need new logos.<\/p>\n

But just knowing your logo doesn\u2019t work isn\u2019t enough. You also have to have a plan to act!<\/p>\n

That\u2019s where we come in. Read through our helpful branding and design blog<\/a> to get even more information on what it takes to create an effective and unique logo. Then, use our free online logo maker tool<\/a> to get started on creating your own!<\/p>\n","protected":false},"excerpt":{"rendered":"

Big brands all over the world are getting new logos. Is it time for you to update your company’s brand identity? Here’s how to know if it’s time and what to do.<\/p>\n","protected":false},"author":99,"featured_media":2117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1202,1,1280],"tags":[],"yoast_head":"\nNew Logos: When You Need One & What To Do About It • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Big brands all over the world are getting new logos. Is it time for you to update your company's brand identity? 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