{"id":2147,"date":"2017-06-16T19:20:02","date_gmt":"2017-06-16T19:20:02","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2147"},"modified":"2017-06-16T19:20:02","modified_gmt":"2017-06-16T19:20:02","slug":"choose-best-colors-toy-logos","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/choose-best-colors-toy-logos\/","title":{"rendered":"How to Choose the Best Colors For Toy Logos"},"content":{"rendered":"\n

When you\u2019re creating toy logos, you need to create a design that will appeal to both children\u00a0and\u00a0their parents!<\/p>\n

As toy sales have grown by 7%<\/a>\u00a0over the past few years, you have to think outside of the jack-in-the-box to make a good impression on your potential buyers.<\/p>\n

In this competitive market, coming up with a unique image and even special stylized font for your toy logos isn\u2019t always enough. You have to use the psychology of color if you want to ensure that a child reaches for your toy on the shelf.<\/p>\n

In this post, we\u2019ll tell you everything you need to know about which colors will send the perfect message to your market<\/a>.<\/p>\n

Look At Your Age Range<\/h2>\n

Fascinatingly, children see colors differently depending on their age. If you\u2019re marketing towards the 2 and under set, it\u2019s best to use a direct contrast of darker colors against lighter ones.<\/p>\n

For example, you may want to place a deep purple next to a lime green. This will help to draw younger children\u2019s eyes to your toys no matter where they\u2019re placed on a shelf.<\/p>\n

For children over two years, it\u2019s important that you use a variety of colors, as studies confirm<\/a> that children don\u2019t like products that use lots of the same shade.<\/p>\n

So, instead of using three different types of red, use red, blue, and yellow.<\/p>\n

Since children respond more to color<\/a> than adults do, it\u2019s an absolutely crucial part of your design. A general rule of thumb? The more colors you can include in your design, the better. For example, if you\u2019re selling a skybound trampoline<\/a>, go for a bright color like green or yellow.<\/p>\n

Go Gender Neutral<\/h2>\n

Unless you\u2019ve been living under a rock, you know that there has been a lot of talk in recent years about gender and the colors we use to market towards boys and girls.<\/p>\n

These days, consumers would prefer toys that are gender neutral, meaning they can be used \u2014 and marketed to \u2014 boys and girls equally. Resist the urge to package dolls in pink alone.<\/p>\n

To that end\u2026<\/p>\n

Know What Your Colors Are Communicating<\/h2>\n

Of course, even if children are the ones reaching for your toys, parents are the ones buying. As such, make sure you know what your colors are saying to\u00a0them.<\/p>\n

Blues indicate a sense of calm \u2014 great for craft-based toys geared towards older children.<\/p>\n

Reds communicate excitement and urgency, meaning they\u2019re perfect for outdoor activities or board games.<\/p>\n

Yellows and greens feel comforting, which means they\u2019re a great option for toys that are intended to help children settle down. They\u2019ll also work well for toys that need multiple players.<\/p>\n

Create Toy Logos Today<\/h2>\n

Thanks to the advice in this article, you\u2019re ready to create toy logos that will help your product to fly off the shelves!<\/p>\n

To get started, we recommend using our free online logo maker<\/a> \u2014 and showing your favorite designs to your most important customer: your kids!<\/p>\n

For more advice on how to use logos to help with branding and marketing<\/a>, check out our blog.<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to designing toy logos, there’s a large assortment of colors to choose from. Colors can represent various meanings. Which one should you choose?<\/p>\n","protected":false},"author":99,"featured_media":2148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1504,1],"tags":[],"yoast_head":"\nHow to Choose the Best Colors For Toy Logos • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"When it comes to designing toy logos, there's a large assortment of colors to choose from. Colors can represent various meanings. 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