{"id":2151,"date":"2017-06-16T19:21:01","date_gmt":"2017-06-16T19:21:01","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2151"},"modified":"2017-06-16T19:21:01","modified_gmt":"2017-06-16T19:21:01","slug":"breath-fresh-air-guide-logo-redesign","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/breath-fresh-air-guide-logo-redesign\/","title":{"rendered":"A Breath of Fresh Air: A Guide to Logo Redesign"},"content":{"rendered":"\n

Have you noticed that your sales keep lagging?<\/p>\n

Do you feel like your company just isn\u2019t reaching the number of people it once was?<\/p>\n

Has a new competitor shown up on the scene, making things harder for you?<\/p>\n

If so, it\u2019s likely time to rebrand<\/a>. This entails making lots of changes. You might move to serve a wider market, you\u2019ll redesign your website, create new content, and even revamp the products or services you offer.<\/p>\n

But you also need to think about a logo redesign.<\/p>\n

This is incredibly important, as it\u2019s a tangible message to your customers that you\u2019ve evolved \u2014 and that while you still offer the same fabulous things, you\u2019re doing it in a whole new way.<\/p>\n

What do you need to pull off\u00a0a successful logo redesign? Read on to find out.<\/p>\n

A New Take on a Classic<\/h2>\n

Logo redesign can be a tricky business. You want to make it clear you\u2019re back and better than ever, but you also don\u2019t want to confuse the customer base you\u2019ve worked hard to build.<\/p>\n

We suggest updating the main image of your logo.<\/p>\n

For example, if you\u2019re trying to get customers to buy app downloads<\/a>,\u00a0your logo might include a picture of a phone. Look at that phone \u2014 does it look like the iPhones or Androids of today? Or does it still show a flip phone?<\/p>\n

Make sure your logo design illustrates that you cater to the\u00a0current\u00a0market \u2014 not the market of five years ago.<\/p>\n

Switch Up the Font<\/h2>\n

Changing the typography, or font, of your new logo is another effective way to indicate evolution without muddling your brand and confusing your customers.<\/p>\n

It\u2019s also an easy update you can make every few years, to show that you\u2019re with the times. Your font is the one place where it\u2019s ok to get a little trendy!<\/p>\n

Still, always ensure that you\u2019ve selected an option that\u2019s legible and visible from several feet away \u2014 and lots of different sizes.<\/p>\n

You may even want to have a custom font created to really set yourself apart from your competition!<\/p>\n

Try a New Tone<\/h2>\n

Lastly, consider changing up the color of your current logo! This is a great way to take things to a new level without compromising your consistency.<\/p>\n

Consider the Apple logo<\/a> \u2014 the bitten apple. Over the years, it\u2019s been shown in a variety of colors and shades. Yet, because the design was the same, it never cost the brand customers.<\/p>\n

One final piece of advice: always remember to upload your new logo across\u00a0all\u00a0your online presences. This includes your website, your blog, and your social media handles.<\/p>\n

You want to ensure that your logo is the same everywhere to prevent customer confusion.<\/p>\n

Create Your Logo Redesign Today<\/h2>\n

Now that you know how to breathe new life into your logo, it\u2019s time to get your ideas down on paper!<\/p>\n

That\u2019s where our online free logo design tool<\/a> comes in handy.<\/p>\n

Of course, a logo redesign is only one small part of the rebranding process. For more advice on how to use your designs to reach a wider audience,<\/a> check out our website and blog.<\/p>\n","protected":false},"excerpt":{"rendered":"

Is your logo old and outdated? If so, don’t let your logo hold you back from success! Check our guide for logo redesign tips and strategies. Click here.<\/p>\n","protected":false},"author":99,"featured_media":2152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1202,1],"tags":[],"yoast_head":"\nA Breath of Fresh Air: A Guide to Logo Redesign • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Is your logo old and outdated? If so, don't let your logo hold you back from success! Check our guide for logo redesign tips and strategies. 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