{"id":2159,"date":"2017-06-16T19:23:28","date_gmt":"2017-06-16T19:23:28","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2159"},"modified":"2017-06-16T19:23:28","modified_gmt":"2017-06-16T19:23:28","slug":"3-damaging-mistakes-business-logo-building","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/3-damaging-mistakes-business-logo-building\/","title":{"rendered":"3 Damaging Mistakes in Business Logo Building"},"content":{"rendered":"\n

Whether you\u2019re just starting your business or are in the process of a rebranding, logo building is one of the most crucial things to consider.<\/p>\n

But even if you\u2019re the creative type and think you have a great design, you need to make sure it\u2019s not sending the wrong message to clients.<\/p>\n

Are you making one of these three logo design mistakes?<\/p>\n

1. Relying On Cliches<\/h2>\n

We get it \u2014 when you\u2019re in the process of logo building, you want to create a design that\u2019s recognizable. It\u00a0is\u00a0important that your clients and potential markets are easily able to make the association between your logo and what you\u2019re selling.<\/p>\n

But that doesn\u2019t mean you should be doing what everyone else is.<\/p>\n

For example, if you\u2019re a company like Best Access Doors<\/a>, your first instinct might be to base your logo around the design of closed door.<\/p>\n

While a door is a good thing to include, how can you take it to the next level and avoid a cliche? Make sure your design shows an action, like the door opening!<\/p>\n

2. Blindly Following Trends<\/h2>\n

Especially if you\u2019re catering to a millennial market, it can be tempting to throw yourself at the latest trends, like using hipster mustaches and millennial Pink<\/a> in your designs.<\/p>\n

But doing everything the trends tell you to is a mistake for a variety of reasons.<\/p>\n

For one, these trends just might not mesh well with the overall message of your brand. They also have a tendency to look dated fast. This means that a few months after you create your initial logo design, you\u2019ll have to recreate it.<\/p>\n

This can eat up both your time and money.<\/p>\n

3. Doing Too Much<\/h2>\n

Bright colors, crazy fonts, a logo image that shows about five of the products you sell.<\/p>\n

While it\u2019s important that you try to take advantage of all the real estate your logo design gives you to connect with your target market, you don\u2019t want to go overboard.<\/p>\n

Doing this doesn\u2019t just make your text difficult to read and your image hard to make out. It also makes you look incredibly unprofessional \u2014 even desperate.<\/p>\n

You don\u2019t need to pull out every bell and whistle you have in order to make a great impression on your client. Instead, \u00a0you need to focus on creating a design that\u2019s clear, concise, and in step with your overall branding process.<\/p>\n

There\u2019s nothing wrong with minimalism \u2014 and it sends the message that you can rely on the strength of your products and services to make the sale.<\/p>\n

Avoid Making These Mistakes When Logo Building!<\/h2>\n

The logo building process may look simple, but as you can tell from this post, there are countless tiny details that can make a huge difference.<\/p>\n

One final way to tell if your logo is making an impact or missing the mark?<\/p>\n

See it for yourself! Use our free online logo maker tool<\/a> to create several different mock-ups of your favorite design. Then, thoroughly critique them (several extra sets of eyes can come in handy here.)<\/p>\n

Still feel like something just isn\u2019t quite right with your design?<\/p>\n

Read the advice on our blog for design inspiration<\/a>, branding tips<\/a>, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re in the process of developing the brand of your business, it’s important to avoid 3 damaging mistakes that occur during logo building. Find out more.<\/p>\n","protected":false},"author":99,"featured_media":2160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1479,1],"tags":[],"yoast_head":"\n3 Damaging Mistakes in Business Logo Building • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"If you're in the process of developing the brand of your business, it's important to avoid 3 damaging mistakes that occur during logo building. 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