One of the simplest and most effective elements of a store rebrand is an updated logo design.<\/p>\n
Done correctly, this simple change can speak volumes.\u00a0It can also have a direct effect on your bottom line.<\/p>\n
For instance, did you know that 95% of the top brands<\/a> use more than one color in their logo, and 93% use designs that are simple enough to be discernable even at small sizes? These little touches\u00a0can be the hinges on which your success hinges!<\/p>\n Today, we\u2019re discussing five tips that can help take your furniture logo design from flat to fabulous in just a few steps.<\/p>\n Ready to get started? Let\u2019s go!<\/p>\n Over time, your logo becomes synonymous with your brand. This is especially true for furniture stores that have been around for a while.<\/p>\n When changing your look<\/a>, check first to see if there are any iconic or significantly memorable parts of your current design.<\/p>\n Whether you\u2019re a lifestyle store that carries everything from upholstery cleaners<\/a> to bedroom sets, a mom-and-pop operation generations in the making, or a big-box warehouse club, chances are you\u2019ve got a trademark \u201clook\u201d that defines your brand.<\/p>\n Think about it: Any logo change that McDonald\u2019s undergoes is probably going still center around those famous Golden Arches.<\/p>\n So what are your Golden Arches? How can you strategically weave them into your new branding?<\/p>\n The Nike swoosh. The Apple fruit with one bite missing. Chanel\u2019s mirrored \u201cCs.\u201d<\/p>\n Some of the most long-lasting logos are those that are the simplest and cleanest.<\/p>\n When considering your new furniture logo design, try to resist the urge to make it complex and highly detailed.<\/p>\n Doing so can render it untranslatable, and can leave your customers unsure of your new identity. Another advantage to avoiding the fuss? It makes the next step much more obtainable:<\/p>\n Today, one can simply hop online to search for\u00a0and purchase the furniture they need.<\/p>\n As such, more and more furniture stores are adding e-commerce shops<\/a> to their repertoires.<\/p>\n If this is the case for you, it\u2019s important to make sure your new furniture logo design is responsive<\/a>. This means it\u2019s adaptable, able to be viewed online in any format without sacrificing the quality of its elements.<\/p>\n Ones that are too detailed, or include too many gradients, can be difficult to discern on many screens. They\u2019ll also take more time to load, and can run into issues with scaling.<\/p>\n Design trends come and go, and often circle back around.<\/p>\n Case in point? Furniture that fit into a Mad Men-style advertising office in the 1960s would look just as posh and appropriate as ever in today\u2019s modern workplace. This is thanks in large part to a resurgence of mid-century modern design style that\u2019s currently hot.<\/p>\n As you research design options for your new furniture logo, it\u2019s important to take a look at your industry peers and other related sources to see what\u2019s trending.<\/p>\n Touches like minimalist details, hipster\/old-school fonts, and retro color schemes might be on point today. But will they tell the story of your brand in five or 10 years? If not, consider bucking them and sticking with your gut.<\/p>\n Does your furniture logo\u00a0include your store name or other words? If so, is the font easily readable, or it is difficult to make out?<\/p>\n Often, companies opt for fancier, script-like font to add elegance and appeal. Yet, this can easily distract and confuse consumers.<\/p>\n If they have to tilt their heads and squint their eyes to read your sign, it\u2019s probably time to switch to a simpler font, like a block or sans serif<\/a> one.<\/p>\n Are you interested in creating a new logo for your company? If so, we\u2019d love to help.<\/p>\n1. Don\u2019t Overhaul Your Furniture Logo Design Just Yet<\/h2>\n
2. Focus on Simplicity<\/h2>\n
3. Ensure It\u2019s Optimized for Online Viewing<\/h2>\n
4. Consider Trends, But Don\u2019t Let Them Rule<\/h2>\n
5. Focus on Readability and Comprehension<\/h2>\n
Custom Logos\u00a0Made Easy:\u00a0The Free Tool You Need<\/h2>\n