{"id":2231,"date":"2017-06-26T17:34:17","date_gmt":"2017-06-26T17:34:17","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2231"},"modified":"2017-06-26T17:34:17","modified_gmt":"2017-06-26T17:34:17","slug":"memorable-new-logos-2017","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/memorable-new-logos-2017\/","title":{"rendered":"The Most Memorable New Logos of 2017"},"content":{"rendered":"\n

Does your logo feel outdated, inconsistent with where you are now as a brand, or irrelevant to your target market?<\/p>\n

If you answered \u201cyes\u201d to any of those questions, it\u2019s likely time to start considering a re-branding<\/a>.<\/p>\n

Confused about where to start? Don\u2019t worry \u2014 we\u2019re here to help you find a little inspiration. In this post, we\u2019ll share with you some of the most memorable new logos from this year.<\/p>\n

Hopefully by the end, we\u2019ll have you convinced that creating new logos for your company\u00a0is a brilliant branding strategy!<\/p>\n

Calvin Klein<\/h2>\n

Fashion giant Calvin Klein\u2019s new logo is all about celebrating the history of this iconic fashion brand. In February of 2017, the brand debuted an updated logo<\/a> that made quite a statement.<\/p>\n

While Calvin Klein has always been rooted in minimalism, they still wanted to make an impact. That\u2019s why they switched to an all-caps logo, with a bolder typography that replaced the slender lettering of the past.<\/p>\n

It was also a wonderful way to usher in the house\u2019s new designer, former Dior Darling Raf Simons. This subtle switch heralded a new era for the house \u2014 and attracted lots of attention.<\/p>\n

The Evolution Of Kodak<\/h2>\n

Camera giant Kodak is certainly no stranger to switching up its logo.<\/a>\u00a0But this year, it took a decided risk \u2014 hopping on the \u201cretro\u201d trend bandwagon. Now, Kodak is using the same logo that it did in 1971.<\/p>\n

It\u2019s a risk that paid off without muddling the company\u2019s branding. The \u201cK\u201d is still completely recognizable, and the smart use of the company colors \u2014 red and yellow \u2014 ensure that consumers never forget the legacy of Kodak.<\/p>\n

Subway Sandwiches<\/h2>\n

Sometimes, companies need to re-brand for more unpleasant reasons. After the sandwich giant\u2019s spokesperson, Jared Fogle, was convicted of a particularly hideous crime, Subway made a smart move by choosing to rebrand.<\/p>\n

In the past, Subway\u2019s logo was somewhat three-dimensional. It centered on showing off the three colors of the brand \u2014 yellow, white, and green. Perhaps the most famous feature of the logo was the 2 subway arrows, pointing in the \u201cuptown\u201d and \u201cdowntown\u201d directions on the first and last letters.<\/p>\n

The new logo has kept the iconic arrows and colors\u00a0but shows the brand in a new light. Now, the lettering is solid, with a bolder, more crisp font.<\/p>\n

Subway has also done a wonderful job of taking advantage of all the re-branding opportunities that come with a logo redesign. They\u2019ve also released videos of customers talking about their own \u201ctransformative journeys.\u201d<\/p>\n

Ready To Start Creating New Logos?<\/h2>\n

As you can see from the examples above, re-branding is a wonderful way to give your company and its image new life.<\/p>\n

A logo re-design can introduce you to an entirely new customer base, pump up your social media presence, and show your competition that you\u2019re not afraid to get with the times.<\/p>\n

We know you\u2019re ready to start creating new logos now! To get started, use our free online logo maker tool<\/a> to play around with your options. Always remember to keep checking back with our blog for the latest innovations and trends<\/a> in logo design!<\/p>\n","protected":false},"excerpt":{"rendered":"

Does your logo feel outdated, inconsistent with where you are now as a brand, or irrelevant to your target market? If you answered \u201cyes\u201d to any of those questions, it\u2019s likely time to start considering a re-branding. Confused about where to start? Don\u2019t worry \u2014 we\u2019re here to help you find a little inspiration. In […]<\/p>\n","protected":false},"author":99,"featured_media":2232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1280],"tags":[],"yoast_head":"\nThe Most Memorable New Logos of 2017 • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"So far, 2017 has been met with an entire array of new logos from your favorite brands. Which are the most memorable, you might ask? 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