{"id":2234,"date":"2017-07-01T15:13:08","date_gmt":"2017-07-01T15:13:08","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2234"},"modified":"2017-06-27T15:13:47","modified_gmt":"2017-06-27T15:13:47","slug":"prepare-logo-redesign","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/prepare-logo-redesign\/","title":{"rendered":"How to Prepare For a Logo Redesign"},"content":{"rendered":"\n

A picture says a thousand words.<\/p>\n

Maybe your logo isn\u2019t saying the right ones. A logo redesign could be in the future.<\/p>\n

So how does a business know when it\u2019s that time?<\/p>\n

What should a logo say about a business?<\/p>\n

Here are some answers and tips that should help anyone who\u2019s thinking it might be time for a new logo.<\/p>\n

Logo Redesign And the Company Brand<\/h2>\n

Businesses, at least ones that plan on sticking around for a while, don\u2019t stay the same over the course of decades.<\/p>\n

They evolve<\/a>.<\/p>\n

Their brands, mission, and products change for the better. Their logo should be no different.<\/p>\n

Just like the rest of a business, the logo should still maintain a similar integrity of the previous one. What are the best parts of the old logo?<\/p>\n

Keeping them as part of the new one shows that even during a rebrand, a company knows to remember the best parts of its old self.<\/p>\n

What does the company brand represent?<\/p>\n

KISS the New Logo Hello<\/h2>\n

Keep the logo simple and to the point<\/a>.<\/p>\n

However, that doesn\u2019t mean that this is going to be easy. There are several things to consider.<\/p>\n

The color and font should speak clearly to the target demographic. For a B2B business logo, go for something that is both classy and bold. Use colors<\/a> like black and blues as they symbolize sophistication and success.<\/p>\n

A business such as this would probably go with a square logo to symbolize professionalism and security.<\/p>\n

The font of this type of business should be clear and straightforward. No calligraphy or other wispy fonts.<\/p>\n

This is just one example of factors that should be taken into account for a logo redesign.<\/p>\n

How to Know When It\u2019s Time<\/h2>\n

If a company is on the fence about a possible logo redesign, there\u2019s plenty of questions that need to be answered.<\/p>\n

    \n
  1. Does the company have a new audience or are they looking to bring in a younger one? Every generation has things they like and don\u2019t like in a logo.<\/li>\n
  2. How has the business changed? Larger? Greener? Say this in the logo. Be proud of everything that the company has become.<\/li>\n
  3. How old is the current logo? Companies like Pepsi and At&T have both updated their archaic designs in the last several years. If these corporate giants are doing it, then there\u2019s definitely something behind the move. Companies like this don\u2019t make these kinds of changes for no reason.<\/li>\n<\/ol>\n

    Is the business ready for the future?<\/p>\n

    A new logo says just that, so it\u2019s imperative that it\u2019s the type of design that will keep everyone happy for years to come.<\/p>\n

    This small picture is a company\u2019s number one promotional and marketing tool<\/a>. It has to say everything that needs to be said.<\/p>\n

    In business, more than anywhere else, the first impression is everything. While some businesses have in-house graphic designers that can handle a logo redesign, most don\u2019t and would rather leave this work up to professionals.<\/p>\n

    Contact us<\/a> today to find out how we can help get you started with a new logo.<\/p>\n","protected":false},"excerpt":{"rendered":"

    If you’ve noticed that your business is slower than usual, part of it may be due to your current logo design. Find out how to prepare for a logo redesign today.<\/p>\n","protected":false},"author":99,"featured_media":2235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"\nHow to Prepare For a Logo Redesign • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"If you've noticed that your business is slower than usual, part of it may be due to your current logo design. 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