{"id":2257,"date":"2017-06-27T20:21:32","date_gmt":"2017-06-27T20:21:32","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2257"},"modified":"2017-06-27T20:21:32","modified_gmt":"2017-06-27T20:21:32","slug":"message-chiropractic-logo-send","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/message-chiropractic-logo-send\/","title":{"rendered":"What Message Does Your Chiropractic Logo Send?"},"content":{"rendered":"\n

Think about the logo for a huge company like Starbucks.<\/p>\n

Now think about all of the possible meanings people assign to that logo. Some may think that logo provides the comfort of a warm cup of coffee. Others might see it as an invigorating start to their day. People might even just associate it with a comfy place to sit and read a book!<\/p>\n

The important thing? The logo speaks for itself. It has a visual identity<\/a>.<\/p>\n

Your chiropractic logo also tells patients something about your practice.<\/p>\n

However, that logo should stand\u00a0for something greater: the health of your patients. Health is a big deal \u2014 it pays to be careful with what you\u2019re saying to your patients. There\u2019s a reason companies like Apple spend millions on their logo designs.<\/p>\n

Come on in \u2014 let\u2019s talk about what message your chiropractic logo sends.<\/p>\n

Shape matters<\/h2>\n

Surprisingly enough, the shape of your logo actually matters.<\/p>\n

In fact, studies have found<\/a> that even simple things like the roundness or squareness of a logo can conjure feelings in consumers. They might associate a round logo with a caring, warm company. A rectangle, on the other hand, portrays a trustworthy, familiar company.<\/p>\n

With this in mind, you should keep the shape of your chiropractic logo in mind. What kind of practice do you want your patients to believe in? Choosing the right shape might just be the best first step towards creating a practice that upholds those values.<\/p>\n

Chiropractic logo fonts<\/h2>\n

Everyone knows how Google\u2019s font looks, or the characteristic broken lines of IBM\u2019s logo.<\/p>\n

Your typographic choices can have an impact on your logo\u2019s perception as well. In fact, there\u2019s even a psychology behind the use of fonts in branding<\/a>.<\/p>\n

For example, if your company is a straight-laced, traditional practice, would you use a very decorative, curly font? Probably not. That\u2019s because that font doesn\u2019t send the type of message you want.<\/p>\n

It works the same way in business. If you\u2019re sending a formal email, you wouldn\u2019t use a comic kind of font. You would use a font that portrays exactly the type of person you are \u2014 your practice is no different.<\/p>\n

Creative imagery<\/h2>\n

How many times have you seen happy looking families on images for medical services?<\/p>\n

Probably too many. These images are cliche and do nothing for your brand or your practice. In fact, they may be actively hurting you.<\/p>\n

It\u2019s important to use images that pertain to your practice. For example, if you\u2019re a chiropractor in Bradenton Florida<\/a>, perhaps your logo can portray the beach or some palm trees. A chiropractic logo for a practice specializing in a certain type of patient should use an image relating to those patients.<\/p>\n

When you\u2019re designing a logo, that image becomes a window into your practice and your values as a chiropractor.<\/p>\n

Conclusion<\/h2>\n

Ultimately, your practice\u2019s logo should portray meaning in its image, shape, and font. You want your consumers to trust in both you and your brand image.<\/p>\n

Don\u2019t know where to go next? Start with our easy logo maker<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to chiropractic logos, or any health-focused logo, messaging is important. Take a closer look at your logo and see what your patients see.<\/p>\n","protected":false},"author":99,"featured_media":2258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1499,1],"tags":[],"yoast_head":"\nWhat Message Does Your Chiropractic Logo Send? • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"When it comes to chiropractic logos, or any health-focused logo, messaging is important. 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