{"id":2265,"date":"2017-06-27T20:25:15","date_gmt":"2017-06-27T20:25:15","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2265"},"modified":"2017-06-27T20:25:15","modified_gmt":"2017-06-27T20:25:15","slug":"revamp-outdated-food-product-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/revamp-outdated-food-product-logo\/","title":{"rendered":"How to Revamp an Outdated Food Product Logo"},"content":{"rendered":"\n

How often do you think people see a logo redesign and run to Twitter or Facebook to hate it?<\/p>\n

Throughout the history of many brands, a logo redesign has been tough to execute well. Sometimes the new logo can take the brand in a completely different direction and garner a lot of hate. Other times, a revamped logo can refresh the brand\u2019s image and give it a new sense of identity.<\/p>\n

That\u2019s why it\u2019s important to be careful<\/a> with your food product logo.<\/p>\n

People are often very loyal to the brands they buy, regardless of price point or healthiness. This means that the logo becomes an important part of the food for them \u2014 they confer meaning to that logo.<\/p>\n

Fortunately, this guide is aimed at giving you some tips on how to properly revamp an outdated food product logo (without your brand crashing and burning).<\/p>\n

Ready? Let\u2019s dive in.<\/p>\n

\u201cUndo\u201d your food product logo<\/h2>\n

Our brains might tell us that more complicated = more interesting, right? Well, many companies today don\u2019t think so. They\u2019re beginning to \u201cundo\u201d their logos.<\/p>\n

So what exactly does that mean?<\/p>\n

Essentially, brands have begun to pare down their designs, making them simpler and simpler. This is obvious in Nike\u2019s rebranding to remove the uppercase \u201cNike\u201d lettering and in Starbucks\u2019 move to remove their text as well.<\/p>\n

The message? Less is more. Brands want their logo to speak for itself.<\/p>\n

With a food product logo, one thing to try is taking the logo down to a simpler style. This gives it a trendy, stylish look while still being an essential part of your brand.<\/p>\n

Make sure your logo is cartoonish and full of character<\/h2>\n

No, not the goofy Saturday morning cartoons you watched as a kid.<\/p>\n

This doesn\u2019t mean you need actual illustrations or anything. Usually, this style appears in typefaces<\/a>. To create a cartoon logo, a brand can use a font that looks as though it were handwritten or even just a font that has a little more playfulness in it.<\/p>\n

This makes your logo look a bit \u201cyounger,\u201d but it can reinvigorate an otherwise dated and boring font.<\/p>\n

Color in the lines<\/h2>\n

It\u2019s time to break out the big box of crayons because color<\/a> can really take your logo to the next level.<\/p>\n

Microsoft, for example, went from having a sort of boring typeface to the much fresher and eye-catching four-colored window design. This draws the eye directly to the logo while matching their new \u201cMetro\u201d aesthetic.<\/p>\n

For a food product logo, using the colors of your product can work well. For example, Diamond Dales World Famous Spice and Rub<\/a> uses the color red often to show the spice and flavor of the rub.<\/p>\n

Keep it creative<\/h2>\n

The last thing modern companies do quite often is create a logo that has multiple dimensions to it.<\/p>\n

IHOP\u2019s logo, for instance, revamped from a boring sign into a logo that now includes a not-so-hidden smiling face under the O and P.<\/p>\n

Getting creative with your brand\u2019s identity can speak volumes about what kind of company you are.<\/p>\n

Conclusion<\/h2>\n

To modernize your logo, keep it simple, stripped down, and get creative with color and style.<\/p>\n

What are you waiting for?\u00a0Revamp<\/a> your logo today.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Rebranding is a long, hard, and expensive road that most long standing businesses will have to travel. Learn how to properly revamp a food product logo.<\/p>\n","protected":false},"author":99,"featured_media":2266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,1488],"tags":[],"yoast_head":"\nHow to Revamp an Outdated Food Product Logo • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Rebranding is a long, hard, and expensive road that most long standing businesses will have to travel. 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