{"id":2295,"date":"2017-06-27T20:38:19","date_gmt":"2017-06-27T20:38:19","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2295"},"modified":"2017-06-27T20:38:19","modified_gmt":"2017-06-27T20:38:19","slug":"3-visually-stunning-art-logo-trends-craft-supply-stores","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/3-visually-stunning-art-logo-trends-craft-supply-stores\/","title":{"rendered":"3 Visually Stunning Art Logo Trends for Craft Supply Stores"},"content":{"rendered":"\n

Are you a craft supply store looking for a visually stunning new art logo to attract shoppers and give your brands some personality?<\/p>\n

If so, you\u2019ve come to the right spot.<\/p>\n

Today, we\u2019re breaking down three trends dominating the art logo design field today. We\u2019ll show you how they can add the pizazz you need to stand out from the crowd.<\/p>\n

Ready to get started? Let\u2019s dive in!<\/p>\n

1. Letter Cropping<\/h2>\n

The late modernist designer Paul Rand<\/a>\u00a0introduced the concept that you can still convey a message without showing the entirety of each letter.<\/p>\n

Drawing inspiration from this methodology, one hot art logo trend for 2017 is to strategically crop the letters in a logo, showing only the bare necessity to get the point across.<\/p>\n

The look is minimalist and simplistic while still adding a creative and thoughtful touch.<\/p>\n

A few examples?<\/p>\n

Take a look at the cover of this book<\/a> on the history of Punk magazine. See where the \u201cP\u201d disappears off the bottom of the page?<\/p>\n

In addition, the London Design Festival 2016 to its advertising to the next level with promotional materials<\/a> that hardly fit any of the event\u2019s title on the page but got the message across perfectly.<\/p>\n

2.\u00a0Simplified Forms<\/h2>\n

This year,\u00a0logos are taking a step back, scaling their textures, colors, and shadows back in favor of more flat designs.<\/p>\n

Art supply stores are especially poised to benefit from this emphasis on simplicity.<\/p>\n

Now, even the most intricate and elaborate offerings, such as origami instructions<\/a> or knitting kits, can be advertised as straightforwardly as possible.<\/p>\n

A few trademarks of this art logo design trend?<\/p>\n

It tends to focus on just one or two colors, rather than utilizing the whole rainbow. In addition, it stresses neat,\u00a0straight lines over messy or complicated designs.<\/p>\n

In lieu of a more complicated design, these logos are also making use of negative space<\/a>.<\/p>\n

In a nutshell, this design element\u00a0incorporates the blank space around an object into the overall image itself, turning a simplified logo into anything but.<\/p>\n

3. Gradient Overlapping<\/h2>\n

Want an art logo that\u2019s colorful and simple yet still packs a punch? Overlapping gradients is a subtle yet effective way to achieve that balance.<\/p>\n

In short, these logos are ones that incorporate multiple, complementary colors<\/a> that correspond with each other.<\/p>\n

As one color fades, the other picks up in an overlap, creating a visually dynamic, blended image that leaves an impression.<\/p>\n

Perhaps the most well-known and iconic example of a logo that utilizes gradient overlapping? MasterCard, with its simple interlocking circle design<\/a>.<\/p>\n

Here, there\u2019s one red circle and one yellow circle that overlap in the middle, creating a sliver of orange.\u00a0The result? An unfussy, clear\u00a0approach to branding<\/a>.<\/p>\n

Create Your New Art Logo Now<\/h2>\n

From art to software and every industry in between, a dynamic logo is an essential part of any brand.<\/p>\n

If you\u2019re in need of a new logo design for your company, we\u2019d love to help. Our online logo maker tool is free and simple to use.<\/p>\n

Reach out<\/a> if you have any questions, then register today<\/a> to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"

Designing an art logo for a craft supply store is particularly tricky. Here are 3 trends that will appeal to the artist and crafter in everyone.<\/p>\n","protected":false},"author":99,"featured_media":2296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1477,1],"tags":[],"yoast_head":"\n3 Visually Stunning Art Logo Trends for Craft Supply Stores • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Designing an art logo for a craft supply store is particularly tricky. 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