{"id":2315,"date":"2017-06-28T20:46:57","date_gmt":"2017-06-28T20:46:57","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2315"},"modified":"2017-06-28T20:46:57","modified_gmt":"2017-06-28T20:46:57","slug":"5-tips-designing-memorable-mortgage-company-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-memorable-mortgage-company-logo\/","title":{"rendered":"5 Tips for Designing a Memorable Mortgage Company Logo"},"content":{"rendered":"\n

Most mortgage company logos are similar. They usually include the same elements: a house, roof, or key.<\/p>\n

As a result, designing an unforgettable logo seems like an impossible task. You usually end up with something you\u2019re not 100 percent sure about.<\/p>\n

But a memorable logo is 13 percent more likely<\/a> to get a customer\u2019s attention. It\u2019s also 7 percent more likely to motivate them to learn more about your brand.<\/p>\n

Therefore, dedicating time to create a memorable mortgage company logo is worth it.<\/p>\n

Read on to learn 5 tips for designing a logo that will stick around!<\/p>\n

1.\u00a0Simplicity is Key<\/h2>\n

Research shows that the most memorable logos<\/a> in the world all have one thing in common: they\u2019re simple yet distinctive. Keep this in mind when designing a mortgage company logo.<\/p>\n

Obviously, you don\u2019t want your logo to look generic. However, you shouldn\u2019t make it too complex either.<\/p>\n

For instance, if you add too much detail to your logo, you may run into issues when scaling. A small detail can look great on a full-size image but appear to be a smudge when you print a smaller version of the logo.<\/p>\n

2. Design for Your Customers<\/h2>\n

Your main objective shouldn\u2019t be to design a logo that\u2019s aesthetically pleasing to you. Instead, it should be to design a stylish logo that focuses on what your customers want.<\/p>\n

The process of obtaining a mortgage isn\u2019t what customers find the most thrilling. A mortgage is just a critical step in accomplishing their ultimate goal.<\/p>\n

Look for ways to incorporate the positive experiences customers have after getting the house of their dreams.<\/p>\n

3. Don\u2019t Neglect the Font<\/h2>\n

The font is one of the most important aspects of a new logo<\/a>. A mortgage company like 1st street home loans<\/a> can\u2019t afford to slap any font on their logo.<\/p>\n

To find the right wordmark<\/a>, type in your company name and switch between fonts. Once you find a font that matches your logo icon and brand personality, begin adding unique features.<\/p>\n

Try not to use more than 2 font types in one logo. Otherwise, the harmony and legibility of your logo will suffer.<\/p>\n

4. Ignore Trends<\/h2>\n

If you want to design a mortgage company logo that stands out, your best bet is to avoid trends entirely.<\/p>\n

This doesn\u2019t mean you shouldn\u2019t look at successful brands in the mortgage industry for inspiration. But you want to aim for a modern looking logo without the gimmicks.<\/p>\n

For example, the corporate swoosh is a no-go. Another common cliche to avoid in the mortgage industry is the roof over the wordmark.<\/p>\n

5. Start With Black and White<\/h2>\n

Ideally, your final logo shouldn\u2019t consist of more than 3 colors. Anything more than that often results in a distracting train wreck.<\/p>\n

But you should start your design in black and white anyway. This allows you to focus on the idea itself and ensure that you have a high-quality design.<\/p>\n

A logo that looks great in black and white is versatile. The colors you add after should complement the emotions conveyed by the icon.<\/p>\n

Creating Your Mortgage Company Logo<\/h2>\n

These 5 tips will help you create a logo that makes your brand easy to recognize.<\/p>\n

Make sure you don\u2019t rely on trends when designing your logo. A gimmicky logo will lose its steam after a couple of years. You want something you can use for at least a decade.<\/p>\n

Also, remember not to make your designs too intricate. A complex logo\u00a0doesn\u2019t always scale well, and it\u2019s often less memorable.<\/p>\n

Start trying out new designs on our free online logo maker tool<\/a> and see what you can come up with!<\/p>\n","protected":false},"excerpt":{"rendered":"

Is your mortgage company in the middle of a rebranding campaign or simply just wants a new logo? Don’t miss these 5 tips for designing a mortgage company logo.<\/p>\n","protected":false},"author":99,"featured_media":2316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,1502],"tags":[],"yoast_head":"\n5 Tips for Designing a Memorable Mortgage Company Logo • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Is your mortgage company in the middle of a rebranding campaign or simply just wants a new logo? Don't miss these 5 tips for designing a mortgage company logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-memorable-mortgage-company-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for Designing a Memorable Mortgage Company Logo • Online Logo Maker's Blog\" \/>\n<meta property=\"og:description\" content=\"Is your mortgage company in the middle of a rebranding campaign or simply just wants a new logo? Don't miss these 5 tips for designing a mortgage company logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-memorable-mortgage-company-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Logo Maker's Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinelogomaker\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-28T20:46:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2017\/06\/mortgage-company-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@logogenerator\" \/>\n<meta name=\"twitter:site\" content=\"@logogenerator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Logo Design Tips and Tricks\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\",\"name\":\"Online Logo Maker\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/onlinelogomaker\",\"https:\/\/www.instagram.com\/onlinelogomaker\/\",\"https:\/\/www.youtube.com\/channel\/UCQ9jGSx6qnAo6_hC290O5Pg\",\"https:\/\/www.pinterest.com\/onlinelogomaker\/\",\"https:\/\/twitter.com\/logogenerator\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2016\/12\/onlinelogomaker.png\",\"width\":1551,\"height\":199,\"caption\":\"Online Logo Maker\"},\"image\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#website\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/\",\"name\":\"Online Logo Maker's Blog\",\"description\":\"Your number #1 design blog is all about design, branding, freebies and trends!\",\"publisher\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.onlinelogomaker.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-memorable-mortgage-company-logo\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2017\/06\/mortgage-company-logo.jpg\",\"width\":2121,\"height\":1414,\"caption\":\"mortgage company logo\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-memorable-mortgage-company-logo\/#webpage\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-memorable-mortgage-company-logo\/\",\"name\":\"5 Tips for Designing a Memorable Mortgage Company Logo • Online Logo Maker's Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-memorable-mortgage-company-logo\/#primaryimage\"},\"datePublished\":\"2017-06-28T20:46:57+00:00\",\"dateModified\":\"2017-06-28T20:46:57+00:00\",\"description\":\"Is your mortgage company in the middle of a rebranding campaign or simply just wants a new logo? Don't miss these 5 tips for designing a mortgage company logo.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-memorable-mortgage-company-logo\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-memorable-mortgage-company-logo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-memorable-mortgage-company-logo\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#\/schema\/person\/28cb4f414d5d505a876e7a296efb8735\"},\"headline\":\"5 Tips for Designing a Memorable Mortgage Company Logo\",\"datePublished\":\"2017-06-28T20:46:57+00:00\",\"dateModified\":\"2017-06-28T20:46:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-memorable-mortgage-company-logo\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-memorable-mortgage-company-logo\/#primaryimage\"},\"articleSection\":\"Logo Design,Real Estate Logos\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-memorable-mortgage-company-logo\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#\/schema\/person\/28cb4f414d5d505a876e7a296efb8735\",\"name\":\"Logo Design Tips and Tricks\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7a9c6e455cad6bdda2fc9088755135d8?s=96&d=mm&r=g\",\"caption\":\"Logo Design Tips and Tricks\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/2315"}],"collection":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/comments?post=2315"}],"version-history":[{"count":1,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/2315\/revisions"}],"predecessor-version":[{"id":2317,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/2315\/revisions\/2317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/media\/2316"}],"wp:attachment":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/media?parent=2315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/categories?post=2315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/tags?post=2315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}