{"id":2322,"date":"2017-06-29T19:18:50","date_gmt":"2017-06-29T19:18:50","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2322"},"modified":"2017-06-29T19:18:50","modified_gmt":"2017-06-29T19:18:50","slug":"5-tips-designing-adventurous-travel-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-adventurous-travel-logo\/","title":{"rendered":"5 Tips to Designing an Adventurous Travel Logo"},"content":{"rendered":"\n

Adventure vacations are a growing part of the travel industry. More people want to make physical activity, nature, and cultural immersion a significant part of their leisure travel.<\/p>\n

Agencies that specialize in adventure vacations need a logo that does more than stand out in a crowd. Their logo must convey a sense of exploration and inspire trust.<\/p>\n

Here are 5\u00a0tips for designing a travel logo to help grab the attention of an adventure traveler.<\/p>\n

Ideal\u00a0Customer<\/h2>\n

The most important aspect of award-winning logos<\/a>\u00a0can\u2019t be seen: an understanding of the ideal or target customer. Effective logos start with a clear understanding of the people who buy the kind of product or service the company sells.<\/p>\n

And, the more precise the description of the ideal customer can be, the\u00a0greater the likelihood of creating a knock-out logo.<\/p>\n

Color<\/h2>\n

Color in a travel logo is essential to setting the right tone for marketing materials in print, online, and clothing<\/a> and other merchandise.<\/p>\n

According to general color theory, orange creates a sense of joy, freedom, and optimism. For adventure travel in natural environments, orange is a good choice. It can work well with green, blue and brown, the colors of plants, water, and earth.<\/p>\n

Pairing orange with purple \u2014 the color of royalty, reflection, and intuition \u2014 can create a striking yet elegant logo, which might be suitable for luxury resorts<\/a>.<\/p>\n

Blue and red are generally not the best choices as the primary color of a logo for adventure travel. Blue is too often seen as cold, official, and staid. Red does convey passion but just as easily represent anger and danger.<\/p>\n

Font<\/h2>\n

Logos often include the name of the company or a tagline. Those that seek to convey strength, adventure, and excitement, use a font with a modern typeface.<\/p>\n

Modern fonts convey strength and style. They are seen as progressive, assertive, and chic, three descriptions that align with adventure travel. Examples of modern fonts are Bodoni and Elephant.<\/p>\n

Using Didot Italic can heighten the sense of luxury.<\/p>\n

Symbols<\/h2>\n

Logos that use representative graphics and shapes instead of literal ones, allow the client to find a more personal connection to it.<\/p>\n

Examples of\u00a0symbols that can evoke thoughts and memories of adventure are a compass,\u00a0the globe, mountains, and exotic trees.<\/p>\n

For adventure travel agencies that specialize in specific activities such as hot air ballooning, parasailing, or rain forest excursions, using relevant silhouette imagery can be powerful.<\/p>\n

Simplicity<\/h2>\n

The goal of a logo for an adventure travel agency is to instill excitement, trust, and a feeling of possibility in the customer, not overwhelm them with information.<\/p>\n

Logos that are simple are more easily recognized and pleasing to look at. They are also more versatile than intricate and complex ones. A good logo can be used in almost any situation without creating visual conflict.<\/p>\n

Keeping It in Perspective<\/h2>\n

Creating a logo<\/a>\u00a0is important because it speaks for the company. But it\u2019s not written in stone.\u00a0Every company has modified their logo over time. So don\u2019t worry if it\u2019s not perfect.<\/p>\n

Use these tips to create a great\u00a0travel logo to attract the right customers. Then, as your business grows and you gain feedback, modifications can be made, if necessary.<\/p>\n

Like with adventure travel, the journey is part of the fun.<\/p>\n","protected":false},"excerpt":{"rendered":"

Planning vacations is a thrill and you want a travel logo that shows that adventure awaits your clients. Here are 5 tips to properly brand your travel agency.<\/p>\n","protected":false},"author":99,"featured_media":2323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,1510],"tags":[],"yoast_head":"\n5 Tips to Designing an Adventurous Travel Logo • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Planning vacations is a thrill and you want a travel logo that shows that adventure awaits your clients. 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