{"id":2352,"date":"2017-07-05T20:41:36","date_gmt":"2017-07-05T20:41:36","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2352"},"modified":"2017-07-05T20:41:36","modified_gmt":"2017-07-05T20:41:36","slug":"law-firm-logo-raise-bar-5-tips","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/law-firm-logo-raise-bar-5-tips\/","title":{"rendered":"Your Law Firm Logo: Raise the Bar With These 5 Tips"},"content":{"rendered":"\n

When it comes to logo designs for law firms, designers immediately go to certain images. Over time, these images begin to look generic and cheesy.<\/p>\n

Designing a logo for a law firm should include the name of the firm and its attorneys. A company\u2019s logo is part of their introduction<\/a>.<\/p>\n

Here are 5 tips to raise the bar on a law firm logo.<\/p>\n

Move away from standard symbols<\/h2>\n

When people are searching for a lawyer, they are likely to look for the words \u201claw firm.\u201d \u00a0Not a scale of justice, a gravel, or goose quill pens.<\/p>\n

Once they click on your website, they want to see a presentation that reflects a professional firm. The feeling should be, \u201cWe are a firm you can trust.\u201d<\/p>\n

Take the firm Nagle & Associates\u00a0<\/a>as an example. Their logo is crisp\u00a0and clean with no symbols. It says who they are and what they do. It\u2019s direct and informative \u2014 no bells and whistles to clutter up the design.<\/p>\n

Avoid being a copycat<\/h2>\n

Your logo should reflect your business and also be unique.\u00a0The last thing a logo should be is a carbon copy of another firm\u2019s logo.<\/p>\n

Unfortunately, this happens far too frequently. To avoid replicating someone else\u2019s logo, do a thorough search to see what\u2019s already out there.<\/p>\n

You may want to enlist the help of a branding specialist if things get too complicated.<\/p>\n

Your logo should reflect your brand<\/h2>\n

Your logo is not your brand but it should reflect what your brand stands for. A great brand deserves a great logo.<\/a><\/p>\n

Business cards and website headers are only the beginning of where your logo will be seen. It needs to work on letterhead, signage, brochures, and other marketing products.<\/p>\n

Logos are the face of your brand.<\/p>\n

Color\u00a0makes good first impressions<\/h2>\n

The color scheme used for your firm\u2019s brand sets the tone for your business.\u00a0It should also roll over into your firm\u2019s logo, or at least be compatible with it.<\/p>\n

Take a look at the logo of the law firm we mentioned above. Their logo is gold and white. The backdrop for their website is black. This color contrasts well with their logo, giving it a dramatic effect.<\/p>\n

Gold is the color of wealth, status and success. \u00a0White stands for wholeness and completion.<\/p>\n

Who wouldn\u2019t want an attorney that is successful and gets the job done!<\/p>\n

Avoid visual\u00a0effects in a law firm logo<\/h2>\n

Law firms should reflect dignity and class. \u00a0You want your law firm logo to be taken seriously.<\/p>\n

Gradient, reflectors, and shadows should be left off of your logo design. \u00a0They may be cute but not for a law firm.<\/p>\n

Also, consider how well these effects will transfer to the multiple surfaces that your logo will appear. \u00a0Ask yourself if visual effects will force a change to the overall look and feel of your brand.<\/p>\n

Sometimes it\u2019s best to keep things simple.<\/p>\n

With these 5 tips, you can create\u00a0the perfect logo <\/a>for your firm. \u00a0Think style, reputation, and first impressions\u00a0when it comes to raising the bar on logo designs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Your law firm logo needs to represent you as well as you represent your clients. Keep reading for the top 5 tips on logo design you need to know!<\/p>\n","protected":false},"author":99,"featured_media":2353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1487,1],"tags":[],"yoast_head":"\nYour Law Firm Logo: Raise the Bar With These 5 Tips • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Your law firm logo needs to represent you as well as you represent your clients. 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