{"id":2358,"date":"2017-07-05T21:00:36","date_gmt":"2017-07-05T21:00:36","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2358"},"modified":"2017-07-05T21:00:36","modified_gmt":"2017-07-05T21:00:36","slug":"ethics-law-firm-logos","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/ethics-law-firm-logos\/","title":{"rendered":"What Are the Ethics for Law Firm Logos?"},"content":{"rendered":"\n

Logos are a great way to quickly show clientele what a law firm is all about.<\/p>\n

However, law firms need to exert caution as the use of logos may raise ethical concerns.\u00a0 In addition, law firm logos have the potential to be viewed as misleading or false advertising<\/a>.<\/p>\n

There are effective logo design strategies<\/a> that will avoid these potential legal and ethical issues.<\/p>\n

What is Behind a Law Firm Logo?<\/h2>\n

When it comes to a good law firm logo, every little detail should have a larger meaning behind it.\u00a0 This includes the color, the imagery, and the font, among many other potential variables.<\/p>\n

Each color has natural connotations<\/a>\u00a0associated with it.\u00a0 For example, red is typically viewed with caution, just as a red flag.\u00a0 On the other hand, green has a positive connotation.<\/p>\n

Fonts also have subtle meaning.\u00a0 Certain fonts may indicate a modern or more traditional approach to law.<\/p>\n

What are Some Other Considerations for Law Firm Logos?<\/h2>\n

The most important consideration is that the logo is a quick and identifiable representation of what the law firm stands for.\u00a0 At the same time, the logo should be unique and recognizable.<\/p>\n

While a scale may represent justice, it is also an overused clich\u00e9 in the legal field.\u00a0 It is key to find an icon, shape, or image that sends a powerful message to clientele.<\/p>\n

For instance, the Lexington Law Firm<\/a> specializes in repair credit history and scores.\u00a0 Its website features an icon shaped as a bar graph with an upward arrow, indicating an increasing credit score.<\/p>\n

Moreover, competitors\u2019 logos<\/a> should be taken into consideration.\u00a0 Adopting a logo that is overly similar to a competitor will be less effective and may confuse potential clients.<\/p>\n

In some cases alone, an image or icon is not required and the firm\u2019s name alone does the trick.\u00a0 There is a good reason why major corporations like Facebook, Google, and Ford simply use the company name as a logo.<\/p>\n

Finally, ensure that the logo is easy and quick to read.\u00a0 If a client has to take the time to try and read it, the logo is a failure.<\/p>\n

What Ethical and Legal Concerns Should be Considered?<\/h2>\n

In rare cases, certain symbols or text may be construed by a court of law as misleading or false advertising.<\/p>\n

In one case in Iowa, a law firm was prohibited from marking its 100th anniversary in a logo as it constituted an advertisement.\u00a0 The court believed the law firm was attempting to characterize its long history and experience within the logo.<\/p>\n

Another case in Florida involved a law firm logo featuring a pit bull.\u00a0 The court adopted the widely-held view that pit bulls are an aggressive breed of dog.<\/p>\n

As a result, the state court deemed that the logo violated laws requiring legal entities to present factual information in a \u201cnonsensational manner.\u201d<\/p>\n

The good news is that in the vast majority of cases, law firm logos are not considered questionable.\u00a0 When in doubt, seek out the guidance of the state where law is being practiced or the bar association.<\/p>\n","protected":false},"excerpt":{"rendered":"

Logos are instrumental to branding identity, but lawyers also have to consider ethics in their law firm logos. Click here to learn more about ethics and logos.<\/p>\n","protected":false},"author":99,"featured_media":2359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1487,1],"tags":[],"yoast_head":"\nWhat Are the Ethics for Law Firm Logos? • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Logos are instrumental to branding identity, but lawyers also have to consider ethics in their law firm logos. 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