{"id":2377,"date":"2017-07-06T20:50:44","date_gmt":"2017-07-06T20:50:44","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2377"},"modified":"2026-03-13T11:15:48","modified_gmt":"2026-03-13T11:15:48","slug":"5-legal-marketing-trends-shape-lawyer-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-legal-marketing-trends-shape-lawyer-logo\/","title":{"rendered":"5 Legal Marketing Trends to Shape Your Lawyer Logo"},"content":{"rendered":"\n<p>Designing your new lawyer logo, but not sure where to start?<\/p>\n<p>Well, check out these legal marketing statistics before initiating the design process and watch your website traffic increase!<\/p>\n<h2>Keep up with the Joneses.<\/h2>\n<p>Normally this is terrible advice. \u00a0EXCEPT when it comes to marketing and websites. \u00a0Our attention spans shorten almost as fast as technology changes, making it imperative for business owners to deliver their messages quickly and efficiently.<\/p>\n<p>What does this mean for your legal marketing plan?<\/p>\n<p>Get used to video content. \u00a0Outside of meeting in person, quality video content on a website\u2019s landing page has been proven to <a href=\"https:\/\/www.hitsearchlimited.com\/news\/12-statistics-why-your-legal-firm-should-be-using-video-marketing-id0177\" rel=\"nofollow\">increase conversion rates<\/a> by as much as eighty percent.<\/p>\n<h2>Build your client base with branded content.<\/h2>\n<p>Many law firms are experiencing increased traffic and conversion rates by spreading their video messages on social networking sites like LinkedIn, Facebook and Twitter, a trend visible in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> data.<\/p>\n<p>Listen, we all know family and friends are great for referrals\u2026<\/p>\n<p>But when it comes to spreading your law firm\u2019s message \u2013 especially in areas of expertise, <a href=\"http:\/\/stellarseo.com\/law-firm-marketing-in-2017\/\" rel=\"nofollow\">nothing beats social media<\/a>.<\/p>\n<p>For example, in a <a href=\"https:\/\/signallegal.com\/\" rel=\"nofollow\">lawsuit funding<\/a> situation, the bulk of your business comes from media sources. \u00a0In emergency situations, people respond to professionalism and the clear message that you can help them solve their problem.<\/p>\n<p>Your clients (new and old) will consider you a reliable source of information, as long as they understand what your message is.<\/p>\n<p>By posting informative blogs and quality videos promoting awareness of your specific message, site visitors will come to trust you and eventually convert to paying customers.<\/p>\n<h2>Chat yourself up.<\/h2>\n<p>Since you\u2019re going there with branded legal video content, why not start a podcast and talk about it?<\/p>\n<p>Easy to create and enjoyable to listen to, podcasts were seen as last year\u2019s <a href=\"https:\/\/good2bsocial.com\/law-firm-digital-marketing-trends-2017\/\" rel=\"nofollow\">marketing industry disruptors<\/a>.<\/p>\n<p>Podcasts offer you numerous opportunities to send traffic to your site:<\/p>\n<ul>\n<li>Invite your lawyer colleagues on as guests.<\/li>\n<li>Discuss the details of famous cases happening in the news.<\/li>\n<li>Engage your core audience by touting your legal specialty.<\/li>\n<\/ul>\n<h2>Design your lawyer logo around your specific message.<\/h2>\n<p>Only after you\u2019ve clearly defined the specific message you want to share with your audience should you go about designing your lawyer logo.<\/p>\n<p>What do you want to communicate about your company and its mission statement? How is your approach unique to customers? \u00a0Is it lighthearted? \u00a0Seriously ready to get down to business?<\/p>\n<p>Clarifying how you want your business to appear <a href=\"https:\/\/www.entrepreneur.com\/article\/71902\" rel=\"nofollow\">makes a difference<\/a> in the clientele you attract.<\/p>\n<p>Law firms attract new clientele on the basis of the client feeling secure that their needs are being met. \u00a0While this is true for most businesses, it is more important than ever that a law firm provides this comfort for their clients.<\/p>\n<p>Utilizing LinkedIn, social media and quality video content to share your message creates a sense of familiarity, trust, and comfort for your core audience, increasing conversion rates.<\/p>\n<p>When promoting niche areas like the aforementioned lawsuit funding scenario and others, social media is a goldmine of opportunity.<\/p>\n<h2>Share it with the world!<\/h2>\n<p>Now that you\u2019ve clarified the message you want to send to your client, get to designing your unique <a href=\"https:\/\/www.onlinelogomaker.com\/tutorial\">lawyer logo<\/a>!<\/p>\n<p>Here are some additional tips:<\/p>\n<ul>\n<li>\u00a0Try out one to three different designs that you like.<\/li>\n<li>Show them to your trusted friends and colleagues before deciding on a logo.<\/li>\n<li>Go easy on yourself \u2013 we\u2019re all not Jony Ive!<\/li>\n<li>Remember that Rome wasn\u2019t built in a day \u2013 it might take a few tries before landing on a lawyer logo you really love.<\/li>\n<li>Once you\u2019ve decided on a strong logo, incorporate it into ALL of your social media and email campaigns \u2013 remember \u2013 you want your clientele to be reminded of your awesome law firm every time they see it!<\/li>\n<\/ul>\n<p>Designing your new lawyer logo is only the beginning of taking your business to the next level. \u00a0For these and more tips, be sure to <a href=\"http:\/\/www.onlinelogomaker.com\/blog\/\">sign up for our blog<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unsure of where to take your new lawyer logo design? Let&#8217;s take a look at the latest legal marketing stats to craft a relevant logo for your target audience.<\/p>\n","protected":false},"author":99,"featured_media":2378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1487],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Legal Marketing Trends to Shape Your Lawyer Logo &bull; Online Logo Maker&#039;s Blog<\/title>\n<meta name=\"description\" content=\"Unsure of where to take your new lawyer logo design? 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