{"id":2387,"date":"2017-07-07T20:28:16","date_gmt":"2017-07-07T20:28:16","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2387"},"modified":"2017-07-07T20:28:16","modified_gmt":"2017-07-07T20:28:16","slug":"life-insurance-logos-important","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/life-insurance-logos-important\/","title":{"rendered":"Why Are Life Insurance Logos Important?"},"content":{"rendered":"\n

Like all businesses, logos are vital to life insurance companies, serving as\u00a0the public-facing image of the brand.<\/p>\n

With more serious subject matter at hand\u2014namely the event of the buyer\u2019s death, there are some design challenges insurers face, as compared to\u00a0other industries.<\/p>\n

So, with life insurance logos, designers need to approach the process with a bit more sensitivity. The logo should be respectful, authoritative and most of all, memorable.<\/p>\n

Read on for some best practices for designing a life insurance logo to remember.<\/p>\n

Beware of Being \u201cToo Cute.\u201d<\/h2>\n

At Online Logo Maker, we\u2019re well aware that a logo needs to be both unique and clever to stand above the rest.<\/p>\n

While we\u2019re big fans of visual puns or double entendres, cheeky logos don\u2019t quite work as well when it comes to designing a successful life insurance logo.<\/p>\n

Show with Symbolism Basics<\/h2>\n

The major design elements have to do with the basics; shape, color, and typography.<\/p>\n

What we mean is\u2014you\u2019ll want to create something that speaks on a psychological level.<\/p>\n

Certain colors (i.e. gray, blue, black) traditionally work to evoke authority and security\u2014concepts that have life insurance written all over them.<\/p>\n

Or, you may want to create something a bit more modern.<\/p>\n

Try stirring up feelings of warmth and safety by using reds, oranges or other warm colors. Or try using soft, rounded shapes that signify themes like family.<\/p>\n

Life insurance has that warmer side, too, providing protection for your loved ones.<\/p>\n

While it\u2019s wise to avoid things edgy or cute, illustrating your point through the right color combination and the font to back it up<\/a> is the way to go.<\/p>\n

What Does Life Insurance Represent?<\/h2>\n

Take Mass Mutual, for example<\/a>. The 166-year old company recently did a logo redesign, which they claim, represents people coming together to take care of each other.<\/p>\n

To convey this sentiment, the company opted to go with a series of dots, which form an \u201cM\u201d in the center.<\/p>\n

While that\u2019s just one example, those tasked with designing a logo with such heft behind it could take a cue. \u2018<\/p>\n

Another example is\u00a0Top Quote Life insurance.<\/p>\n

Out of the best life insurance companies<\/a>, Top Quote has a standout logo.<\/p>\n

The contrasting blues suggest health, while the human-esque\u00a0icon draws your eye back to the brand name.<\/p>\n

In the end, we come back to this idea that a good logo is good for business. It serves to draw in potential customers while maintaining recognition from those who are more familiar.<\/p>\n

Still, the company behind the logo must deliver on the promises advertised.<\/p>\n

In Need of a Great Life Insurance Logo?<\/h2>\n

If the \u201cface\u201d of your company needs a bit of a lift, or you\u2019re starting from scratch, Online Logo Maker has the tools you need to breathe some \u201clife\u201d into your life insurance logo.<\/p>\n

With unlimited saves and downloads and a quick, easy approach to design, Online Logo Maker\u2019s free logo tool<\/a> makes branding a breeze. Try\u00a0it today\u2013free of charge!<\/p>\n","protected":false},"excerpt":{"rendered":"

Similar to numerous businesses, life insurance logos are incredibly vital to an insurance company. Discover why life insurance logos are so important here.<\/p>\n","protected":false},"author":99,"featured_media":2388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1514],"tags":[],"yoast_head":"\nWhy Are Life Insurance Logos Important? • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Similar to numerous businesses, life insurance logos are incredibly vital to an insurance company. 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