Are you a freelance web designer who\u2019s ready to get serious about their business?<\/p>\n
Then building a logo should be at the top of your to-do list.<\/p>\n
You might be thinking:<\/p>\n
\u201cDo I really need a logo?\u201d<\/p>\n
\u201cA logo is a waste of time\/money.\u201d<\/p>\n
\u201cI\u2019ll get a logo once my business is more established.\u201d<\/p>\n
Stop right there.<\/p>\n
No matter what phase of business you\u2019re in, creating a logo is essential. It\u2019s the first step in turning yourself into a recognizable brand that people will remember \u2013 and buy services from.<\/p>\n
If you\u2019re not convinced, look at how much the most successful businesses invest in their logos.<\/p>\n
In 2000, oil firm BP spent over $175m introducing their new logo.<\/a><\/p>\n Would they have bothered if logos weren\u2019t that important?<\/p>\n No. If you\u2019re ready to learn exactly why you need a great logo ASAP, you\u2019re in the right place.<\/p>\n Get ready to discover the power of the logo.<\/p>\n A logo might seem small and insignificant, but that couldn\u2019t be further from the truth. Your logo serves a variety of purposes, from making your business more memorable to advertising your skills.<\/p>\n Read on to find out what a good logo will do for you.<\/p>\n Have you ever visited a restaurant with really unique decor?<\/p>\n Chances are it stuck in your mind.<\/p>\n The same concept applies to business logos.<\/p>\n A unique, memorable image helps clients to remember your brand and recognize you instantly. Maybe a client first notices your logo in a print ad. When they visit your website for the first time, they\u2019ll remember who you are much more easily than if you didn\u2019t have a logo.<\/p>\n This creates a feeling of familiarity and helps build trust, which is essential when you\u2019re a new\u00a0brand.<\/p>\n Your logo should express who you are.<\/p>\n Maybe you specialize in web design for artists? Your logo could be a paintbrush overlapping a cursor. Or perhaps you mainly design websites for tradespeople? Your logo might combine a hammer with a computer monitor.<\/p>\n Whatever you decide on, your logo should give people a pretty clear idea of who you are and what you do.<\/p>\n It doesn\u2019t have to be as obvious as the examples above.<\/p>\n If one of your brand values is simplicity, your logo could be very minimalist to reflect that. Just make sure your logo is unique to your business.<\/p>\n If you\u2019re building a logo that looks like it could work for any web design business, it\u2019s probably not quite right.<\/p>\n A business without a logo just doesn\u2019t look professional.<\/p>\n A professional-looking logo goes a long way toward building trust and establishing yourself as a legitimate freelancer. This is especially important when starting out, so don\u2019t wait until you\u2019re turning a profit to start building a logo.<\/p>\n While building a logo<\/a> is important for every small business, it\u2019s even more significant when you\u2019re a freelance web designer.<\/a><\/p>\n Why?<\/p>\n Because your logo is the first example your customers will see of your design abilities.<\/p>\n If your logo looks sleek, professional and attractive, potential clients will be impressed. If it\u2019s poorly-designed or doesn\u2019t exist at all, nobody will be convinced that you\u2019re up to the task of designing their site.<\/p>\n Who wants a web designer that can\u2019t even design their own logo?<\/p>\n When designing your logo, you should consider the following questions:<\/p>\n If the answers to these questions mean that you need a drastic redesign, don\u2019t worry.<\/p>\n It\u2019s better to take some time getting it right than lose clients because of a poor logo design.<\/p>\n So, you\u2019re convinced that you need a logo for your freelance web design business\u2026 but how do you build it?<\/p>\n Here are some tips to help the design process run smoothly.<\/p>\n A logo should not be busy or overwhelming.<\/p>\n It\u2019s a quick visual cue to remind people of your business \u2013 not a work of art. You should stick to simple shapes, a limited color palette, and not too much text. Remember that the more you add to your logo, the more mental effort it will take for clients to recognize it.<\/p>\n Before introducing a new element, ask yourself if it really needs to be included.<\/p>\n Very often, the answer will be no.<\/p>\n It\u2019s rare to hit on the perfect design first time, so try a few different ideas for comparison.<\/p>\n You might try the same design in different colors, arrange elements in alternative formations, or stick with the same base colors for several different designs. Look at the logos side by side, and give a score to each.<\/p>\n If possible, get input from others too, then tally up the final scores to help you decide which logo is best.<\/p>\n You want your web design business to last for a long time, right?<\/p>\n Then your logo needs to be timeless.<\/p>\n Avoid any gimmicks or design choices that you think will quickly go out of date.<\/p>\nWhat does a logo do?<\/h2>\n
Helps clients remember you<\/h3>\n
Gives an idea of what you do<\/h3>\n
Makes your business look more professional<\/h3>\n
Why is a logo so important for freelance web designers?<\/h2>\n
\n
How should you go about building a logo?<\/h2>\n
Keep it simple<\/h3>\n
Experiment with designs<\/h3>\n
Make it timeless<\/h3>\n