{"id":2438,"date":"2017-07-11T20:00:15","date_gmt":"2017-07-11T20:00:15","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2438"},"modified":"2017-07-11T20:00:15","modified_gmt":"2017-07-11T20:00:15","slug":"elements-make-popular-cosmetics-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/elements-make-popular-cosmetics-logo\/","title":{"rendered":"What Elements Make a Popular Cosmetics Logo"},"content":{"rendered":"\n

Is trying to make a logo driving you crazy? It\u2019s hard to create a great logo when you\u2019re unaware of what works.<\/p>\n

We\u2019ve researched the logos of the most popular cosmetic brands so you know what to do \u2014 and what to avoid \u2014 when creating your cosmetics logo.<\/p>\n

We\u2019ve also researched the psychology behind the branding strategies of some of the most iconic\u00a0cosmetic companies around.<\/p>\n

A logo doesn\u2019t have to be complex. Many great logos feature a simple font and a few colors. You might be surprised at what makes a logo click with consumers.<\/p>\n

Having the right logo helps your brand rise above the competition. In this article, you will learn what makes a great cosmetics logo.<\/p>\n

Choosing the Right Colors for a Logo<\/h2>\n

You\u2019ll need to choose the right colors for your audience. Multiple studies prove that people connect colors with emotions<\/a>. Your target audience uses cosmetics to beautify, cleanse, or do both.<\/p>\n

You\u2019ll see many blue and white colors in cosmetics. Blue invokes feelings of calmness. White is a color associated with cleanliness.<\/p>\n

Natural cosmetic companies may choose to use green in their logo, which is associated with nature. This makes it a wise and on-brand choice for natural and organic cosmetic lines.<\/p>\n

However, Don\u2019t be scared to throw in an uncommon color somewhere in your logo.<\/p>\n

Adhering too closely to guidelines stifles creativity. However, make sure that the colors you choose are sending the right psychological messages to your customers.<\/p>\n

A practice providing Sculptra<\/a> procedures, for example, will want a trustworthy logo. After all, you\u2019re working directly on your clients\u2019s bodies, where every mistake is visible. Red is a great color choice for establishing trust.<\/p>\n

It\u2019s wise to contrast bright and dark shades when combining colors with fonts. Pairing yellow and white combines two bright colors which could be hard to read.<\/p>\n

Black is color used frequently in more masculine brands. You\u2019d think leaving the color black out of a cosmetics logo is best.<\/p>\n

Two giants of the cosmetic world disagree with your color gender standards. L\u2019Oreal and Chanel are two famous brands\u00a0with simple black and white logos. After all, their names speak for themselves. They don\u2019t need all the bells and whistles of distracting, elaborate packaging.<\/p>\n

A Font is an Important Part of a Cosmetics Logo<\/h2>\n

The font of a logo<\/a> must be easily read by consumers. A font, also called typography, is as important as the color of a logo. It\u2019s important that a logo\u2019s font color isn\u2019t a distraction. Nivea uses a white font with a blue background, which pairs together well and is easy to make out.<\/p>\n

Complex cursive fonts may work for certain brands but it won\u2019t be easy to read. Dove uses more of a hybrid cursive and print style in their logo.<\/p>\n

Most cosmetic companies use a bold and large font.<\/p>\n

Keep Your Logo Simple<\/h2>\n

Forbes recommends<\/a> a logo that \u201csomeone could easily draw\u2026when prompted.\u201d Think about brands like Nike, Adidas, and McDonald\u2019s. You\u2019ll soon have a picture of each of those three companies.<\/p>\n

An overly complex logo is hard for people to remember. Keep it simple like the major companies do. Your logo is often the first visual indicator of a company. Creating a great logo creates a perfect first impression.<\/p>\n

Creating a logo takes time but it\u2019s worth it. Color and font are two elements of a great cosmetics logo<\/a>. Choose colors that pair well with your audience. Combine popular colors with easy to read fonts and you\u2019ll have an amazing logo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Making a cosmetics logo that can compete in the big leagues requires special attention to detail. See what the top logos have in common for success.<\/p>\n","protected":false},"author":99,"featured_media":2439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1497,1],"tags":[],"yoast_head":"\nWhat Elements Make a Popular Cosmetics Logo • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Making a cosmetics logo that can compete in the big leagues requires special attention to detail. 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