{"id":2477,"date":"2017-07-13T20:25:41","date_gmt":"2017-07-13T20:25:41","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2477"},"modified":"2017-07-13T20:26:13","modified_gmt":"2017-07-13T20:26:13","slug":"top-mistakes-avoid-restaurant-logo-design","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/top-mistakes-avoid-restaurant-logo-design\/","title":{"rendered":"The Top Mistakes To Avoid For Your Restaurant Logo Design"},"content":{"rendered":"\n

Great restaurant logo design can really help your business stand out from competitors on the high street.<\/p>\n

A good logo<\/a> will convey to customers exactly what your restaurant is about \u2013 if it\u2019s fancy, family-friendly, or fast and tasty.<\/p>\n

A bad logo can make the place look tacky and put off customers. Here are the top mistakes to avoid when looking for a new restaurant logo design.<\/p>\n

Keep it as Simple as Possible<\/h2>\n

Think of some restaurant logos \u2013 McDonald\u2019s, KFC, Wendy\u2019s. What do they have in common?<\/p>\n

That\u2019s right \u2013 they\u2019re all very simple. There\u2019s a limited color palette in use and there isn\u2019t very much going on in any of these three.<\/p>\n

But we bet you were able to remember them all. And you\u2019re not alone.<\/p>\n

A survey from Siegel + Gale found that simple logos were the most memorable. 16% of the 3,000 people asked said Nike was the most memorable<\/a>, followed by 15.6% saying Apple.<\/p>\n

It doesn\u2019t matter if your restaurant is serving fast food or gourmet meals \u2013 keeping your logo simple will aid your customers\u2019 memories and help to build brand recognition.<\/p>\n

This can be an incredibly powerful marketing tool if you go on to open other restaurants under the same brand.<\/p>\n

Choose a Legible Font<\/h2>\n

Make sure people can actually read the name on your logo. That means choosing a clear font which is easy to read, and setting it at an appropriate size.<\/p>\n

There are hundreds of fonts out there<\/a>, but whatever you choose it should reflect your business. You don\u2019t want a very \u2018cartoony\u2019, informal font for a high-end restaurant, or vice versa. It sends the wrong message.<\/p>\n

Do some testing before you commit to having your design made up. Ask your friends and family to see if they can read the text, and what they think the font represents. If their answer doesn\u2019t match what you\u2019re looking for, consider making a change.<\/p>\n

Don\u2019t Copy Anyone Else<\/h2>\n

The whole point of having a logo is to differentiate and identify yourself in a busy market. If you copy someone else (inside or outside your industry), it will confuse customers and definitely generate ill-will from the business you\u2019ve copied.<\/p>\n

In the worst-case scenario, you could even find yourself on the wrong side of a lawsuit. The owner of the \u2018Krusty Krab\u2019 restaurant was pursued by Viacom<\/a> for use of its trademark last year (the name comes from the popular kids\u2019 show Spongebob Squarepants).<\/p>\n

Be original. Stand out.<\/p>\n

Cheaper isn\u2019t Always Better\u2026<\/h2>\n

We know local businesses have limited budgets. But hiring a super cheap designer is not always a great idea.<\/p>\n

We\u2019ll admit, there are outliers \u2013 some designers might do special rates for smaller companies, for example.<\/p>\n

However, chances are that paying someone to create a logo for next to nothing is simply money down the drain.<\/p>\n

\u2026but Free Just Might Be<\/h2>\n

If you\u2019re willing to stick to the key points we\u2019ve set out here, and have a limited budget, you might want to have a go at making your own logo<\/a>.<\/p>\n

We recommend you get feedback on it and refine it sensibly. But if you want to save money and feel like your creative juices are flowing, we say go for it!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you own a restaurant, you already know that an excellent restaurant logo design will be vital for your business. Uncover the top mistakes to always avoid.<\/p>\n","protected":false},"author":99,"featured_media":2478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,1488],"tags":[],"yoast_head":"\nThe Top Mistakes To Avoid For Your Restaurant Logo Design • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"If you own a restaurant, you already know that an excellent restaurant logo design will be vital for your business. 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