{"id":2504,"date":"2017-07-18T17:59:53","date_gmt":"2017-07-18T17:59:53","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2504"},"modified":"2017-07-18T17:59:53","modified_gmt":"2017-07-18T17:59:53","slug":"5-tips-creating-appliance-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-creating-appliance-logo\/","title":{"rendered":"5 Tips For Creating An Appliance Logo"},"content":{"rendered":"\n

What\u2019s the most important factor in good logo design?<\/p>\n

There\u2019s no easy answer, is there?<\/p>\n

It\u2019s amazing how something as simple as a logo can hold so much power<\/a>. While easily taken for granted, a well-designed logo makes a statement that conveys a strong sense of the brand. It also offers the comfort of familiarity in a crowded marketplace.<\/p>\n

What, then, needs to be considered when designing a logo?<\/p>\n

There are five considerations that will help in the development of the logo. These will provide you with a strong, bold statement while looking good on your appliances.<\/p>\n

Keep It Simple<\/h2>\n

A blank canvas begs to be filled.<\/p>\n

While a logo can contain a multitude of information it\u2019s more important to create something easily recognizable and self-explanatory. Simple designs tend to be timeless, requiring fewer revisions and updates as time passes.<\/p>\n

Think of the simplicity of Nike\u2019s Swoosh<\/a> or McDonald\u2019s Golden Arches<\/a>. Both logos are quite basic in design but are immediately identified.<\/p>\n

Include the Name<\/h2>\n

Too much text can easily become cluttered. Forgoing text altogether will ensure a much simpler design but creates a whole new problem.<\/p>\n

Unless yours is an already established business with a strong brand awareness, not including the company name in the logo will require much more advertising to create awareness.<\/p>\n

The inclusion of your name in your logo, whether stylized or in a simple Helvetica, does much of the marketing work for you.<\/p>\n

Know the Brand<\/h2>\n

The better you understand your brand, the easier it is to find the appropriate imagery.<\/p>\n

Apple\u2019s use of the forbidden fruit with a bite taken out<\/a> denotes knowledge.<\/p>\n

NBC\u2019s use of the\u00a0colored peacock tail feathers<\/a> represent the different branches of the broadcasting corporation.<\/p>\n

If you can find a strong thematic image for your brand you have the opportunity to create something timeless. The better you know your brand, the greater the grasp you\u2019ll have on its themes.<\/p>\n

Choose Your Colors<\/h2>\n

With a rainbow of colors to choose from, it\u2019s important to make sure your color scheme represents your brand and the product you\u2019re selling.<\/p>\n

If you\u2019re in the business of selling a 12v refrigerator<\/a> than you\u2019d want to avoid the use of red and yellow which\u00a0suggest heat and danger and excitement.<\/p>\n

Conversely, a microwave in cool grays or blues gives the impression of being impassive or cold.<\/p>\n

The easiest solution is to stick with white or black, depending on the surface they appear on. However, having a logo flexible enough to be color-matched to the appliance they\u2019re selling can create a strong connection. Just be sure to be aware of the logo\u2019s application.<\/p>\n

Be Unique<\/h2>\n

Often the hardest rule to apply, having a logo unique to your brand is of great importance.<\/p>\n

Often one of the few visual tools for the customer to differentiate between products, you\u2019ll want to ensure that your logo is easily identifiable. Having something particular and specific that represents that strengths and quality of your brand will ensure that you stand out from the competition.<\/p>\n

Final Thoughts<\/h2>\n

Logo design can be an intimidating prospect. It can often feel that all the best ideas have already been used.<\/p>\n

By using the above guidelines, you have the tools to craft something that truly represents all the best aspects of your brand.<\/p>\n

Don\u2019t fight for attention. Demand it<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Is your appliance company in need of a new logo that can attract customers and boost your brand? Here are 5 tips for creating an appliance logo.<\/p>\n","protected":false},"author":99,"featured_media":2505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1516,1],"tags":[],"yoast_head":"\n5 Tips For Creating An Appliance Logo • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Is your appliance company in need of a new logo that can attract customers and boost your brand? 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