{"id":2528,"date":"2017-07-18T18:36:38","date_gmt":"2017-07-18T18:36:38","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2528"},"modified":"2017-07-18T18:36:38","modified_gmt":"2017-07-18T18:36:38","slug":"unique-real-estate-logos-closers","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/unique-real-estate-logos-closers\/","title":{"rendered":"Unique Real Estate Logos Are for Closers"},"content":{"rendered":"\n

A great logo can help any business stand out in their customer\u2019s eyes. Real estate is no different.<\/p>\n

As a realtor, you\u2019ll want a unique logo that communicates your brand\u2019s identity. What message are you trying to send your clients?<\/p>\n

Whatever it may be, your logo is the perfect outlet for conveying that message.<\/p>\n

Read on to learn how to make real estate logos that will impress your customers.<\/p>\n

Don\u2019t Follow The Trends<\/h2>\n

There are so, so, so many real estate logos that feature homes and building structures. Our advice? Ditch these cliches.<\/p>\n

Yes, you want your customers to recognize your brand<\/a> through your logo. However, that doesn\u2019t mean you have to pick the most overused icons.<\/p>\n

There are plenty of other ways to represent your identity. Are you a realtor in sunny Florida? Incorporate something sunny and welcoming into your logo. (Read more on this below). Do you focus on upscale real estate? Go for sleek and simple.<\/p>\n

Expand On Your Name<\/h2>\n

Many of our favorite real estate logos are some kind of clever play on the company\u2019s name.<\/p>\n

For instance, Compass now uses the \u2018O\u2019 in their logo to depict an actual compass needle. You can read more<\/a> about their processes and reasons for changing their logo.<\/p>\n

Or, look at Two Trees Management<\/a>. They are able to incorporate their forestry, friendly name into their logo.<\/p>\n

Use Natural Themes<\/h2>\n

As I mentioned above, using natural themes in your real estate logo is a unique way to brand yourself.<\/p>\n

The best way to do this is to consider the environment of the market you sell to.<\/p>\n

Like in the Florida example, you\u2019d want to go for something that feels sunny or beachy.<\/p>\n

If you live in the Western part of the country with lots of mountains, use that to your advantage. There are plenty of mountain-esque icons that can help you stand out from the crowd.<\/p>\n

Play Up Your Personality<\/h2>\n

A logo has the job of communicating your brand to the world. By that logic, your real estate logo absolutely has to be unique.<\/p>\n

You should consider your business\u2019 personality and how you brand yourself to the world. You need to go beyond just saying \u201cWe buy houses<\/a>\u201d and show a little more personality.<\/p>\n

What\u2019s your tone? Are you light-hearted and young? Family oriented? Or, perhaps urban and chic?<\/p>\n

If you\u2019re having trouble capturing your personality, study your audience. What is their personality?<\/p>\n

Tie this in by finding icons, images, and typography that complement your personality.<\/p>\n

Cut The Icons (Maybe)<\/h2>\n

Somewhere in logo history, it became pretty universal to have some kind of icon or image.\u00a0Thankfully, there isn\u2019t any logo police- none that we know about anyway.<\/p>\n

So, we say- ditch the icons if it\u2019s not working for you. Using strong typography can capture your audience\u2019s attention in a good way.<\/p>\n

If you do this, it\u2019s best to keep your logo fairly professional (professional, not dry). Removing the images can make your logo look non-businesslike, which we want to avoid.<\/p>\n

We\u2019ve Got You Covered On Real Estate Logos<\/h2>\n

You\u2019ve got the knowledge on how to create a unique realtor logo. Now, let\u2019s put you to the test.<\/p>\n

Create a stunning logo that will really \u201cWow!\u201d your customers with our online logo maker<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

People spend a lot of time with their realtor finding the perfect house. See how to make real estate logos go beyond the generic concept and wow your clients.<\/p>\n","protected":false},"author":99,"featured_media":2529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,1502],"tags":[],"yoast_head":"\nUnique Real Estate Logos Are for Closers • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"People spend a lot of time with their realtor finding the perfect house. 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