{"id":2531,"date":"2017-07-18T18:39:44","date_gmt":"2017-07-18T18:39:44","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2531"},"modified":"2017-07-18T18:39:44","modified_gmt":"2017-07-18T18:39:44","slug":"retro-housing-logo-might-work","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/retro-housing-logo-might-work\/","title":{"rendered":"Why a Retro Housing Logo Might Work for You"},"content":{"rendered":"\n<p>Have you noticed that retro logo design is making a comeback? Even the most modern, hi-tech companies are making the switch \u2013 and there\u2019s a good reason why.<\/p>\n<p>Your logo is one of the most important aspects of your branding, yet so many organizations get it wrong. Often, it\u2019s a case of trying to be too clever \u2013 or treating the logo as an afterthought.<\/p>\n<p>Your logo is the <a href=\"https:\/\/www.onlinelogomaker.com\/blog\/category\/logo-inspirations\/\">first impression<\/a> of your business. It identifies you and should be representative of your product. Look at Coca-Cola or McDonald\u2019s. They are so well known, people know at once what they mean.<\/p>\n<h3>What Does Your Logo Say?<\/h3>\n<p>Your logo needs to say \u2018<a href=\"https:\/\/www.onlinelogomaker.com\/blog\/brand-activation-the-importance-and-benefits\/\">trust<\/a>\u2018, \u2018quality\u2019 and \u2018reliability\u2019 \u2013 the principles needed to grow a strong brand. And it seems \u2018trust\u2019 and \u2018nostalgia\u2019 can go hand-in-hand.<\/p>\n<p>People talk about the \u2018good old days, and how products \u2018used to be better made\u2019. There seems to be an inbuilt trust factor. So it only makes sense to buy into that when designing your logo.<\/p>\n<p>The big players already know that. Take Kodak. Last year the company brought back a modified version of its <a href=\"http:\/\/www.digitalartsonline.co.uk\/features\/graphic-design\/why-logos-are-going-retro-update\/\" rel=\"nofollow\">1971 logo<\/a>. They said it was about reinforcing the brand\u2019s integrity.<\/p>\n<h3>Retro Logo Design Making A Comeback<\/h3>\n<p>Another example is Tesla Motors. The company was only formed in 2003, yet the logo is like the Bauhaus designs of the 20s.<\/p>\n<p>If you thought retro logo design only worked for old-fashioned products, you\u2019d be wrong. It will work for most products and services, including new housing.<\/p>\n<p>Remember how your logo should say \u2018trust\u2019? You can add to that safety, protection, security \u2013 everything a home can give you. So using retro logo design for housing is a great fit.<\/p>\n<h3>Flashback To The Past<\/h3>\n<p>Not only that, but you can use a symbolic building to great effect in your logo. Something <a href=\"https:\/\/mumbrella.com.au\/agt-wins-tuesday-while-the-block-slips-to-tenth-49998\" rel=\"nofollow\">Ronald McDonald House<\/a> Charities realized when they revamped their logo.<\/p>\n<p>The thought of a roof over their head is comforting to most people. Let\u2019s say a couple was looking for <a href=\"http:\/\/www.villaworld.com.au\/\" rel=\"nofollow\">new homes Gold Coast<\/a>. A retro logo design might remind them of childhood holidays in this seaside paradise. It\u2019s all about nostalgia. It takes us back to simpler times \u2013 like ice-creams on the beach and backyard cricket.<\/p>\n<p>Many new housing providers have emerged over recent times, some good, some bad. For those established many years ago, it\u2019s important to have a point of difference.<\/p>\n<h3>Buyers Want Quality, Value<\/h3>\n<p>If you were looking at a new home, you would want to be sure you were dealing with a reputable company. You want to know that you\u2019re getting quality craftsmanship and value.<\/p>\n<p>Buying a home is a major investment \u2013 one of the biggest you\u2019ll ever make. It\u2019s also about putting a secure roof over your family\u2019s head.<\/p>\n<p>The builder or developer wants to send that message through their branding. They need a logo that is recognizable, simple yet effective. And often the solution is \u2018less is more\u2019.<\/p>\n<p>Do they appear to put their time and energy into flash logos? Or do they concentrate on the business at hand \u2013 designing your perfect home?<\/p>\n<p>Send the wrong message and it could be a deal-breaker!<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retro logo design creates feelings of trust, simplicity and nostalgia in people. See how this can work for you as a housing provider.<\/p>\n","protected":false},"author":99,"featured_media":2532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,1502],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why a Retro Housing Logo Might Work for You &bull; Online Logo Maker&#039;s Blog<\/title>\n<meta name=\"description\" content=\"Retro logo design creates feelings of trust, simplicity and nostalgia in people. 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