{"id":2534,"date":"2017-07-18T18:40:43","date_gmt":"2017-07-18T18:40:43","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2534"},"modified":"2017-07-18T18:40:43","modified_gmt":"2017-07-18T18:40:43","slug":"need-new-logo-5-tips-small-business","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/need-new-logo-5-tips-small-business\/","title":{"rendered":"Need a New Logo? 5 Tips for Your Small Business"},"content":{"rendered":"\n

Are you starting a new business, or working on rebranding an existing one?<\/p>\n

If so, then you\u2019re going to need a new logo.<\/p>\n

Your company\u2019s logo has a big impact on its brand identity and recognition. When customers easily recognize your brand, they are more likely to remember it.\u00a0This helps encourage brand loyalty and repeat business.<\/p>\n

That said, just like a great logo can help your business, an unappealing or ineffective logo can hurt it. Let\u2019s look at some best practices for creating logos to guide your business.<\/p>\n

Choosing the Color for Your New Logo<\/h2>\n

Coca-Cola has one of the most recognizable brands in the world. A\u00a0major factor in that recognition is iconic red and white color combination.<\/p>\n

Studies show that color can increase brand recognition by up to 80%<\/a>. This means that the color you choose for your company\u2019s logo will have a big impact on how customers perceive you.<\/p>\n

For this reason, it\u2019s important to understand the different connotations certain colors have. The color green tend to make people think of nature. By contrast, blue is seen as consistent, and professional.<\/p>\n

Make It Relevant<\/h2>\n

The purpose of a logo is to improve your company\u2019s brand recognition. For this reason, it\u2019s important that your logo design connects to your company\u2019s mission and purpose.<\/p>\n

If it\u2019s unclear how your logo relates to your company, it won\u2019t help customers remember you. That defeats the purpose of having a logo in the first place.<\/p>\n

At the same time, you don\u2019t necessarily logo to be too obvious, or \u201cone the nose.\u201d This can make it look cliche. Instead, shoot for something that communicates the message of your business while still looking original.<\/p>\n

Keep It Simple<\/h2>\n

When people see your company logo, they should be able to immediately recognize it. This is why simplicity is important.<\/p>\n

Logos that are overly busy or complicated take too long to read and can be hard to understand. As a general rule of thumb, a person looking at your logo for the first time should be able to comprehend it in less than five seconds.<\/p>\n

Using a Combination of Text and Images<\/h2>\n

Some company logos are completely image based. Apple Computers and Twitter come to mind. Other logos, however, like Dell and Coca-Cola, use mostly text.<\/p>\n

For small businesses, logos that combine text and images tend to work best.\u00a0Using text helps promote your company\u2019s name. Pairing the text with an image helps make the logo more memorable.<\/p>\n

Know What Resources Are Available to You<\/h2>\n

There\u2019s no need for small businesses to reinvent the wheel. There are plenty of resources available to help you keep your business running smoothly.<\/p>\n

For instance, this short guide has mostly focused on basic design principles for making a new logo. If you need help with the technical aspects, you can refer to our logo-making tutorial<\/a>.<\/p>\n

There are also several websites and consulting agencies exclusively dedicated to helping small businesses. You could look to these\u00a0small business growth partners<\/a> for specialized resources for your businesses.<\/p>\n

Getting Started on\u00a0Your Logo<\/h2>\n

If you\u2019re ready to start making your company\u2019s new logo, check out our free logo maker<\/a>. This tool will help you combine text and images to make the perfect logo for your company.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maybe you’re rebranding your business. Or, you want to do more than update your old logo. Here are 5 tips for creating a new logo for your small business.<\/p>\n","protected":false},"author":99,"featured_media":2535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"\nNeed a New Logo? 5 Tips for Your Small Business • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Maybe you're rebranding your business. Or, you want to do more than update your old logo. Here are 5 tips for creating a new logo for your small business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onlinelogomaker.com\/blog\/need-new-logo-5-tips-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Need a New Logo? 5 Tips for Your Small Business • Online Logo Maker's Blog\" \/>\n<meta property=\"og:description\" content=\"Maybe you're rebranding your business. Or, you want to do more than update your old logo. Here are 5 tips for creating a new logo for your small business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.onlinelogomaker.com\/blog\/need-new-logo-5-tips-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Logo Maker's Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinelogomaker\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-18T18:40:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2017\/07\/new-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1688\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@logogenerator\" \/>\n<meta name=\"twitter:site\" content=\"@logogenerator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Logo Design Tips and Tricks\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\",\"name\":\"Online Logo Maker\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/onlinelogomaker\",\"https:\/\/www.instagram.com\/onlinelogomaker\/\",\"https:\/\/www.youtube.com\/channel\/UCQ9jGSx6qnAo6_hC290O5Pg\",\"https:\/\/www.pinterest.com\/onlinelogomaker\/\",\"https:\/\/twitter.com\/logogenerator\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2016\/12\/onlinelogomaker.png\",\"width\":1551,\"height\":199,\"caption\":\"Online Logo Maker\"},\"image\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#website\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/\",\"name\":\"Online Logo Maker's Blog\",\"description\":\"Your number #1 design blog is all about design, branding, freebies and trends!\",\"publisher\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.onlinelogomaker.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/need-new-logo-5-tips-small-business\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2017\/07\/new-logo.jpg\",\"width\":1688,\"height\":1125,\"caption\":\"new logo\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/need-new-logo-5-tips-small-business\/#webpage\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/need-new-logo-5-tips-small-business\/\",\"name\":\"Need a New Logo? 5 Tips for Your Small Business • Online Logo Maker's Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/need-new-logo-5-tips-small-business\/#primaryimage\"},\"datePublished\":\"2017-07-18T18:40:43+00:00\",\"dateModified\":\"2017-07-18T18:40:43+00:00\",\"description\":\"Maybe you're rebranding your business. Or, you want to do more than update your old logo. Here are 5 tips for creating a new logo for your small business.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.onlinelogomaker.com\/blog\/need-new-logo-5-tips-small-business\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/need-new-logo-5-tips-small-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/need-new-logo-5-tips-small-business\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#\/schema\/person\/28cb4f414d5d505a876e7a296efb8735\"},\"headline\":\"Need a New Logo? 5 Tips for Your Small Business\",\"datePublished\":\"2017-07-18T18:40:43+00:00\",\"dateModified\":\"2017-07-18T18:40:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/need-new-logo-5-tips-small-business\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/need-new-logo-5-tips-small-business\/#primaryimage\"},\"articleSection\":\"Logo Design\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.onlinelogomaker.com\/blog\/need-new-logo-5-tips-small-business\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#\/schema\/person\/28cb4f414d5d505a876e7a296efb8735\",\"name\":\"Logo Design Tips and Tricks\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7a9c6e455cad6bdda2fc9088755135d8?s=96&d=mm&r=g\",\"caption\":\"Logo Design Tips and Tricks\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/2534"}],"collection":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/comments?post=2534"}],"version-history":[{"count":1,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/2534\/revisions"}],"predecessor-version":[{"id":2536,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/2534\/revisions\/2536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/media\/2535"}],"wp:attachment":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/media?parent=2534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/categories?post=2534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/tags?post=2534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}