{"id":2627,"date":"2017-08-03T19:20:34","date_gmt":"2017-08-03T19:20:34","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2627"},"modified":"2017-08-03T19:20:52","modified_gmt":"2017-08-03T19:20:52","slug":"5-stats-inform-telecommunications-logo-redesign","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-stats-inform-telecommunications-logo-redesign\/","title":{"rendered":"5 Stats to Inform Your Telecommunications Logo Redesign"},"content":{"rendered":"\n<p>Are you planning a new telecommunications logo? This is an industry that moves fast, and you can\u2019t afford to create a logo that doesn\u2019t reflect the current concerns and desires of customers.<\/p>\n<p>You need to be up-to-date, and we\u2019re here to help.<\/p>\n<p>Read on for five enlightening statistics that will help inform your logo redesign.<\/p>\n<h2>1. Broadband Is Growing<\/h2>\n<p>This year, 2017, there are over 930 million fixed broadband subscribers worldwide.<\/p>\n<p>And that\u2019s nothing. By the end of 2021, it is expected that there will be over <a href=\"https:\/\/www.budde.com.au\/Research\/Global-Broadband-and-FttP-Key-Statistics-and-Insights\" rel=\"nofollow\">1 billion fixed broadband subscriber lines<\/a>.<\/p>\n<p>For telecommunications companies, broadband is big. For many of your customers, it will be the top priority, coming above TV and phone services, and your logo should reflect that.<\/p>\n<p>Think about what broadband represents to your customers, and try and incorporate this into your logo.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>Fast speeds<\/li>\n<li>Staying connected<\/li>\n<li>Being up-to-date<\/li>\n<li>A reliable connection<\/li>\n<\/ul>\n<p>You might include images which represent speed, reliability or connectedness \u2013 like circles and arrows.<\/p>\n<h2>2. Privacy Is More Important Than Ever<\/h2>\n<p>In the past, a key source of revenue for internet service providers was <a href=\"http:\/\/www.nasdaq.com\/article\/us-telecommunications-industry-outlook-april-2017-cm769297\" rel=\"nofollow\">selling data to marketing firms<\/a> to allow targeted advertising.<\/p>\n<p>This is more difficult under new opt-in models, and online privacy is becoming more and more important to consumers. Which would you pick, a firm that sold your data, or one that protected your privacy?<\/p>\n<p>Exactly.<\/p>\n<p>Make sure your logo signals your commitment to privacy and safe storage of personal data. You could use symbols like locks, keys, safes, or streams of encrypted data to accomplish this.<\/p>\n<h2>3. 5G Is Coming<\/h2>\n<p>What\u2019s more annoying than trying to use the internet on your phone, but having to wait hours for pages to load?<\/p>\n<p>Almost nothing \u2013 and you can be sure your customers feel the same. However, with 5G on its way, slow speeds may be a thing of the past.<\/p>\n<p>Ericsson predicts that in North America about a third of the smartphone base, around 100 million subscribers, will be <a href=\"https:\/\/www.usatoday.com\/story\/tech\/columnist\/baig\/2017\/03\/02\/5g-coming-heres-why-you-should-care\/98596058\/\" rel=\"nofollow\">5G-enabled by 2022.<\/a><\/p>\n<p>You can bet that consumers will be keen to stick with companies which are providing 5G, and your telecommunications logo should reflect your commitment to moving with the times.<\/p>\n<p>Avoid logos which look old-fashioned or dated, and choose a <a href=\"https:\/\/www.onlinelogomaker.com\/blog\/5-ways-modernize-telecom-logo-design\/\">modern design<\/a> that shows how forward-thinking your brand is.<\/p>\n<h2>4. Telephone Communication Is Important to Businesses<\/h2>\n<p>With all this talk of the internet, you might think telephone systems are a thing of the past. However, that\u2019s not the case.<\/p>\n<p><a href=\"http:\/\/www.airespring.com\/understanding-business-phone-system-trends-among-smbs\/\" rel=\"nofollow\">74 percent of small and medium businesses still consider voice communication as crucial <\/a>to their business operations. By tailoring your offerings to appeal to these businesses, you\u2019ll be targeting a profitable niche.<\/p>\n<p>You should aim to provide up-to-date, efficient services, including features like three-way calling, conference call, text voicemail messages and cloud phone systems.<\/p>\n<p>Combined with quality equipment, like <a href=\"http:\/\/www.voiceonyxvault.com\/brands\/Polycom.html\" rel=\"nofollow\">Polycom Business Phones<\/a>, you\u2019ll have a valuable offering for small businesses.<\/p>\n<p>Once you\u2019ve planned these services, your logo needs to reflect them. Look at creating a logo that appeals to other business owners, as well as regular consumers.<\/p>\n<h2>5. Reliability Is Key<\/h2>\n<p>Being able to communicate with others in an emergency is crucial. It\u2019s not just important to consumers \u2013 there are laws around it, too.<\/p>\n<p>In the UK, mobile network Three was <a href=\"https:\/\/www.theguardian.com\/business\/2017\/jun\/16\/ofcom-fines-three-19m-failing-maintain-999-access\" rel=\"nofollow\">fined nearly \u00a31.9m <\/a>for failing to ensure customers could contact emergency services at all times.<\/p>\n<p>Your telecommunications logo should reflect your reliability as a top priority. There\u2019s no point in being the most modern, exciting, up-to-date provider if your services aren\u2019t reliable.<\/p>\n<h2>Key Qualities of a Successful Telecommunications Logo<\/h2>\n<p>So, what are the most important qualities that your telecommunications logo needs to reflect? We\u2019ve listed them below:<\/p>\n<ul>\n<li>Fast connection<\/li>\n<li>Security<\/li>\n<li>Privacy<\/li>\n<li>Reliability<\/li>\n<li>Modernity<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.onlinelogomaker.com\/logomaker\/\">Create a logo<\/a> that reflects all of these attributes and you\u2019ll be well on your way to success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you about to undergo a logo redesign? Don&#8217;t forget to check the latest data and trends. Here are 5 stats to shape your telecommunications logo.<\/p>\n","protected":false},"author":99,"featured_media":2628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1479,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Stats to Inform Your Telecommunications Logo Redesign &bull; Online Logo Maker&#039;s Blog<\/title>\n<meta name=\"description\" content=\"Are you about to undergo a logo redesign? Don&#039;t forget to check the latest data and trends. 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