{"id":2661,"date":"2017-08-09T19:08:18","date_gmt":"2017-08-09T19:08:18","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2661"},"modified":"2017-08-09T19:08:18","modified_gmt":"2017-08-09T19:08:18","slug":"choosing-iconic-logo-design-thats-unforgettable","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/choosing-iconic-logo-design-thats-unforgettable\/","title":{"rendered":"Choosing an Iconic Logo Design That’s Unforgettable"},"content":{"rendered":"\n

Every great business has to start by giving their customer a first impression that sticks.<\/p>\n

It has to convey your message, something unique and important about your company, and you have one tiny little picture to make it happen.<\/p>\n

How are you going to go about designing a logo for your business? You need something iconic, something that pops into your customer\u2019s mind whenever they think about you.<\/p>\n

Today, we\u2019re going to teach you how to do that. Read on.<\/p>\n

Choosing an Unforgettable Logo Design<\/h2>\n

Don\u2019t Be Afraid to Steal<\/h3>\n

Hear us out.<\/p>\n

There is little chance that your business is groundbreaking. Most of what people are doing that\u2019s truly innovative is taking something already on the market and making it better.<\/p>\n

Are there any companies that are similar to yours? Do they have a similar mission and core values?<\/p>\n

If this business is more successful than yours, take a look at their logo. What sticks out? What\u2019s really grabbing you?<\/p>\n

There are only so many color and shapes available for you to use. Scoping out the competition is a great way to find out what\u2019s going to work best in your own logo.<\/p>\n

Shape it up<\/h3>\n

What do you do?<\/p>\n

Are you a marketing firm? Law? Shapes can say a lot about your business<\/a>.<\/p>\n

Consider circles. Think about brands like Audi and the Olympics. The circles are symbols of organization.<\/p>\n

If trust is important to you, go with a rectangular shape. Think about American Express, Microsoft, login Gmail account<\/a>, etc\u2026<\/p>\n

If you\u2019re using any lettering in your logo, make sure it\u2019s easy to read. Think of the \u201cP\u201d in Pinterest. The best example of how to properly use fonts are cereal boxes.<\/p>\n

The ones designed for kids have goofy, funny, multi-colored letters. Cheerios is marketed more towards adults, so they use a plain, black text.<\/p>\n

Colors<\/h3>\n

When it doubt, go with black. It\u2019s an elegant color, suited for nearly every business. It\u2019s bold, telling your customers that you\u2019re serious about yourself and what you do.<\/p>\n

However, black doesn\u2019t work in every scenario. Every color says something different.<\/p>\n

Have you ever wondered by so many chain and fast food restaurants use some variation of red and or yellow?<\/p>\n

Yellow symbolizes friendliness and happiness, while red gives off vibes of power, raw energy, and even romance.<\/p>\n

Going out to eat is a common dating experience. Use of the color red is not a coincidence.<\/p>\n

Empty Space<\/h3>\n

One of the most creative pieces of logo\u00a0design is the usage of empty or \u201cnegative space<\/a>\u201c.<\/p>\n

The \u201cless is more\u201d philosophy can enable you to do some really neat things. If your business is all about minimalism, utilizing this negative space could do more for your logo than the logo itself.<\/p>\n

Wrapping it Up<\/h2>\n

Are the creative juices starting to flow?<\/p>\n

As a new business, think about incorporating green into your logo. It symbolizes themes like \u201cfresh\u201d and \u201cnew\u201d.<\/p>\n

When you can\u2019t make up your mind, try the less is more approach and utilize that negative space.<\/p>\n

If you are completely clueless, check out our free tutorial on logo design<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you want a logo design that is recognizable by everyone? Take examples from Apple, Google, and other big name brands for inspiration in your design.<\/p>\n","protected":false},"author":99,"featured_media":2662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1479,1],"tags":[],"yoast_head":"\nChoosing an Iconic Logo Design That's Unforgettable • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Do you want a logo design that is recognizable by everyone? 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