{"id":2803,"date":"2017-08-30T19:05:00","date_gmt":"2017-08-30T19:05:00","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2803"},"modified":"2017-08-30T19:05:00","modified_gmt":"2017-08-30T19:05:00","slug":"5-ways-include-hidden-symbolism-roofing-logos","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-ways-include-hidden-symbolism-roofing-logos\/","title":{"rendered":"5 Ways to Include Hidden Symbolism in Roofing Logos"},"content":{"rendered":"\n

To succeed in the roofing and construction industry you want to be memorable for all the right reasons. A\u00a0well-designed logo that embodies your business and sticks in customers\u2019 minds is essential. A memorable logo is more likely to make people tell their friends about your business. It also encourages them to use your services again themselves.<\/p>\n

Some of the most effective roofing logos use hidden symbolism to give their brand an extra\u00a0boost in today\u2019s competitive market.<\/p>\n

But how do you include hidden symbolism to your roofing logo? Here are 5 ideas to get you started.<\/p>\n

Secondary Imagery<\/h2>\n

Have you ever looked twice<\/a> at a logo only to see something you didn\u2019t the first time? That second glance would have picked up on the logo\u2019s secondary imagery.\u00a0Major brands like the Pittsburgh Zoo and PPG Aquarium and the Spartan Golf Club use this technique brilliantly.<\/p>\n

Including secondary imagery in your logo lets you say many things about your brand at once. This gives your customers a more complete idea of who you are as a company. Incorporating it in a clever or subtle way also gives your logo the extra pop it needs to be more memorable.<\/p>\n

Use Symbols<\/h2>\n

Symbols represent self-contained ideas and are understood more immediately and consistently than words. They\u2019re also more universal \u2013 not requiring language or any related visual elements to lend meaning.<\/p>\n

As a roofing company, symbols of a house, roof tiles, or windows are just a few that would suit your logo.<\/p>\n

Negative Space<\/h2>\n

Negative space or white space is the space between the lettering and visual elements of your logo. Using white space to create symbols or secondary typographic imagery is a perfect way to incorporate a hidden meaning into roofing logos.<\/p>\n

So, when you look at your logo, teach yourself to look at what\u2019s not there. Clever use of negative space is one of the strongest tools at a logo designer\u2019s disposal.<\/p>\n

Clever Typography<\/h2>\n

Proper typography is an essential element of roofing logos, but it can also lend your design hidden symbolism if used cleverly. Consider the negative space between letters \u2013 can you use it to form a secondary image? Do any letters of your brand name resemble an appropriate symbol?<\/p>\n

Letters that have an arched shape lend themselves to roof imagery, which would suit roofing logos well. For example, a company like Arlington Roofing Co<\/a>\u00a0could make use of the A and N in their brand name.<\/p>\n

Create Depth With Color and Shading<\/h2>\n

Logos need to be able to work in greyscale or color, but by using different shades you can create hidden meaning in your roofing logo that\u2019ll work in any format.<\/p>\n

Roofing logos\u00a0bring to mind imagery of buildings, construction, and arched roofs \u2013 by shading different areas of your typography or visual elements, you can create the effect of roof tiles or walls. The limit is really your imagination!<\/p>\n

Start Designing Quality Roofing Logos With Our Free Tool<\/h2>\n

Creating a roofing logo that won\u2019t fail<\/a> is no easy task, but with a bit of creativity and our free tool<\/a>, you\u2019re ensuring your roofing company stands out from the crowd!<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you noticed hidden symbols in some of your favorite logos? This is a brilliant marketing technique and you can do the same with roofing logos. Here’s how.<\/p>\n","protected":false},"author":99,"featured_media":2804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1202,1491,1475],"tags":[],"yoast_head":"\n5 Ways to Include Hidden Symbolism in Roofing Logos • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Have you noticed hidden symbols in some of your favorite logos? This is a brilliant marketing technique and you can do the same with roofing logos. 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