{"id":2813,"date":"2017-08-30T04:40:37","date_gmt":"2017-08-30T04:40:37","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2813"},"modified":"2018-02-23T18:15:56","modified_gmt":"2018-02-23T18:15:56","slug":"so-youve-created-your-personal-logo-now-what","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/so-youve-created-your-personal-logo-now-what\/","title":{"rendered":"So, You’ve Created Your Personal Logo–Now What?"},"content":{"rendered":"\n

Most people associate the\u00a0concept of choosing a logo<\/a>\u00a0with companies and businesses. Brands like Nike, Apple, and Twitter are all immediately recognizable by their logos.<\/p>\n

But the truth is that logos aren\u2019t just for businesses. Many entrepreneurs are now creating a personal logo as a way to build their personal brand. This is especially important for small businesses, which often distinguish themselves from larger corporations by adding a more personal touch.<\/p>\n

But keep in mind that it\u2019s not enough to just make a personal logo and tack it on to your bio page. Instead, it\u2019s important to take intentional steps to use your logo effectively.<\/p>\n

Let\u2019s take a look at what you should do next after you\u2019ve created a personal logo.<\/p>\n

Optimize the Design<\/h2>\n

Before you launch your logo, you want to make sure it\u2019s communicating the message you want it to. Taking some extra time to make sure the logo is right is more important than rushing to launch it.<\/p>\n

Feature Your Name<\/h3>\n

Your personal logo is\u00a0a way to highlight yourself and build your own brand. To do this successfully, it\u2019s important for the logo to refer to your name.<\/p>\n

This doesn\u2019t necessarily have to spell out your full name. You can use just a first or last name, or even just your initials. Or, if you have an online alias that you go by, you can use that.<\/p>\n

Reveal Your Passion<\/h3>\n

You want customers to see your logo and immediately associate with both you and your business. For this reason, your logo\u2019s design should communicate both your personality and your industry.<\/p>\n

For instance, if you are a writer, you might want to feature a book or a writing implement in your logo. You can also use colors that communicate your purpose. Green is a good color to indicate a dedication to the environment or new beginnings.<\/p>\n

Remember Your Audience<\/h3>\n

As much as your logo should be a reflection of yourself, remember that it should also be designed to appeal to your audience. As you create your logo, keep in mind what values your target market has, and what they expect to see in a logo.<\/p>\n

For instance, if you have a higher-end clientele, you\u2019ll probably want a logo that looks sleek and professional. By contrast, if you\u2019re targeting a younger crowd, you\u2019ll want to create a logo that is vibrant and engaging. Misjudging your audience\u2019s expectations could lead you to create a logo that they find stuffy or unprofessional.<\/p>\n

Get It Out There<\/h3>\n

Once you\u2019ve created a logo that you love, it\u2019s time to start using it. Having a strategy to put your logo to work will help you start establishing your personal brand.<\/p>\n

Start a Blog<\/h2>\n

If you\u2019re looking to grow your business and build your brand, learning how to start your own blog<\/a> is a great idea. After all, estimates indicate that 23% of all time spent on the internet<\/a>\u00a0is spent reading blogs and browsing social media sites.<\/p>\n

Featuring your personal logo prominently on your blog will help customers to start associating it with your brand. As your blog grows in popularity, your brand will as well.<\/p>\n

Why a Blog?<\/h3>\n

In today\u2019s digital marketing landscape, content is still king. This means that consumers want to interact with high-quality content that makes them feel informed about and connected to a particular product.<\/p>\n

Also, when customers like content, they\u2019re more likely to engage with it. Creating awesome blog material is a good way to get your customers to share your content on social media. This will help you expand your reach, and grow your brand even more.<\/p>\n

Find Your Niche<\/h3>\n

Many new bloggers make the mistake of trying to cover too much territory with their blog. If your blog covers a wide range of topics, it can become hard for readers to follow.\u00a0Instead, choose a narrow focus within a specific topic to focus your blogs on.<\/p>\n

For instance, if you\u2019re a real estate agent, don\u2019t just blog about real estate\u2013that\u2019s a huge topic! By contrast, you could focus your blog on tips for first-time buyers in a certain geographic area. By choosing a focused topic like this, you can establish yourself as an authority that your readers will trust.<\/p>\n

Build Backlinks<\/h3>\n

Once you get your blog up and running, you\u2019re going to need backlinks. Backlinks are links from other high quality sites in your niche. These links tell Google and the other search engines that your site is important and help you rank better in the search engines.<\/p>\n

To get backlinks, you can comment on other blogs, participate in forums, contact website owners to ask for links, write guest posts, etc. There are plenty of ways to get backlinks<\/a>, so go out there and get creative!<\/p>\n

Engage on Social Media<\/h2>\n

Blogging is just one form of media you should be making utilizing. One survey shows that 79% of adults<\/a> who use the internet use some form of social media. For this reason, social media is a powerful tool for engaging with customers.<\/p>\n

Make Your Logo Your Profile or Cover Photo<\/h3>\n

Your social media accounts are a great way to feature your logo prominently. You should consider using your personal logo as your photo for either your profile picture or your cover image. This will ensure that everyone you\u2019re connected with on social media associates that logo with you.<\/p>\n

Share Blog Content<\/h3>\n

Your social media accounts are a great way to distribute blog content. Your readers may not remember to check your blog every day, but they will remember to check social media every day. This way, you can encourage your followers to read your newest content.<\/p>\n

Engage in Conversation<\/h3>\n

The keyword in social media is social. Consumers nowadays are resistant to sales pitches, or marketing approaches that seem too sales focused. Pushing your brand and your content too hard could backfire by turning people off.<\/p>\n

Instead, share content that sparks conversations. End your blog posts with questions for your readers to answer. Host Twitter chats for customers to ask you about your products or services.<\/p>\n

Taking these steps to add a personal touch will help make your brand more genuine. This way, when customers see your logo, they will immediately associate it with the good experiences they\u2019ve had interacting with you.<\/p>\n

Making a New Personal Logo<\/h2>\n

If you haven\u2019t made a personal logo yet, it\u2019s not too late to start!<\/p>\n

If you want to make a new logo or update an existing one, check out our free online logo maker tool<\/a>. This is a great way to let your creativity shine and build your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

You’ve already taken the first step in creating a great personal logo. So, what’s next? Here are some ideas for the phase of building your brand.<\/p>\n","protected":false},"author":99,"featured_media":2814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"\nSo, You've Created Your Personal Logo--Now What?<\/title>\n<meta name=\"description\" content=\"You've already taken the first step in creating a great personal logo. So, what's next? 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