{"id":2858,"date":"2017-09-15T15:54:43","date_gmt":"2017-09-15T15:54:43","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2858"},"modified":"2017-09-15T15:54:43","modified_gmt":"2017-09-15T15:54:43","slug":"make-new-logo-orthodontics-company","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/make-new-logo-orthodontics-company\/","title":{"rendered":"How to Make a New Logo for an Orthodontics Company"},"content":{"rendered":"\n

The days are long gone when you could grab new business with a listing in a telephone book. Even shop signs in the street need to be eye-catching to snag\u00a0attention.<\/p>\n

Designing logos<\/a> for orthodontics companies doesn\u2019t need to be difficult. They\u2019re marketing their services, just like any other service provider.<\/p>\n

With almost 80% of American teenagers and 25% of adults<\/a> visiting the orthodontist,\u00a0it\u2019s also a growing sector.<\/p>\n

Read on to find out how to design a new logo for an orthodontics company.<\/p>\n

1) Don\u2019t Use Cliches in Your New Logo<\/h2>\n

The\u00a0logo needs to communicate what the practice\u00a0does and what services they\u00a0offer.\u00a0Patients need to understand this at a glance.<\/p>\n

But don\u2019t confuse a logo with an advertisement. There\u2019s no need to shoehorn every service into the logo itself.<\/p>\n

That\u2019ll lead to confusion among potential patients and split your audience base. Stick to one main proposition for the new logo and let their advertisements fill in the blanks.<\/p>\n

That way, patients will come to\u00a0associate the logo with the company values.<\/p>\n

But try to stay away from using images of teeth. It\u2019s too obvious and the logo will be lost among a sea of similar logos.<\/p>\n

Look at the logo for Orthodontic Associates<\/a>\u00a0as an example. Not a tooth in sight!<\/p>\n

Instead, they use the essence of what they do to inform the shape of the logo.<\/p>\n

2) Pay Attention to Font and Color<\/h2>\n

Choosing typography<\/a> can make or break a logo. Serif fonts can look serious and professional, but also too formal and dated. San-serif fonts can look friendly and modern,\u00a0or\u00a0boring and generic.<\/p>\n

Never, ever use Comic Sans in a logo, especially for a medical service provider.<\/p>\n

Try out a range of fonts to see which ones best communicate the values of the company.<\/p>\n

You can also make the logo recognizable through a use of color. Pale blues or greens help reinforce ideas around hygiene and care.<\/p>\n

Patients automatically associate orthodontists with those colors. That saves you needing to use obvious imagery in the design.<\/p>\n

Check it makes sense in monochrome.\u00a0You never know when someone may only have a black and white printer!<\/p>\n

3) Consider Sizing Options<\/h2>\n

A logo doesn\u2019t just\u00a0exist as a single entity. It appears across websites, business cards, invoices, signage, and even vehicles.<\/p>\n

An orthodontics company is likely to use the logo on staff uniforms. So make sure the logo works with equipment like embroidery machines.\u00a0Otherwise fine lines or details may be lost.<\/p>\n

Check to see how the logo looks at larger sizes too. The company may want to use it splashed across the window of their office.<\/p>\n

Designing\u00a0a logo that works across a range of formats will limit your choice of fonts, shapes, and colors anyway. You can focus on sharing the vision of the orthodontist without being distracted by design options.<\/p>\n

Next Steps<\/h2>\n

Remember the key points to logo design: keep it simple, make it recognizable, and ensure it works in different\u00a0forms.<\/p>\n

Now fire up the logo maker<\/a> and get started on the new logo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you been contracted to create a new logo for an orthodontics company? If so, here’s a handy guide to help you nail your design.<\/p>\n","protected":false},"author":99,"featured_media":2859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1499,1],"tags":[],"yoast_head":"\nHow to Make a New Logo for an Orthodontics Company • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Have you been contracted to create a new logo for an orthodontics company? 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