{"id":2891,"date":"2017-09-15T17:14:43","date_gmt":"2017-09-15T17:14:43","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2891"},"modified":"2017-09-15T17:14:43","modified_gmt":"2017-09-15T17:14:43","slug":"5-tips-designing-unforgettable-marketing-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-designing-unforgettable-marketing-logo\/","title":{"rendered":"5 Tips for Designing an Unforgettable Marketing Logo"},"content":{"rendered":"\n

The first step in creating brand recognition is to have an unforgettable logo.<\/p>\n

But, you knew that. You\u2019re a marketing professional!<\/p>\n

The problem is knowing how to do that. What makes a memorable logo? Something one-of-a-kind that will make potential clients stop in their tracks.<\/p>\n

To achieve that, you don\u2019t have to hand over the reigns to a graphic designer. You can create that all on your own. Here are 5 tips for designing a marketing logo that makes an impact.<\/p>\n

1. Let Your Logo Tell a Story<\/h2>\n

The famous Starbucks logo represents a character in the book,\u00a0Moby Dick.\u00a0You don\u2019t have to go that far when it comes to telling a story. But, you should have some meaning behind your marketing logo.<\/p>\n

Put some thought into it before you get started. What do you want your logo to say, \u00a0symbolically?<\/p>\n

It doesn\u2019t have to be complicated.<\/p>\n

For example, the \u201cM\u201d in the McDonald\u2019s logo represents the golden arches. Many McDonald\u2019s restaurants don\u2019t have the arches anymore. But, keeping that \u201cM\u201d tells a story about the history of the company and\u00a0reminds you of french fries.<\/p>\n

2. Choose Active Over Passive<\/h2>\n

Want to have a logo of an object or living thing? Make sure your design is active, not passive.<\/p>\n

Meaning, it should feel like it\u2019s in motion. As if it\u2019s doing something. Because as a business marketing<\/a> agency, you are always moving forward.<\/p>\n

Think about the original Taco Bell logo. It was just a bell in stillness.<\/p>\n

Now, the bell is tilted to the side, as if it\u2019s ringing. With just a simple change it went from passive to active. It tells the story that the dinner bell is ringing, and it\u2019s time to eat.<\/p>\n

3. It\u2019s All About Balance and Symmetry<\/h2>\n

The human eye perceives things that are symmetrical as more appealing. When something looks appealing, it\u2019s becomes more memorable. That\u2019s true of a model\u2019s face, and it\u2019s true in logo design.<\/p>\n

If you\u2019re creating an abstract logo or a logo of typography, it should feel balanced. There shouldn\u2019t be more happening on one side of the design than the other. It should all flow evenly.<\/p>\n

4. Colors Should Grab Attention<\/h2>\n

Colors are an important part of brand recognition. If you want to be unforgettable, you should use colors that naturally catch the eye.<\/p>\n

There\u2019s lots of studies behind the psychology of color in marketing. Experts say that the color yellow<\/a>\u00a0is the most effective for grabbing attention.<\/p>\n

5. The Design Should Be Completely Unique<\/h2>\n

It always helps to get inspiration<\/a> from other logos that you like. But, be careful to keep your design unique.<\/p>\n

What happens when your logo reminds a client of another brand\u2019s design? Instead of making them think of your company, they\u2019ll be thinking of someone else\u2019s.<\/p>\n

Does Your Marketing Logo Need a Boost?<\/h2>\n

You don\u2019t need to wait on an expensive graphic artist to craft a killer logo. Take these tips and get to work right now.<\/p>\n

With a free online logo maker, you\u2019re in control. You don\u2019t have to be an expert to make something memorable. Take a look at this tutorial<\/a> and see how easy it can be.<\/p>\n","protected":false},"excerpt":{"rendered":"

Does your marketing agency have a logo that clients won’t forget? If not, click here for 5 tips for designing an unforgettable marketing logo.<\/p>\n","protected":false},"author":99,"featured_media":2892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1479,1],"tags":[],"yoast_head":"\n5 Tips for Designing an Unforgettable Marketing Logo • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Does your marketing agency have a logo that clients won't forget? 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