{"id":2912,"date":"2018-09-17T20:05:55","date_gmt":"2018-09-17T20:05:55","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2912"},"modified":"2018-09-19T20:24:51","modified_gmt":"2018-09-19T20:24:51","slug":"complete-guide-construction-logo-design","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/complete-guide-construction-logo-design\/","title":{"rendered":"A Complete Guide to Construction Logo Design"},"content":{"rendered":"\n

As technology continues to influence<\/a>\u00a0the construction industry, you\u2019ve likely already had to evaluate and evolve your own construction\/building business.<\/p>\n

But does your current logo communicate the changes you\u2019ve made?<\/p>\n

No matter what phase of business you\u2019re in, having a logo that stands out from the competition is essential. It should relay what you do for clients in milliseconds.<\/p>\n

We\u2019re here to help. Whether you\u2019re updating an old logo or creating one for your new construction business, we\u2019ll fill you in on the\u00a0construction logo design tips<\/a> you need to throw a wrecking ball at the competition.<\/p>\n

Avoid Cliches<\/h2>\n

One of the most difficult aspects of logo design in any industry is striking the balance between recognizable and cliched images.<\/p>\n

Think about the construction logos you frequently see around your service area.<\/p>\n

We\u2019re willing to bet that a large portion of them include images of houses, tools, roofs, and skyscraper-like buildings.<\/p>\n

Do you\u00a0really\u00a0want to communicate to potential clients that you\u2019re just an average, run-of-the-mill construction company?<\/p>\n

We didn\u2019t think so.<\/p>\n

However, you have a very limited time to let your customers know what it is you do \u2014 and you need them to remember your logo.<\/p>\n

What To Do Instead\u2026<\/h3>\n

We suggest putting a new spin on familiar design elements.<\/p>\n

For example, instead of a completed house, try a design showing a roofing\u00a0or floor plan. Instead of a completed skyscraper, show one that\u2019s half-completed, and half-scaffolding.<\/p>\n

Also, use your font to communicate your services. Don\u2019t be afraid to go with big, bold block lettering.<\/p>\n

You want your logo to be eye-catching, on-brand, and let your customers know your work will withstand the elements and the test of time.<\/p>\n

This will leave potential clients wanting to learn more<\/a> about insulation services, or whatever products and services you offer.<\/p>\n

Keep It Active And Colorful<\/h2>\n

Cliches can also come in colors. If you\u2019re thinking of using yellow and black, or white and orange, in your logo design, think again.<\/p>\n

Not only has this been done to death, it also shows that you\u2019re trying to imitate known construction suppliers and companies.<\/p>\n

Instead, use colors that highlight the unique aspects of your business.<\/p>\n

For example, if you focus on using eco-friendly construction methods, use blues and greens in your logo design. If you primarily work in commercial construction, use silver and dark blues to indicate the power of corporations.<\/p>\n

No matter the color, font, or central image you end up choosing, make sure it\u2019s consistent with the specific services you offer and clientele you serve.<\/p>\n

Construction Logo Design Process From the Ground Up<\/h2>\n

Thanks to this post, you now have a firm grasp on what to do \u2014 and what to avoid \u2014 to make your construction logo<\/a> design shine.<\/p>\n

Of course, as with anything in life, you don\u2019t always get it right the first time.<\/p>\n

Use our free online logo maker tool<\/a> to create a few possible designs. Then, have your office or social media followers vote on their favorite option.<\/p>\n

For more design tips and tricks, be sure to check back with our blog.<\/p>\n","protected":false},"excerpt":{"rendered":"

Having a professional construction logo design builds instant credibility with your client base. Follow this guide to design the perfect logo for your company.<\/p>\n","protected":false},"author":99,"featured_media":2913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1491,1475],"tags":[],"yoast_head":"\nA Complete Guide to Construction Logo Design • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Having a professional construction logo design builds instant credibility with your client base. 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