{"id":2948,"date":"2017-09-29T19:37:58","date_gmt":"2017-09-29T19:37:58","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2948"},"modified":"2017-09-29T19:37:58","modified_gmt":"2017-09-29T19:37:58","slug":"convey-trust-security-logo-design","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/convey-trust-security-logo-design\/","title":{"rendered":"How to Convey Trust in Security Logo Design"},"content":{"rendered":"\n

The latest study from the Edelman Trust Barometer<\/a> found that trust in all business institutions has plummeted over the last few years.<\/p>\n

This data certainly isn\u2019t exactly encouraging for security companies that rely so heavily on having their customers\u2019 trust.<\/p>\n

But don\u2019t panic!<\/p>\n

There are lots of ways you can adjust your company\u2019s branding efforts to promote trustworthiness to potential customers, but one of the best ways is through your company\u2019s logo.<\/p>\n

Keep reading to learn how to convey trust through your security logo design.<\/p>\n

Focus on Your Font<\/h2>\n

A high-quality logo<\/a> will make all the difference in your branding efforts. One of the easiest ways to boost the quality of your security logo is to choose the right font.<\/p>\n

Businesses that rely on the trust of their customers \u2014 security firms, financial institutions, etc. \u2014 often use modern fonts<\/a> for their logo.<\/p>\n

Modern fonts are elegant and feature a contrast between thick and thin strokes. They send off a calm, in-control message, which makes them perfect for security logos.<\/p>\n

Modern fonts also strike a perfect balance between new and old. They\u2019re not too \u201ctrendy,\u201d which can indicate a lack of experience, but they\u2019re not too old-fashioned, either, which can indicate being out of touch.<\/p>\n

Use Capital Letters<\/h2>\n

Security logos can also benefit from using all capital letters. A study published by the British Journal of Psychology<\/a> found that customers are more likely to remember a brand name if its logo is written in capital letters.<\/p>\n

Capital letters are more recognizable and, therefore, more memorable for a lot of people. There\u2019s also something more attention-grabbing about a logo written in capitals.<\/p>\n

Use Geometric Shapes<\/h2>\n

Strong geometric shapes like triangles and circles send the message that your security business is steadfast and reliable. Triangles have a solid foundation but also indicate that progress is possible. Circles are also a good choice, as they signify continuity and stability.<\/p>\n

Choose the Right Colors<\/h2>\n

Just like fonts, colors have a huge impact<\/a> on the message your security logo conveys. Certain colors emphasize specific traits.<\/p>\n

For a security business, blue, gray, and black are all good colors to utilize to convey a sense of authority and credibility.<\/p>\n

Blue symbolizes protection, security, authority, and boldness. It\u2019s often used in logos for companies that sell electronics. Zions Security<\/a> also uses it in their logo and throughout their website to subtly send the message that they are a trustworthy organization.<\/p>\n

Black and grey both symbolize authority, practicality, and earnestness. Both of these colors are common in corporate logos.<\/p>\n

Make it Versatile<\/h2>\n

No matter which colors and fonts you use for your security logo, make sure that the design is highly versatile. Customers need to be able to read it at any size, from billboards to social media profile pictures.<\/p>\n

Although your logo\u2019s color is important, there are going to be times when your logo can only be printed in black and white. So, you need to make sure that it\u2019s still readable even without color. This way, it will look good no matter where it\u2019s featured.<\/p>\n

Need Help Creating Your Security Logo?<\/h2>\n

Now that you know what to include in your security logo, it\u2019s time to start designing. If you\u2019re new to the design world, check out our free logo design tool<\/a> today. We can\u2019t wait to see what you create!<\/p>\n","protected":false},"excerpt":{"rendered":"

Trustworthiness is a cornerstone in security industry branding. To build trust with consumers, follow these strategies to inform your security logo design.<\/p>\n","protected":false},"author":99,"featured_media":2949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1475,1,1518],"tags":[],"yoast_head":"\nHow to Convey Trust in Security Logo Design • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Trustworthiness is a cornerstone in security industry branding. 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