{"id":2990,"date":"2017-10-11T20:24:09","date_gmt":"2017-10-11T20:24:09","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=2990"},"modified":"2017-10-11T20:24:09","modified_gmt":"2017-10-11T20:24:09","slug":"5-elegant-logo-design-tips-financial-services-firm","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-elegant-logo-design-tips-financial-services-firm\/","title":{"rendered":"5 Elegant Logo Design Tips for a Financial Services Firm"},"content":{"rendered":"\n

If your brand<\/a> is a face, then your logo is the eyes. As a financial services firm, when people look into that logo, how do you want them to see you?<\/p>\n

You\u2019re within an industry that relies heavily on gaining customer\u2019s trust. They need to feel safe and secure working with you.<\/p>\n

The best way to communicate that through your logo is by creating an elegant design. You want to make someone stop and think, \u201cWow, they look credible.\u201d<\/p>\n

They say it only takes 10 seconds for a person to form an impression of a logo. Use these 5 elegant logo design tips to send the right message the first time.<\/p>\n

1. Choose Symbols Carefully<\/h2>\n

The symbol you incorporate into your logo is its backbone. In the financial services industry, you have to be a little more cautious with what you choose.<\/p>\n

But, that doesn\u2019t mean you have to pick something totally overused and redundant. Check out Intrinio Fintech Marketplace<\/a> for example. Their logo is an eggshell that is held together by graphical lines.<\/p>\n

2. Keep it Simple<\/h2>\n

This is such an essential element to not just an elegant logo but to all logos. Your design can\u2019t be too overbearing for your reader to look at.<\/p>\n

When your logo is too flashy, you\u2019re removing the message it\u2019s trying to speak.<\/p>\n

A good way to see if your logo is too out-there is to test it on a duo-tone background. This will show your logo in black and white, where you\u2019re more likely to notice an error.<\/p>\n

3. Create a Timeless Design<\/h2>\n

You want your customers to know you\u2019ve been there in the past, present, and future. So, to show your company\u2019s longevity, go for an elegant logo design that\u2019s timeless.<\/p>\n

Don\u2019t go along with trends just because they\u2019re popular right now. They will fade and depreciate over time. Instead, go for icons that won\u2019t become outdated.<\/p>\n

For instance, pick up on lighter versions of bold colors. For instance, light green, blue, and red are all colors that resonate well over time. (Just ask Coca-Cola.)<\/p>\n

4. Show Welcoming Side<\/h2>\n

A great way to build trustworthiness is to show your caring side. One route financial service companies could take is to add a human element to their logo.<\/p>\n

You could incorporate an animated figure in or personify other items. For instance, Hands on Banking<\/a> shows a figure-balancing money, work, their home, and degree.<\/p>\n

5. \u201cConservative Animal\u201d<\/h2>\n

A highly popular trend in financial service logo design is to use animal imagery. You\u2019ll see lions, bulls, deer antlers, etc. which usually communicate strength.<\/p>\n

The key is to give it a modest look. You can use contrast colors and geometric shapes, or insert the animal into the typeface.<\/p>\n

Need an Elegant Logo Design?<\/h2>\n

Our online logo maker is fast and easy for anyone to use. Simply create your design and save it to your account for later access to unlimited downloads.<\/p>\n

Oh, and did we mention that it\u2019s free?<\/p>\n

So, let\u2019s get started! Click here<\/a> to create your new logo in under 5 minutes.<\/p>\n","protected":false},"excerpt":{"rendered":"

A company’s logo is often the first thing a client sees. Click here to learn 5 elegant logo design tips for a financial services firm.<\/p>\n","protected":false},"author":99,"featured_media":2991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1489,1475],"tags":[],"yoast_head":"\n5 Elegant Logo Design Tips for a Financial Services Firm • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"A company's logo is often the first thing a client sees. 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