{"id":3010,"date":"2017-10-16T13:44:06","date_gmt":"2017-10-16T13:44:06","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3010"},"modified":"2017-10-16T13:44:06","modified_gmt":"2017-10-16T13:44:06","slug":"corporate-company-logos-names-learn","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/corporate-company-logos-names-learn\/","title":{"rendered":"Corporate Company Logos and Names to Learn From"},"content":{"rendered":"\n

Your brand encompasses what you do, what you believe, and what you make.<\/p>\n

To customers, everything about your company fits inside two things: Your name and your logo.<\/p>\n

Designing company logos and names is like an athlete training to go pro or an actor wanting to become a movie star: It helps to learn from the best.<\/p>\n

Read on to learn about three key factors to consider when designing a logo and the iconic brand identities that embody them.<\/p>\n

Scalability<\/h2>\n

Nobody wants a boring brand, but a logo full of detail isn\u2019t a great idea either.<\/p>\n

What you design will be used in many ways. It could get blown up for billboards, or shrunk down for tiny phone screens.<\/p>\n

Because of this, stay away from over-complicated designs. They won\u2019t scale well and will be hard to reproduce with high fidelity.<\/p>\n

National Football League<\/h3>\n

The NFL\u2019s logo has stayed relatively consistent. Always featured are the blue shield and the league\u2019s abbreviation, rather than the full name.<\/p>\n

The most recent NFL logo<\/a> debuted in 2008, with the biggest change being the reduction of stars from 25 on the previous logo<\/a> to only eight.<\/p>\n

The NFL logo gets printed on shirts, stamped on footballs, and sewn into patches for uniforms. All the stars on the shield made accurately reproducing the logo difficult.<\/p>\n

Besides simplification, the new logo adds meaning. The 25 stars had no significance<\/a>. But the new eight stars represent each of the divisions in the league, separated into two groups of four from each of the two conferences.<\/p>\n

For the NFL, simpler proved to be better.<\/p>\n

Color Simplicity<\/h2>\n

Color influences the psychological effects<\/a> of a logo. Color also has more tangible impacts, like printing costs and how the logo looks in greyscale.<\/p>\n

You need to pick the right colors to represent your brand\u2019s personality without muddying up the presentation.<\/p>\n

eBay<\/h3>\n

The previous eBay logo<\/a> was very \u201cloud,\u201d featuring unique letters of different colors that crossed into each other, blending the colors.<\/p>\n

Each cross-section added a new color. More colors mean there\u2019s more for the mind to process, plus more ink needed for printing projects. It also made the logo jumbled when used in black and white.<\/p>\n

The renovated logo<\/a> takes out the cross-sections, removing three colors. The more uniform look also seeks to represent shoppers\u2019 \u201cconsistent experience<\/a>\u201d when buying on the once-sketchy auction site.<\/p>\n

eBay still has four flashy colors to represent the uniqueness of its company, but now in a more streamlined and accessible way.<\/p>\n

Online Utility<\/h2>\n

The context in which we see company logos and names factors into how we perceive the brand.<\/p>\n

Of course, the most common place we interact with brand symbols is online.<\/p>\n

On websites, logos become part of the user interface and affect how we navigate the page. Many companies use website planners like the Slickplan diagram maker<\/a> to test how logos influence user interactions on a site.<\/p>\n

In short, it\u2019s not just about what you\u2019ve got \u2013 it\u2019s how you use it.<\/p>\n

YouTube<\/h3>\n

YouTube\u2019s famous wordmark does more than tell you where you\u2019re at. It\u2019s part of how you use the site.<\/p>\n

Like on many websites, clicking the YouTube logo will take you to the home page. But YouTube\u2019s logo has a special quality: It\u2019s a play button!<\/p>\n

When you press a play button, you expect to watch a video. When you press the YouTube play button, you can expect to see a wide selection of videos to choose from.<\/p>\n

YouTube uses its website and logo jointly to ensure visitors that they\u2019ll have an entertaining experience.<\/p>\n

Design Company Logos and Names<\/h2>\n

Now that you\u2019ve learned from the best, it\u2019s time to start designing<\/a>.<\/p>\n

Online Logo Maker gives you the tools and the design know-how<\/a> to build your brand \u2013 for free!<\/p>\n","protected":false},"excerpt":{"rendered":"

Your company’s logo design is what people see and recognize. There are some infamous company logos and names from which you can draw inspiration. Here they are!<\/p>\n","protected":false},"author":99,"featured_media":3011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1479,1475],"tags":[],"yoast_head":"\nCorporate Company Logos and Names to Learn From • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Your company's logo design is what people see and recognize. There are some infamous company logos and names from which you can draw inspiration. 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