{"id":3080,"date":"2017-11-10T02:38:21","date_gmt":"2017-11-10T02:38:21","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3080"},"modified":"2017-11-10T02:38:21","modified_gmt":"2017-11-10T02:38:21","slug":"5-things-ecommerce-logos-must","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-things-ecommerce-logos-must\/","title":{"rendered":"5 Things All Ecommerce Logos Must Have"},"content":{"rendered":"\n

There are more than 110,000<\/a> ecommerce websites earning significant revenue online.<\/p>\n

How is yours going to stand out among all that competition?<\/p>\n

To make a name for yourself, establish a brand community<\/a>, and build customer trust, you\u2019ll need a logo that leaves an impression.<\/p>\n

Yet, with so many design options, how can you know which elements ecommerce logos should have?<\/p>\n

Today, we\u2019re breaking down five components you can\u2019t afford to do without. Incorporating these into your design can be the ticket to success you\u2019ve been looking for.<\/p>\n

Ready to learn more? Let\u2019s get started.<\/p>\n

1. Simplicity<\/h2>\n

Sure, an intricate logo might look cool. There are tons of fancy fonts to play around with, and you can get as creative as possible with your imagery.<\/p>\n

Yet, think of some of the most iconic retail logos you know. The Nike swoosh. That Apple with a bite taken out of it. The mirrored \u201cCs\u201d in Chanel.<\/p>\n

You want your logo to be synonymous with your brand. It should be sticky enough that your consumers can remember it, even long after they log off their computer.<\/p>\n

This may mean using a single image to portray your company. You could even make the logo simply reflect your brand name, as The Kratom Connection<\/a> smartly chose to do.<\/p>\n

Ecommerce logos shouldn\u2019t be bogged down with complicated or elaborate designs. Choose the best element of your shop and highlight it with a logo that\u2019s straightforward and clean.<\/p>\n

2. Mobile Responsiveness<\/h2>\n

Experts predict that by 2020, mobile commerce will be a $284 billion market<\/a>, comprising 45% of total ecommerce spending in the U.S. alone.<\/p>\n

That\u2019s less than three years away. Is your website ready?<\/p>\n

Today, it\u2019s not enough to just have a dynamic website that looks great on a laptop. Now, you must ensure that your site is optimized for mobile use and that all components are responsive in any viewing environment.<\/p>\n

If your logo image takes too long to load or looks wonky when viewed on a handheld smart device, take another look at your design. Use Google\u2019s handy Mobile-Friendly Test<\/a> to check it out!<\/p>\n

3. Connection to Your Unique Selling Proposition<\/h2>\n

You wouldn\u2019t use a logo of a fish for a bookstore, would you?<\/p>\n

You could, but you\u2019d likely leave customers scratching their heads. You could also convolute your identity and lose sales in the process.<\/p>\n

It\u2019s important that the image or words used in ecommerce logos give first-time viewers a sense of what each company provides.<\/p>\n

This is known as your Unique Selling Proposition<\/a>. It\u2019s what sets you apart from the masses and encourages customers to patronize your ecommerce site over others.<\/p>\n

Are you faster than your industry peers? Is your product the first of its kind? Do you offer specific services that most don\u2019t?<\/p>\n

If so, highlight those differentiators in your design or slogan so you don\u2019t bury the lead.<\/p>\n

4. Above-the-Fold Optimization<\/h2>\n

When shoppers visit your website, they will usually land on your homepage first.<\/p>\n

As such, it\u2019s important to grab their attention at the onset.<\/p>\n

To do so, it\u2019s helpful to deploy ecommerce logos that are horizontally designed, rather than vertically.<\/p>\n

If your logo stretches along the top of the page, you still have plenty of room below to reveal your products and display key company information. Otherwise, web visitors will be required to scroll down to get the entirety of your logo \u2014 and may lose track of your offerings in the process.<\/p>\n

5. Color Correctness<\/h2>\n

Think the colors you choose in your logo design don\u2019t make too much of a difference? Think again.<\/p>\n

Scientists reveal we have an emotional connection<\/a> to certain shades. For instance, red can evoke anger, while yellow encourages happiness.<\/p>\n

While you don\u2019t need to pick apart every single tone you incorporate into your ecommerce logo, keep this concept in mind if you\u2019re highlighting one color strongly over the other.<\/p>\n

Need Help with Your Ecommerce Logos? Start Here!<\/h2>\n

Designing your logo is a critical first step for any ecommerce company. We know you\u2019ve got tons of options (and even more ideas), which can make it difficult to get started.<\/p>\n

That\u2019s where we come in.<\/p>\n

Our free online logo maker<\/a> makes it easier than ever to design the logo you need to succeed.<\/p>\n

Get started today and don\u2019t hesitate to reach out for support<\/a>. Let\u2019s create something great together!<\/p>\n","protected":false},"excerpt":{"rendered":"

Ecommerce businesses rely on attracting a healthy flow of consumer traffic. To do that, you have to have a great logo. Click here for tips on ecommerce logos.<\/p>\n","protected":false},"author":99,"featured_media":3081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1479],"tags":[],"yoast_head":"\n5 Things All Ecommerce Logos Must Have • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Ecommerce businesses rely on attracting a healthy flow of consumer traffic. To do that, you have to have a great logo. 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