{"id":3100,"date":"2017-11-10T02:49:17","date_gmt":"2017-11-10T02:49:17","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3100"},"modified":"2018-01-19T19:12:41","modified_gmt":"2018-01-19T19:12:41","slug":"5-useful-automotive-logo-design-tips","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-useful-automotive-logo-design-tips\/","title":{"rendered":"5 Useful Automotive Logo Design Tips"},"content":{"rendered":"\n

As an automotive company, your brand\u2019s job is to get the audience moving.<\/p>\n

They need to know that you\u2019re reliable and you offer quality products. It\u2019s highly important for buyers interested in a vehicle to establish a level of trust with the seller.<\/p>\n

Despite its small appearance, your logo packs quite a hard punch. It communicates a message to the consumer, so make sure it\u2019s saying what it should.<\/p>\n

Are you in charge of creating an automotive logo design? Well, look no further. We\u2019ve got 5 useful tips to help you get it right.<\/p>\n

1. Get Creative with Symbols<\/h2>\n

When creating an automotive logo design, many companies think they must use a car. Or, they also think it has to be something car-related.<\/p>\n

We don\u2019t advise you go with something that\u2019s totally out of the blue (unless it works with your brand of course). But, you don\u2019t have to stick to the cliches either.<\/p>\n

Look at Mercedes-Benz<\/a> (6th best logo of all time) or Kia. Many big name dealers have established successful brands with their unique symbols.<\/p>\n

2. Think Long-Term<\/h2>\n

As mentioned above, since you\u2019re apart of the automotive industry, you need to be trusted. A great way to establish trust is to demonstrate longevity.<\/p>\n

You can do that by creating a classic design that remains relevant over the years. You don\u2019t want to create based on trends, but that doesn\u2019t mean it can\u2019t look modern.<\/p>\n

A great example of this balance is the sophisticated red design of House of Cars<\/a>. It\u2019s bold but not overbearing, and warm but not overly passive either.<\/p>\n

3. Your \u201cOne Thing\u201d<\/h2>\n

The best logos will leave their audience remembering<\/a> one thing. It\u2019s the essential piece that helps them strike a resonance with your brand.<\/p>\n

So, to resonate with an automobile buyer, you\u2019ll have to carefully consider your targets. What\u2019s the one feature you\u2019d like to leave with your audience?<\/p>\n

As an auto shop, it may be your friendliness or quality of service. You must drive those features into your design.<\/p>\n

4. Color Matters<\/h2>\n

The color says it all. Again, you\u2019ll want to reflect back on the message you\u2019re trying to send. How can you send that best through color?<\/p>\n

Here are some common examples:<\/p>\n