{"id":3109,"date":"2017-11-10T02:54:36","date_gmt":"2017-11-10T02:54:36","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3109"},"modified":"2017-11-10T02:54:36","modified_gmt":"2017-11-10T02:54:36","slug":"5-elegant-logo-design-tips-web-services-company","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-elegant-logo-design-tips-web-services-company\/","title":{"rendered":"5 Elegant Logo Design Tips for a Web Services Company"},"content":{"rendered":"\n<p>Are you gearing up to design a logo for your web services company? With one small image and an optional blip of text, you can convey your company\u2019s entire story.<\/p>\n<p>An elegant logo design is one of the first things customers will see. The goal is to make it as eye-catching as possible.<\/p>\n<p>Ironically, this means less is more. And, speaking of less, you don\u2019t have to spend a lot of money to create a winning logo. Did you know Twitter only paid $15 <a href=\"https:\/\/www.inc.com\/issie-lapowsky\/why-company-logo-matters.html\" rel=\"nofollow\">for its logo<\/a>?<\/p>\n<p>Let\u2019s take a look at some logo design tips that\u2019ll get you on your way.<\/p>\n<h2>1. Define Your Brand In One or Two Words<\/h2>\n<p>What does your brand represent? Even if you offer an array of services, which one\u2019s at the heart of it all? Ask yourself these core questions:<\/p>\n<ul>\n<li>What\u2019s your most important product or service?<\/li>\n<li>Who\u2019s your intended audience?<\/li>\n<li>What\u2019s your company\u2019s persona? Buttoned up or laid back?<\/li>\n<\/ul>\n<p>Before you can even start your market research and see what your competitors are up to, it\u2019s important to define your brand identity in a concise word or two.<\/p>\n<h2>2. Avoid Cliches<\/h2>\n<p>What might be a cliche?<\/p>\n<p>Simply put, anything super obvious.<\/p>\n<p>For example, if one of your clients is an Italian restaurant, you\u2019d never want to design a logo for them that featured a plate of pasta.<\/p>\n<p>Consider other representatives of Italian food that are still recognizable. Maybe your elegant logo design will include a splash of pasta sauce.<\/p>\n<p>This way, it\u2019s bright, illustrates delicious Italian food, and is less obvious that a plate of pasta.<\/p>\n<h2>3. Consider Your Font<\/h2>\n<p>Just as your logo design has to be uncluttered, so must your font be legible.<\/p>\n<p>Choose a font that\u2019s clear, easy-to-read, and pops right off the screen. Think of one we see every day: Facebook. Their font is basic, clean, and even all lowercase.<\/p>\n<p>It\u2019s also worth asking yourself if you even need any typeface in your logo.<\/p>\n<p>Think about some of the heavy-hitters <a href=\"http:\/\/www.telegraph.co.uk\/technology\/2016\/05\/11\/instagram-is-changing-its-iconic-logo--heres-why\/\" rel=\"nofollow\">like Instagram<\/a>. Their elegant logo design contains the simple outline of a purple and pink camera.<\/p>\n<h2>4. Consider Your Colors<\/h2>\n<p>Have you ever thought about <a href=\"https:\/\/blog.hubspot.com\/agency\/psychology-logo-design-infographic\" rel=\"nofollow\">color psychology<\/a>? When you\u2019re trying to tell a story without using your voice, you have to utilize every tool in the box.<\/p>\n<p>If research says blue emotes security and red conveys a message of excitement or passion, why not give it a try?<\/p>\n<p>This ties into knowing your brand and knowing it well. Based on your personality and core product, you can select the right color for your logo.<\/p>\n<h2>5. Create an Elegant Logo Design That\u2019s Active<\/h2>\n<p>Let\u2019s think about that splash of pasta sauce again. It\u2019s an active logo because it has some sort of movement. That red sauce is splashing through the air.<\/p>\n<p>How about Twitter\u2019s logo? That blue bird is actively flying through the air, spreading tweets throughout the Twitterverse.<\/p>\n<p>This can encourage customers to take action and make their way to your business site or products page.<\/p>\n<p>When you\u2019re ready to go live with your website, consider <a href=\"https:\/\/www.bluehosting.cl\" rel=\"nofollow\">BlueHosting<\/a> for all your web hosting needs. They offer several affordable plans to meet your business needs.<\/p>\n<h2>Turn Your Vision Into a Reality<\/h2>\n<p>Are you ready to make all your logo dreams come true? Here at <a href=\"https:\/\/www.onlinelogomaker.com\/tutorial\">Online LogoMaker<\/a>, we can help you take your vision for your company\u2019s logo and turn it into reality.<\/p>\n<p>Our <a href=\"https:\/\/www.onlinelogomaker.com\/logomaker\/?p=2&amp;utm_expid=.6bFvfBNGRPytqBriCVYnZw.2&amp;utm_referrer=https%3A%2F%2Fwww.onlinelogomaker.com%2F\">free logo maker<\/a> is easy to use and will give your web services company the edge it needs.<\/p>\n<p>If you have any questions, feel free to <a href=\"https:\/\/www.onlinelogomaker.com\/contact\">get in touch<\/a> with us anytime throughout your design process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to design a logo that will attract new clients? Click here to learn 5 elegant logo design tips for a web services company.<\/p>\n","protected":false},"author":99,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Elegant Logo Design Tips for a Web Services Company &bull; Online Logo Maker&#039;s Blog<\/title>\n<meta name=\"description\" content=\"Do you want to design a logo that will attract new clients? 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