{"id":3126,"date":"2017-11-13T03:12:48","date_gmt":"2017-11-13T03:12:48","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3126"},"modified":"2017-11-13T03:12:48","modified_gmt":"2017-11-13T03:12:48","slug":"design-creative-logo-attracts-creative-customers","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/design-creative-logo-attracts-creative-customers\/","title":{"rendered":"How to Design a Creative Logo That Attracts Creative Customers"},"content":{"rendered":"\n

Ninety percent of data<\/a> transmitted to the human brain is visual content.<\/p>\n

This is why designing a top-notch logo could very well be the most important thing you do for your brand.<\/p>\n

A well-crafted logo should be memorable without hitting you over the head with its message.<\/p>\n

This is simple in concept, but much less easy to execute than one might think.<\/p>\n

Creating an effective logo requires a combination of artistic instincts and marketing know-how, plus a whole lot of hard work.<\/p>\n

Here, we\u2019ll provide you with a step-by-step guide on how you can design a creative logo to make your brand stand out from the competition.<\/p>\n

First, let\u2019s look at some of the basics about choosing a logo.<\/p>\n

What a Creative Logo Should Be<\/h2>\n

Simple<\/h3>\n

Simple is always better when it comes to logo design. An intricate logo can be confusing and runs the risk of conveying a different message than intended. Give your customers something easy to recall.<\/p>\n

Goodman Creatives<\/a> has a great example of this.<\/p>\n

Timeless<\/h3>\n

Avoid using trendy fonts and pop culture images in your logo design. It\u2019s perfectly fine to touch up your logo every few years, but the main image should remain consistent and relevant.<\/p>\n

Unique<\/h3>\n

Among the sea of designs out there, your creative logo needs to stand out from the crowd. Don\u2019t stress about choosing a logo that directly relates to your product or services.<\/p>\n

Instead, go with something your customers are likely to remember.<\/p>\n

How To Design One<\/h2>\n

The details will vary based on your individual needs, but the process for designing a logo remains pretty streamlined. Here\u2019s what to do.<\/p>\n

Research<\/h3>\n

Gather info about what your logo needs to set itself apart in your industry. This is the time to check out the competition and figure out what is and isn\u2019t working elsewhere.<\/p>\n

If you\u2019re creating a logo for a client, get some background info on what they\u2019re looking for. Know ahead of time if there are any must-haves for the design. That\u2019ll save you potential headaches down the road.<\/p>\n

If the design is for you, do some soul-searching. Figure out what you want to convey.<\/p>\n

Your logo is the first opportunity you\u2019ll have to make an impression on potential customers. Knowing what you want that impression to be will help make sure your message hits home.<\/p>\n

Ask as many questions as possible before sitting down to conceptualize your design. You\u2019ll create a clearer picture of what your end result should look like.<\/p>\n

Brainstorm<\/h3>\n

In this stage of planning<\/a>, there are no bad ideas. Get every word, image, or concept related to your logo out of your brain and onto a sheet of paper.<\/p>\n

Some basic keyword research<\/a> can point you down the right path if you hit a creative wall. Enter any word you can think of that\u2019s related to your company or niche, and see what comes up.<\/p>\n

Try doing a brain dump.<\/p>\n

Write down absolutely everything you can think of that\u2019s relevant to your logo. Get keywords, phrases, and ideas on paper and out of your head. You can lead yourself to the perfect creative logo without even realizing it.<\/p>\n

Writing down words and ideas can organically lead to images. Feel free to sketch any visuals that stand out, but don\u2019t stress over it.<\/p>\n

This stage is about getting an accurate feel for the nuances of your brand\u2019s mood.<\/p>\n

Your logo needs to convey it.<\/p>\n

Draft<\/h3>\n

This is the part where your ideas will begin to take shape.<\/p>\n

There are four different styles of design you can choose from:<\/p>\n